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and/or is an ethical granola that designs new eating habits. It is gluten-free and delicious to eat as is. Choose according to your lifestyle, and continue to enjoy things that are good for your health.

1,800

Followers

and/or

アンドオア

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株式会社アンドオア

1,800

Followers

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About the brand

Gluten-free, white sugar, preservatives, colorings, and unnecessary additives that are healthy and use nutrient-rich ingredients. We also use organic ingredients, do not add additives, and develop vegan products.

You can choose the most suitable flavor according to your physical condition and lifestyle. It is delicious to eat as it is, and it is also a good accompaniment to breakfast and alcohol. Sales for commercial use for hotels and restaurants have also begun.

With 30 types of fun package designs, one serving is individually wrapped to reduce food loss. Shelf life is about 5 months. We strive to protect the environment and contribute to society by using organic ingredients and eco-friendly materials.

More about the Brand Owner

YUKA　MORIYA

Representative of Andor Corporation. She is the mother of two children, ages 8 and 6. After graduating from university, he was involved in a wide range of activities, including launching new businesses for major e-commerce sites and major fashion sites, public relations, promotion, marketing, and e-commerce business. After leaving the company and planning for three years, he started the granola brand and/or in September 2022. Granola, which was planned by making full use of the product planning, marketing, and design sense cultivated in the previous job, became a hot product that attracted interviews and inquiries shortly after its release. Currently, in addition to developing its own stores and its own e-commerce site, it is expanding its sales channels nationwide, such as select shops, gift shops, and famous hotels. He has been featured in many media outlets such as Casa BRUTUS, Tarzan, VERY, ELLE gourmet, and VOGUE Japan.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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I want you to look at yourself and reconsider the importance of living your daily life

There are two reasons why I decided to make granola products.

The first is that my eldest son, who was born six years ago, was born with a severe heart condition. I had two major surgeries on my one-week-old body and once last year. The surgery was a success and he is still under observation.

Second, six months after my son was born, I was diagnosed with advanced colon cancer. After the surgery, I was treated with chemotherapy, but the treatment with two young children was really hell. These two experiences made me think deeply about the preciousness of living a "normal" daily life.

After the treatment was over, I read a lot of domestic and international books on nutrition and health. As the saying goes, our bodies are made up of what we eat. Food can't cure illness, but it can make your body less prone to disease. And I learned that the foods that have been medically and scientifically proven to be good for the body are "fish, vegetables, fruits, unrefined brown carbohydrates, olive oil, and nuts."

Until a few years ago, I was immersed in my work, and after giving birth, I had no time to breathe while balancing work and childcare. In our busy lives, we tend to make a series of "and" choices that add and accumulate a lot of things and things. However, I think it's important to stop before you overflow, review what you really need, and sometimes replace it with an "or" option.

"and" and "or". "And then" and "or, or".

The brand name and/or contains such thoughts.

Everyone has their own way of living, thinking, and working. Through this brand, we want to create an opportunity to listen to your body and mind, embrace diversity, and independently choose what you need, rather than just selling products.

What are we doing?

No additives, yet delicious and nutritious. Making granola to make everyday meals special

We developed granola with the aim of making it easy to get the nutrients you need and be delicious to eat as it is. First of all, we conduct a marketing survey of customers' physical concerns and lifestyle habits. Based on the data, we asked a registered dietitian to analyze the nutritional content of the ingredients, and by connecting it with the data, we have developed a total of seven flavors so far.

I wanted to create a product that uses all the ingredients that have been proven to be good for the body, and it took a lot of trial and error to arrive at the current taste. As a result, fishy-smelling fish was replaced with a superfood that contained the same nutrients. We are particular about not using chemical seasonings, etc., and making it delicious enough to make you want to eat it again and again, even though it is additive-free.

The ingredients are gluten-free using brown rice flour, and in addition to grains such as glutinous oats, millet, and sprouted brown rice puffs, which have been attracting attention in recent years, superfoods such as flaxseed and quinoa, and highly nutritious ingredients such as soybean flour are used.

This is the first time I have been involved in food development, but I think it has the advantage of being able to think of unique ingredient and flavor combinations from scratch.

There is also a survey that shows that general granola products are a large bag type, and people get tired of the taste in the middle of the process, resulting in food loss, so we were particular about the design because we wanted people to continue to enjoy healthy things. The 30 types of package designs give you a new impression every time you pick it up. From the viewpoint of reducing food loss, one serving is individually wrapped and made of paper to protect the environment.

As a result of word-of-mouth from individual customers and media publications, orders from hotels and restaurants have increased, so in addition to individually wrapped products, we have also started to develop products that are sold by weight with only the contents. We would like restaurants and hotels with many sensitive customers and customers with a strong commitment to food to use delicious and special granola.

Commitment to the product

■ All 7 types of and/or granola trial set (7 pieces)

[#01チョコ] [#02メープル] [#03紅茶] [#04塩胡椒] [#05ローズマリー] [#06ほうじ茶] It is a set of 7 flavors of [#08レモン]. It is also perfect for gifts.

■ [For hotels and restaurants] Granola with only the contents that are not individually wrapped

For hotels and cafes, we offer wholesale of all 7 types of granola without individual wrapping. Since the packaging cost and labor cost for individual packaging can be suppressed, the price is much more affordable than individually wrapped products. At goooods, you can purchase in increments of 100g from a minimum lot of 300g. All 7 types of granola can be wholesaled only for the contents.

Since it is manufactured with great attention to taste, it is recommended to top it with yogurt or milk as a high-quality granola that is different from the past, and on the main and side menus of breakfast.

In addition, it can be used in a wide range of arrangement menus, such as serving as it is as a snack for alcohol, topping cream cheese, salads, smoked salmon, and meat dishes, and serving as a topping for ice cream, parfaits, and drinks.

#01 Crunchy bitter chocolate granola with organic orange peel, cacao mass, glutinous oats, and sprouted brown rice puffs

The most popular chocolate granola is made with 100% cacao chocolate (cacao mass) luxuriously to reduce the sweetness. It is accented with the original aroma of pure cacao ingredients and plenty of organic orange peel. It is best to eat it as it is as an accompaniment to a snack or wine. When combined with milk, the chocolate coating melts and you can enjoy a new deliciousness.

Who are supporting us?

It attracts the attention of customers of all ages, regardless of gender, who have a high antenna for food and health. It uses gluten-free, vegan, sugar-free flavors and organic ingredients, and is finished without additives as much as possible, so it is supported by people with various food styles, such as those with dietary restrictions, those who are highly conscious of beauty, and those who live organic and ethical lifestyles. It is also used by those who are training for Pilates, yoga, marathons, etc., athletes who manage calories, and outdoor sports such as mountain climbing and fishing.

In addition, it has been evaluated as a product and is supported by people with a high sensitivity to design.

Of course, it can be enjoyed as it is for breakfast or as a snack, but we also propose ways to enjoy it that are not bound by conventional granola stereotypes, such as topping salads, parfaits, and ice cream. Salt granola, which is eaten as it is, such as salt and pepper and rosemary, is served when customers sample the wines at the winery.

The 30 types of package designs are fun to choose, and many customers purchase them as gifts. We also propose gift sets according to seasonal events.

In addition, hotels and restaurants, which have many customers who are very particular about food, have also started wholesaling only the contents.

In February 2024, it was selected as a "Tsutaya Bookstore Thanksgiving Gem" and is also available at POPUP at highly sensitive select shops such as Tsutaya Shoten, CIBONE Omotesando, CASICA, +SPBS Shibuya Scramble, and hotels such as Hoshino Resorts.

Near Ueno Park, in the Yanesen area, there is also a workshop and a real store.

goooods is a B2B marketplace where you can buy products easily and risk-free.
Get unique, high-quality items at commission-free wholesale prices.

Return unsold inventory

There is a return period, so you can rest assured even if you are purchasing for the first time. Try different brands.

Return unsold inventory

There is a return period, so you can rest assured even if you are purchasing for the first time. Try different brands.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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Supported by rich content and AI recommendations

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Supported by rich content and AI recommendations

Create the perfect merchandising plan backed by brand stories and AI-driven recommendations.

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and/or

All products

About the brand

More about the Brand Owner

YUKA MORIYA

Learn more about this brand

What are we doing?

Commitment to the product

Who are supporting us?

Purchasing is easy in 4 steps

Frequently Asked Questions

YUKA　MORIYA