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1_34cafe

1_34cafe

イサシカフェ
Vendor
井指製茶株式会社
A Japanese tea café brand born from Ijien, a long-established tea manufacturer with 80 years of history. The products are characterized by casual enjoyment of Japanese tea and barley tea products roasted with rare roasting machines.

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Invoice registration number

T4180301009735

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About the brand

A Japanese tea café brand born from Ijien, a long-established tea manufacturer with 80 years of history. The products are characterized by casual enjoyment of Japanese tea and barley tea products roasted with rare roasting machines.
1
The 1_34cafe, which was renovated from a tea factory, opened in August 2023. A unique space where you can casually enjoy Japanese tea in a unique space with a rare brick roasting machine in Japan.
2
A new possibility for barley tea using exquisite barley tea roasted in a brick roasting machine, one of only three existing nationwide. [MUGI Series] We continue to pursue new ways to enjoy barley tea.
3
The 'Marucha Triangular Tea Bag Series,' a one-of-a-kind product that lets you easily enjoy authentic Japanese tea made only by a long-established tea manufacturer with 80 years of history.

More about the Brand Owner

井指りか・井指ひかる・井指かれん・山田光音

イサシ　リカ　イサシ　ヒカル　イサシ　カレン　ヤマダ　ミオ

The three sisters, daughters of the current president of a long-established tea manufacturer with 80 years of history and three generations of history, A Japanese tea café 1_34cafe launched in August 2023. I want more people to know about Ijizono, the family business. We want young people to discover the true charm of authentic Japanese tea. We want to energize our hometown, Toyokawa City in Aichi Prefecture. Based on these three beliefs, As a cafe where you can casually enjoy Japanese tea, Not only local customers but also visitors from outside the prefecture It has been gaining attention as a popular café shop. Each of the three sisters brings out their unique personalities to start a café. A new They also developed Japanese tea products that express the enjoyment of Japanese tea. Now, with my cousin joining in, Ijizono tea is spreading worldwide, Young people are all working hard together.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The three sisters, daughters of the third-generation president of Izashizono, a long-established tea manufacturer with 80 years of history,
(1) We want young people to discover the appeal of authentic Japanese tea
(2) Want many people to know the taste of our company's tea, which is a family business.
(3) Want to energize your hometown, Toyokawa City in Aichi Prefecture
A Japanese tea café founded with these three passions.
Part of the tea factory was renovated, and now only three of them remain nationwide,
You can enjoy a view of the "brick iron kettle sand roasting machine" from the café
In a one-of-a-kind space, you can casually enjoy authentic Japanese tea.
At the café, we offer handmade Japanese and Western sweets made with Japanese tea or paired with Japanese tea, offering a new way to enjoy Japanese tea.
　
In recent years, with the spread of bottled tea, especially among younger generations,
More and more people have never tasted tea brewed in a teapot.
The three of us sisters have been drinking tea from the family business, Iji-shien, since childhood.
For us, authentic Japanese tea cannot be expressed with PET bottle tea,
We believe it has the appeal of enriching everyday life even a little.
　
In our Japanese tea café brand 1_34cafe,
We want to offer products that help the younger generation bridge the gap between Japanese tea and tea.
And through our brand, we aim to reach various generations, especially the younger generation,
When you discover the charm of authentic Japanese tea and take a relaxing breath, or spend time with your family,
Perfect for various everyday situations, such as when you want to refresh yourself at work or school,
I would be happy if Japanese tea could be included in your options, even just a little.
　
Also, having grown up surrounded by craftsmen working at the family business, Ishizono,
and the traditions and tea-making techniques passed down through generations at Ishien are also highly recommended.
We want many people to know about it.
This Japanese tea café brand, 1_34cafe, is taking flight on the world stage,
As a result, I was able to promote Toyokawa City, Aichi Prefecture, where I was born and raised,
I am working with a big dream, hoping to become a presence.
　
　
　
　

What are we doing?

1_34cafe is a brand where you can enjoy authentic Japan tea casually.
　
The concept comes from our family business, Izhien.
Ishien is the only tea manufacturer in Toyokawa City, Aichi Prefecture.
Founded after the war, my great-grandfather had tea shared from a tea garden in Kikukawa City, Shizuoka Prefecture, where my great-grandfather was my great-grandfather's parents.
It seems that it started selling tea as a peddler in Toyokawa City, Aichi Prefecture.
In my grandfather's generation, I introduced a tea factory, a large refrigerator to store rough tea, and other equipment.
We started as a tea manufacturer.
There are only three "brick iron pot sand roasting machines" in Japan, and they have been in operation since that time.
This brick roasting machine puts river sand in a rotating kettle,
By applying an open flame to the rotating kettle, the far-infrared effect emitted from the sand is not only on the surface,
This roasting machine has a mechanism that allows fire to pass through to the inside.
Barley tea and hojicha roasted using this method bring out their unique aroma and sweetness.
This roasting machine has delicate temperature control and requires craftsmanship skills, making it unsuitable for mass production.
However, we have been drinking barley tea roasted in this roasting machine since we were children.
I have seen the scenery of craftsmen roasting with their thoughts as a matter of course.
I feel that this roasting machine is part of Izhien's DNA.
In addition, in my father's time, we also introduced the only leaf-type triangular tea bag filling machine in Aichi Prefecture that can turn tea leaves into tea bags as they are.
We have also introduced equipment that allows you to easily taste authentic tea leaves.
I think that being able to enjoy authentic tea without a teapot is also a strength of Ishien.
There is also a bottling spot where you can easily taste authentic tea at the café.
We are also proposing that we can contribute to the elimination of plastic bottles and carbon neutrality.
While cherishing traditions such as roasting technology and tea-making technology,
While incorporating innovations such as tea bag technology that matches the times,
We would like to create a completely new Japan tea brand with our young sense.
　
　
　
　
　

Commitment to the product

[Home-roasted whole grain barley tea tea bags]
　
Roasted in a rare brick roasting machine, one of only three still existing nationwide.
There are two types of exquisite home-roasted barley tea.
　
Dark Roast In-House Roasted Whole Barley Tea
This barley tea is made by roasting domestically produced Rokujo barley twice at high temperature.
This barley tea fills the room with a fragrant aroma.
This barley tea offers a sweetness within its roasted aroma.
　
　
Light-Roasted Home-Roasted Whole Grain Barley Tea
There are so many companies nationwide that roast light roasts in-house.
This barley tea is made by roasting domestically produced two-row barley three times at low temperatures.
Nijo barley has large grains and is high in protein,
By using low temperatures to avoid burning the surface of the barley, and using far-infrared rays to ignite only the inside,
It is a barley tea with a unique sweetness.
　
　
　
[MUGI Series]
　
Nowadays, barley tea is commonly consumed in daily life.
During the Edo period, it was enjoyed at food stalls as 'Mugiyu'.
Many ukiyo-e prints and books remain as a summer tradition.
At the barley bath stall, vendors known as 'barley bath women' are extremely popular,
Through barley bath stalls, it became a drink for the common people of Edo,
It is said that barley tea became widely popular.
At I-no-koshi Seicha since our founding, we have been committed to the flavor of barley tea,
We continue to produce barley tea using traditional traditional methods.
　
Pursuing a new way to enjoy our carefully crafted barley tea,
Driven by the desire to share this with the modern world,
Once in Edo, barley baths were popularized,
The packaging features a design featuring a woman from the barley bath.
Enjoy a new experience with carefully selected barley tea.
　
　
　
　
　
[Round Brown Triangular Tea Bag Series mini]
A series of Japanese tea tee bags that allow you to easily enjoy authentic Japanese tea.
It features authentic flavors that only a tea manufacturer can provide.
'Coloring the seasons,' 'enjoying the scent,' and 'gentle on the body, decaffeinated,'
Divided into three categories, you can easily enjoy all 18 types of tea.
　
　
　
　

Who are supporting us?

[Current Wholesale Stores and Characteristics]
It is commonly used as a wall-mounted product next to the tea section in food supermarkets, and is also available at general stores and gift shops.
At general stores and gift shops 1_34cafe products are used as gift items by organizing them into sections.
　
[Tee Bag Products (Round Tea Series / One-Brew Pack Series)]
・Brand target audience
The main target group is the younger generation who have only ever drunk bottled tea. We believe it can be used as a product to bring authentic Japanese tea closer to those who have been away from teapots. The packaging design is innovative and visually appealing for tea, and I feel it's a product especially popular with women.
・Buyer Feedback
The round tea bag series is often said to be an affordable small gift for tea. It also seems to be used as a reward for yourself. Because it's a small size, it's convenient for families to drink differently.
　
[In-house Roasted Barley Tea Related Merchants]
・Brand target audience
By highlighting the rarity of brick roasting machines, which only three exist in Japan, and the dedication to manufacturing methods, we believe this product will be supported by customers who value authenticity. This special barley tea can also be used as a gift.
Barley Tea Latte Base is the world's first caffeine-free barley tea latte syrup. There is also demand in maternity-related industries such as pregnant women concerned about caffeine, and in cafes selling drinks for children.
・Buyer Feedback
Customers who have purchased barley tea often say that the flavor is completely different from store-bought barley tea, and that once you drink this barley tea, you won't be able to go back to other barley teas.
I often hear people say the barley tea latte base is just incredibly delicious. Most people say it's the first time they've learned how delicious barley tea lattes are. Since it's caffeine-free, many people say it's safe to drink even at night.
　
　
　
　
　
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