The item has been added to your cart

Through agriculture, we are engaged in activities that connect food and culture that can only be found here to the next generation.

〜1,000

Followers

Itoshi Iro

イトシイロ

Vendor

パンダ設計楽団

Through agriculture, we are engaged in activities that connect food and culture that can only be found here to the next generation.

〜1,000

Followers

Organic

Social Good

All products

Search by related categories

About the brand

Through agriculture, we are engaged in activities that connect food and culture that can only be found here to the next generation.

We make a special "brown rice coffee" that can only be made here.

It is a non-caffeinated beverage made only from Japan's only grain "Hie" and ancient rice "black rice".

More about the Brand Owner

パンダ設計楽団

Panda Architecture Orchestra

At an altitude of more than 700 meters, the winter in Itoshiro is very severe, and in the past, it was an area where rice could hardly be obtained. In the midst of all this, it was the millet rice that connected people's lives. We are taking on the challenge of breathing new value into the native species "Ishitetsu Hakubie" that has been around since the Edo period and weaving history.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

Auto-translated

Show original

Admire what can only be found in this land. Thoughts on Itoshi Iro

At an altitude of more than 700 meters, the winter in Itoshiro is very severe, and in the past, it was an area where rice could hardly be obtained.

In the midst of all this, it was the millet rice that connected people's lives. Infusing new value into the native species "Ishitetsu Hakubie" that has been around since the Edo period,We are taking on the challenge of weaving history。

Because it is the place of the headwaters, it is a desire to connect.

Ishitetsuhaku is the source of the river flowing from Mt. Hakusan.

There are no villages upstream, and it is natural that the pristine water is clean.

As a farmer who is the first to use this clear stream, how much can I pass the baton to the downstream without polluting it?

As an answer to that responsibility,Pesticide-free and fertilizer-freeWe are engaged in agriculture in.

My dear cousin

Gritty and honest.

All of the rice and rice used in black coffee are dried in the sun in the sun.

The word "dear" has two meanings: "endearing" and "painful."

It is the same "lovely" for a peasant to work farming, to pray for a good harvest, to dance and sing about the crops.

The name "Itoshi Iro" was chosen because I wanted to take the time and effort to grow vegetables that were modeled after the peasants of the past.

May it reach you or your loved ones!

What are we doing?

・Started farming using natural cultivation in 2014.

・In 2019, he moved to Itoshiro, which is located on the border of Gifu and Fukui prefectures.

・ Presiding over the activity "Satomori Kosha", an activity to nurture farmers and protect the culture and seeds of this land.

Commitment to the product

I wanted to make a delicious non-caffeinated beverage for my pregnant wife.

In the first year after moving to Ishitetsuhaku, my wife became pregnant.

When I started looking for non-caffeinated beverages that are gentle on the body of pregnant women, I remember being surprised at the number of types unexpectedly.

In addition to coffee, I was able to learn from my wife's pregnancy how many opportunities we take in caffeine on a daily basis, such as green tea and oolong tea.

It was around this time that I learned about the existence of "brown rice coffee" as a typical non-caffeinated beverage.

Until now, I have been aiming to grow delicious vegetables that I can feel safe with, but my wife

It all started when I thought, "Let's make a non-caffeinated beverage that tastes good and can be drunk with peace of mind!"

The only brown rice coffee in Japan

The characteristics of brown rice coffee are the richness and sweetness that cannot be produced in "brown rice tea", and the color of coffee.

The decisive factor was realized by a special roasting method called the "black roasting technique".

While most of the rice used as raw materials in the market is "white rice", we use "black rice" for the entire amount of rice by taking advantage of the strengths of farmers.

Black rice, also known as ancient rice, is more nutritious than white rice, rich in vitamins and minerals, and produces a unique sweetness that cannot be produced with white rice due to the polyphenols derived from anthocyanins, which are contained only in black rice.

In addition, roasted millet "Hie" is roasted and blended to make "black coffee".

Millet is an ingredient that has been attracting renewed attention in recent years due to its high nutritional value.

In the search for truly delicious brown rice coffee, by blending hie as the only ingredient that can only be found here in Ishi Tetsuhaku, it is finished in the only brown rice coffee in Japan with a sweetness rich in dietary fiber and a slightly fragrant richness.

Who are supporting us?

"I want to control caffeine" and "I sympathize with the story"

We receive orders from customers with various needs, such as "I want to give it to a pregnant friend" for myself and for gifts.

Since it is a product made from scratch by a farmer, there are more opportunities for customers to stop by and ask "What kind of place is it?" when they come to Gujo.

I feel that one of the attractions is that as a producer, we can respond to the "real" beyond such products.

goooods is a B2B marketplace where you can buy products easily and risk-free.
Get unique, high-quality items at commission-free wholesale prices.

Return unsold inventory

There is a return period, so you can rest assured even if you are purchasing for the first time. Try different brands.

Return unsold inventory

There is a return period, so you can rest assured even if you are purchasing for the first time. Try different brands.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Find high-quality, unique brands

Discover the ideal product for your store from an expanding selection of brands every day.

Find high-quality, unique brands

Discover the ideal product for your store from an expanding selection of brands every day.

Supported by rich content and AI recommendations

Create the perfect merchandising plan backed by brand stories and AI-driven recommendations.

Supported by rich content and AI recommendations

Create the perfect merchandising plan backed by brand stories and AI-driven recommendations.

Get a 3,000 yen coupon for your first order!
You can also get an up to 30,000 yen coupon!

Search by Category

top

Food & Beverage

Beverages & Tea

Itoshi Iro

With free user registration, you can check the wholesale prices and transaction conditions for all products!

Do you face these challenges in your daily procurement tasks?

I can't seem to find any good products...

You will find many high-quality and unique brands.

Find the perfect products for your store from the rapidly growing list of brands every day.

Procurement tasks take up a lot of time...

Streamline the procurement process for contracts, orders, and payments.

Streamline all your procurement tasks in one place, allowing you to spend more time on customer service and sales activities.

Easily find unique products and place orders with ease.
No more procurement headaches.

Steps

Purchasing is easy in 4 steps

FAQs

Frequently Asked Questions

すぐに使える3,000円クーポンプレゼント！
さらに今なら最大3万円クーポン進呈！