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Tea and life

The concept is "to bring excitement to your daily life". We propose a little polite life with tea.

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Tea and life

1,630
Followers
The concept is "to bring excitement to your daily life". We propose a little polite life with tea.
1
A tea brand operated by a tea wholesaler in Shizuoka. We offer tea sweets that are gentle on the body using carefully selected high-quality Shizuoka tea and tea that will give you a breather.
2
Morning Show ZIP! Introduced in "Asami with Mizuura Asami", the tea milk jam is a tea proposal that has never been seen before. Also as a gift with tea.
3
For gift products, we are particular about flower cards that convey the feelings of the giver and soft wrapping and gentle wrapping.

Brand Owner

More about the Brand Owner

岩崎麻須美

Masumi Iwasaki

Japan Tea Instructor / Herbal Green Tea Pairing Tea Artist  The second owner of the best tea house in Japan, a tea wholesaler in Shizuoka, and Kyozo Iwasaki Shoten Co., Ltd. As a mother of one child, she launched a tea brand that meets the needs of modern times from the perspective of a woman. We are disseminating Japan tea with the unique added value of "empathy" as a weapon. Felissimo online salon "Nachu Shoe Club" is currently writing a column "Invitation to Japan Tea".
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Show original
Chapter 1 "Trigger"
I was born and raised in a tea wholesaler in Shizuoka called Kyozo Iwasaki.
 
Tea was so commonplace that I didn't feel special.
 
During the five years I lived away from my parents' house, I was told to take a teapot with me, but I only used it 2.3 times.
More than that, I was addicted to tea.
 
"Me drinking tea slowly",
I thought it was "time to brew tea from tea leaves in a cute teapot" and "wonderful!"
 
After I was able to drink alcohol, I was thinking about alcohol all the time lol lol
"What should I have as a side dish today?"
I'm like, 'I'm in the mood for red wine, so I'm going to have cheese and prosciutto.'
 
Those days changed dramatically when she became pregnant.
 
 
 
Chapter 2 "Tea and Me"
At the age of 26, I finally thought about tea.
 
In the first place, I was not good at "making tea".
"Because I'm Mr./Ms. in a tea house" "Because I'm from Shizuoka Tea House" and strange pressure...
Even if you try to brew it, it won't be like your mother brewed it.
 
If you ask them, they will be angry, and even if you look them up, it is difficult to understand.
"I don't know anymore!!"
 
That's why I can only sympathize with everyone when they say, "I don't know how to make tea" or "I'm going to be scolded." So, I studied Japan tea instructors.
 
"Tea is so deep!
 
What can I do with tea?
 
 
 
Chapter 3 "Tea in Everyday Life"
The "special feeling" I felt when I was addicted to tea a long time ago
 
"Tea utensils and sweets, I enjoy that time"
 
I like to drink, and I'm like, "Let's buy a drink from this glass!"
 
The days when I thought, "I want to eat this today, so this sake."
All of this can be replaced with tea!
Instead of selling tea, let's propose a lifestyle.
 
 
 
 
 
What are we doing?
Chapter 3 "Tea in Everyday Life"
continuation
 
The "special feeling" I felt when I was addicted to tea a long time ago
 
"Tea utensils and sweets, I enjoy that time"
 
I like to drink, and I'm like, "Let's buy a drink from this glass!"
 
The days when I thought, "I want to eat this today, so this sake."
All of this can be replaced with tea!
Rather than selling tea, we propose a way of life.
However, I see on SNS "Miscellaneous people who yearn for 'people who live a careful life'"
 
Busy with child-rearing, work, and housework every day, it is far from a "careful life".
 
But
Even if it's "only when you brew tea slowly" after putting them to bed
Even if it's only when you take a break from work and drink a cup of tea.
 
For that moment, I felt that I was being kind to myself and spending my time "carefully".
 
 
I gave shape to the idea that it would be nice if there were such "miscellaneous people who yearn for a polite life" that can be found everywhere
"Tea and Living"
After tea, life, and more, try to combine it with various things, such as you, your favorite person, food, etc.
 
 
 
"Tea and Living" is not "Ochaya Mr./Ms.".
 
It is a shop that proposes a lifestyle,
There is tea in it.
 
Everyone's life is different.
Furthermore, even within the course of a single person's day, things change rapidly.
 
"Tea and Lifestyle" will be close to you and propose a lifestyle.
 
Please feel free to ask anything as if you were a local friend.
 
And I would be happy if you could grow this newborn "tea and life" together.
 
Commitment to the product
(1) Tea milk jam and tea set
Unusual tea milk jam
Shizuoka's Hideaway French [Shunki] Chef Supervision
Boil it down and pack it so that it doesn't burn slowly,
Carefully prepared milk jam.
Not only the richness and sweetness of the milk, but also the bittersweetness and freshness of the tea are delicious to the aftertaste.
Bread, crackers, fruit,
Dip it in ice cream
You can also dissolve it in milk and make it into a latte.
There are 3 types of sizes: 130g and 45g
[Tea milk jam matcha + sencha]
No fragrances or colorings are used,
Milk jam made with high-grade matcha from Shizuoka, powdered green tea, milk, fresh cream, and sugar.
【Hojicha Milk Jam】
Milky taste using roasted green tea powder
【Red Hojicha Milk Jam】
Milk jam using red roasted green tea jointly developed with Mr./Ms. CHABAKKA TEA PARKS
 
 
 
There are 5 types of tea to match
Tea from Shizuoka Prefecture carefully finished by a tea wholesaler
・Deep steamed tea
・Stick tea
・Hojicha
・Genmaicha with matcha
・Japanese black tea
 
 
It can also be accompanied by a card for a seasonal event, such as Valentine's Day or White Day.
 
Of course, we also have tea and tea utensils for yourself.
 
 
 
 
Who are supporting us?
-Target-
"Tea and life" is supported by female customers in their 30s ~ 40s.
Especially small gifts for daily use such as tea bags and cookies, solid gifts for loved ones,
For those who always do their best, self-gifts are popular.
In addition, there are many repeat customers who have purchased it for their homes.
 
 
- About Wholesalers -
Beyond the genre of beverages and foods, we also wholesale to general store Mr./Ms..
・Shibuya LOFT
・R.O.U Co., Ltd. (Aeon Group)
・Felissimo Corporation
It goes well with social gifts and is very popular.
・Gifty Corporation
・Delish Mall Inc.
In addition, we also hold many special events, and we have customers all over the country.
・Hanshin Department Store
・Hakata Hankyu Department Store
・JR East Japan
・Shizuoka Isetan
 
 
 
- Testimonials -
・ It's cute just to decorate it
・ I wanted such a tea brand
・ Fashionable but unpretentious, natural tea brand
 

All products

There are no products available for display

Products

All products

There are no products available for display

Tea and life

1,630
Followers
The concept is "to bring excitement to your daily life". We propose a little polite life with tea.
1
A tea brand operated by a tea wholesaler in Shizuoka. We offer tea sweets that are gentle on the body using carefully selected high-quality Shizuoka tea and tea that will give you a breather.
2
Morning Show ZIP! Introduced in "Asami with Mizuura Asami", the tea milk jam is a tea proposal that has never been seen before. Also as a gift with tea.
3
For gift products, we are particular about flower cards that convey the feelings of the giver and soft wrapping and gentle wrapping.

Brand Owner

More about the Brand Owner

岩崎麻須美

Masumi Iwasaki

Japan Tea Instructor / Herbal Green Tea Pairing Tea Artist  The second owner of the best tea house in Japan, a tea wholesaler in Shizuoka, and Kyozo Iwasaki Shoten Co., Ltd. As a mother of one child, she launched a tea brand that meets the needs of modern times from the perspective of a woman. We are disseminating Japan tea with the unique added value of "empathy" as a weapon. Felissimo online salon "Nachu Shoe Club" is currently writing a column "Invitation to Japan Tea".
Read More

Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Show original
Chapter 1 "Trigger"
I was born and raised in a tea wholesaler in Shizuoka called Kyozo Iwasaki.
 
Tea was so commonplace that I didn't feel special.
 
During the five years I lived away from my parents' house, I was told to take a teapot with me, but I only used it 2.3 times.
More than that, I was addicted to tea.
 
"Me drinking tea slowly",
I thought it was "time to brew tea from tea leaves in a cute teapot" and "wonderful!"
 
After I was able to drink alcohol, I was thinking about alcohol all the time lol lol
"What should I have as a side dish today?"
I'm like, 'I'm in the mood for red wine, so I'm going to have cheese and prosciutto.'
 
Those days changed dramatically when she became pregnant.
 
 
 
Chapter 2 "Tea and Me"
At the age of 26, I finally thought about tea.
 
In the first place, I was not good at "making tea".
"Because I'm Mr./Ms. in a tea house" "Because I'm from Shizuoka Tea House" and strange pressure...
Even if you try to brew it, it won't be like your mother brewed it.
 
If you ask them, they will be angry, and even if you look them up, it is difficult to understand.
"I don't know anymore!!"
 
That's why I can only sympathize with everyone when they say, "I don't know how to make tea" or "I'm going to be scolded." So, I studied Japan tea instructors.
 
"Tea is so deep!
 
What can I do with tea?
 
 
 
Chapter 3 "Tea in Everyday Life"
The "special feeling" I felt when I was addicted to tea a long time ago
 
"Tea utensils and sweets, I enjoy that time"
 
I like to drink, and I'm like, "Let's buy a drink from this glass!"
 
The days when I thought, "I want to eat this today, so this sake."
All of this can be replaced with tea!
Instead of selling tea, let's propose a lifestyle.
 
 
 
 
 
What are we doing?
Chapter 3 "Tea in Everyday Life"
continuation
 
The "special feeling" I felt when I was addicted to tea a long time ago
 
"Tea utensils and sweets, I enjoy that time"
 
I like to drink, and I'm like, "Let's buy a drink from this glass!"
 
The days when I thought, "I want to eat this today, so this sake."
All of this can be replaced with tea!
Rather than selling tea, we propose a way of life.
However, I see on SNS "Miscellaneous people who yearn for 'people who live a careful life'"
 
Busy with child-rearing, work, and housework every day, it is far from a "careful life".
 
But
Even if it's "only when you brew tea slowly" after putting them to bed
Even if it's only when you take a break from work and drink a cup of tea.
 
For that moment, I felt that I was being kind to myself and spending my time "carefully".
 
 
I gave shape to the idea that it would be nice if there were such "miscellaneous people who yearn for a polite life" that can be found everywhere
"Tea and Living"
After tea, life, and more, try to combine it with various things, such as you, your favorite person, food, etc.
 
 
 
"Tea and Living" is not "Ochaya Mr./Ms.".
 
It is a shop that proposes a lifestyle,
There is tea in it.
 
Everyone's life is different.
Furthermore, even within the course of a single person's day, things change rapidly.
 
"Tea and Lifestyle" will be close to you and propose a lifestyle.
 
Please feel free to ask anything as if you were a local friend.
 
And I would be happy if you could grow this newborn "tea and life" together.
 
Commitment to the product
(1) Tea milk jam and tea set
Unusual tea milk jam
Shizuoka's Hideaway French [Shunki] Chef Supervision
Boil it down and pack it so that it doesn't burn slowly,
Carefully prepared milk jam.
Not only the richness and sweetness of the milk, but also the bittersweetness and freshness of the tea are delicious to the aftertaste.
Bread, crackers, fruit,
Dip it in ice cream
You can also dissolve it in milk and make it into a latte.
There are 3 types of sizes: 130g and 45g
[Tea milk jam matcha + sencha]
No fragrances or colorings are used,
Milk jam made with high-grade matcha from Shizuoka, powdered green tea, milk, fresh cream, and sugar.
【Hojicha Milk Jam】
Milky taste using roasted green tea powder
【Red Hojicha Milk Jam】
Milk jam using red roasted green tea jointly developed with Mr./Ms. CHABAKKA TEA PARKS
 
 
 
There are 5 types of tea to match
Tea from Shizuoka Prefecture carefully finished by a tea wholesaler
・Deep steamed tea
・Stick tea
・Hojicha
・Genmaicha with matcha
・Japanese black tea
 
 
It can also be accompanied by a card for a seasonal event, such as Valentine's Day or White Day.
 
Of course, we also have tea and tea utensils for yourself.
 
 
 
 
Who are supporting us?
-Target-
"Tea and life" is supported by female customers in their 30s ~ 40s.
Especially small gifts for daily use such as tea bags and cookies, solid gifts for loved ones,
For those who always do their best, self-gifts are popular.
In addition, there are many repeat customers who have purchased it for their homes.
 
 
- About Wholesalers -
Beyond the genre of beverages and foods, we also wholesale to general store Mr./Ms..
・Shibuya LOFT
・R.O.U Co., Ltd. (Aeon Group)
・Felissimo Corporation
It goes well with social gifts and is very popular.
・Gifty Corporation
・Delish Mall Inc.
In addition, we also hold many special events, and we have customers all over the country.
・Hanshin Department Store
・Hakata Hankyu Department Store
・JR East Japan
・Shizuoka Isetan
 
 
 
- Testimonials -
・ It's cute just to decorate it
・ I wanted such a tea brand
・ Fashionable but unpretentious, natural tea brand
 

All products

There are no products available for display

Products

All products

There are no products available for display
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