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Kyogen Rice Tea Kamiru Iruru

Kyogen Rice Tea Kamiru Iruru

キョウゲンマイチャ アガルイル
Vendor
株式会社宇治田原製茶場
It is a brand specializing in auspicious brown rice tea that reproduces the origin of brown rice tea. Particular about its roots, "mochi", blended with binchotan charcoal-grilled mochi. This is an auspicious tea that you want to drink on Hare Day.
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T4130001037883

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About the brand

It is a brand specializing in auspicious brown rice tea that reproduces the origin of brown rice tea. Particular about its roots, "mochi", blended with binchotan charcoal-grilled mochi. This is an auspicious tea that you want to drink on Hare Day.
1
In the early Showa period, a tea merchant in Kyoto roasted the fine pieces made by splitting the mirror mochi and mixed them with tea leaves, which is said to be the beginning of genmaicha. Kamiruiru is a tea that reproduces the "origin of brown rice tea".
2
Currently, roasted rice is used in general brown rice tea, but Kamiruiru is particular about the origin of rice cakes and uses binchotan charcoal-grilled mochi.
3
The brand name and symbol arrow are derived from Kyoto's unique address notation. The ancient cityscape of Kyoto is layered with a sense of exhilaration, and the mood is agar! It is a brand design.

More about the Brand Owner

向井 孝和

MUKAI TAKAKAZU

Founder of the Ujitahara Tea Factory Direct Sales Department "Open Tea" project. Trained in tea manufacturing and processing at a major tea wholesaler. While developing products based on the knowledge and experience he learned there, he wanted to convey the potential of tea to more people, so he launched the "Open Tea" project. Based on tradition, he is working every day to make new tea that has never been seen before.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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[By reviewing the roots of genmaicha, we want to share old-fashioned values and wisdom of life again]
Genmaicha is said to have originated around the early Showa period. It is said that it all started when a tea merchant in Kyoto saw a small piece made by breaking a kagami mochi when opening a mirror, and decided to use it well, roasted it, and mixed it with tea leaves. In this way, the "culture of cleaning up" and the lucky charm of kagamimochi, which is used up without leaving any precious ingredients, were the catalysts for the birth of genmaicha.
　
　
　
However, the current common genmaicha is made of roasted rice, and the theory that mochi is the root is hardly known. It is precisely because of this situation that we would like to review the roots of genmaicha and share the old-fashioned values and wisdom of life that we have forgotten today.
　
　
　

What are we doing?

[Reproduce the origin of brown rice tea. Particular about its roots, "mochi", blended with binchotan charcoal stir-fried mochi]
Kamiruiru is not the roasted rice used in today's general brown rice tea, but sticks to its roots, rice cakes, and reproduces the origin of brown rice tea. In addition, among the many mochi, binchotan charcoal stir-fried mochi is blended.
　
　
　
Under joint development with a long-established rice cracker shop, we pursued the material, size, and roasting method of glutinous rice to create the best fried rice cakes as blended parts for brown rice tea.
While blending in with the flavor of the tea, the aroma of the fried rice cakes is vividly brought out in this new standard of brown rice tea.

Commitment to the product

[Two types of tea are available to suit your daily life]
There are two types of tea: [East] and [West].
　
・Kyogen rice tea Kamiru Iru [East]
[East] is a tea blended with Uji sencha and binchotan charcoal-fried mochi. The colors and refreshing aroma reminiscent of the dawn sky are filled with the hope that you will start your day with this tea.
Uji Sencha is made from those picked around Ujitahara Town, the birthplace of green tea. The natural environment suitable for tea making and the wisdom and ingenuity of producers accumulated over a long history nurture the unique flavor of this region. In order to make the most of its characteristics, we finished it with the "young steaming method" that steames freshly picked sprouts in the shortest possible time.
The clear young grass color, refreshing mouthfeel without any unpleasant taste, and the refreshing aroma go perfectly with the gentle aroma of binchotan charcoal-grilled mochi.
　
　
　
・Kyogen rice tea Kamiru Iru [West]
[West] is a tea blended with stem hojicha and binchotan charcoal-grilled mochi. The sunset-like color and soothing aroma are filled with the hope that you will relax with this tea at the end of the day.
The material for stem hojicha is only the stem of the tea mill, which is the raw material for matcha. By roasting the soft stems that have been carefully nurtured and stored in plenty of umami, a bright amber color and an elegant aroma are created.
While snuggling up to the delicate aroma of binchotan charcoal-grilled mochi, the unique flavor of stem hojicha stands out. It's a breath of relief, a cup of heartwarming.
　
　
　
【East】 【West】For both types, the skilled tea masters of the Ujitahara Tea Factory blended the tea leaves and fried rice cakes to create the best balance. Each one is packed in a tea bag, so you can easily enjoy the same deliciousness. Please enjoy it according to your daily life.
　
　

Who are supporting us?

[Tea is something you drink every day, so you want to choose a good one]
Mainly women in their 30s~40s, we are supported by those who want to choose good tea because it is something they drink every day.
　
　
　
In addition to home use, some people also buy it as a gift because it is a lucky charm.
Genmaicha fans also say, "Hojicha's brown rice tea is rare." Also, even if you are not usually familiar with tea, some people pick it up because of the design. It has also been featured as a new Kyoto souvenir.
　
The Kamiru we make cannot be mass-produced like PET bottled tea, and it is not at the forefront of fashion.
However, because the speed of change of the times is rapid and we are busy every day, I think it is important to pay attention to the things around us, to stop suddenly, and to take a break with tea and take a breather, even if it is just for 10 minutes in the morning and evening.
　
　
Currently, the handling is expanding mainly at department stores such as Tsutaya Bookstore and Loft in Tokyo, department stores such as Seibu Department Store Ikebukuro and Isetan Shinjuku store, and stores that sell carefully selected gems.
　
　
　
　
　
　

Brand review for Kyogen Rice Tea Kamiru Iruru

Reviews, word-of-mouth, and impressions from buyers who purchase this brand
Showing 3 of 3 results
Esthetics Salon
Posted on
3/22/26
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可愛い、春らしいラッピングで お客さまが、自然と興味を示してくださいます。試飲で桜茶をお出したところすぐに購入されましま。
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This review is based on orders for the following products
Replies from brands
ご紹介ありがとうございます！ ご評価いただき、大変うれしいです✨ 上ル入ルは季節に合わせて楽しめる限定アイテムをご用意しております。 今後も引き続きよろしくお願い申し上げます。
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Cafe・Tea House
Posted on
10/27/25
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デザインが良いです。プレゼントに適していると思います。
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This review is based on orders for the following products
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ご紹介ありがとうございます！ デザインをご評価いただき、大変うれしいです✨ 今後も引き続きよろしくお願い申し上げます。
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General Goods
Posted on
10/3/25
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丁寧に作られている美味しいお茶を、そのお茶が持つ背景を きちんとお客様にお伝えしながら販売しています。 味わい、コンセプトはもちろん、パッケージまでとても素敵で とても喜ばれています。季節商品があるのもいいですね。 発送もとても早く、毎回、助かっています。
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This review is based on orders for the following products
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ご紹介ありがとうございます！ お茶の背景をお伝えしながら販売してくださっているとのこと、大変うれしく拝見いたしました✨ おいしさはもちろんのこと、ブランドのストーリー、パッケージまでこだわりを持って作っております。 季節商品もご評価いただき、ありがとうございます！ 一年を通じて四季に合わせたお茶の楽しみを提案していきたいと考えております。 ご不明な点がございましたら、お気軽にお問い合わせくださいませ。 今後も引き続きよろしくお願い申し上げます。
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