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A Japan tea café brand born from Izuen, a long-established tea manufacturer that has been in business for 80 years. It features products that allow you to enjoy Japan tea casually, as well as barley tea products that are roasted in a rare roasting machine.

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1_34cafe

イサシカフェ

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井指製茶株式会社

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About the brand

The renovated 1_34cafe tea factory will open in August 2023. A café where you can enjoy Japan tea casually in a unique space with a brick roasting machine, which is rare in Japan.

The world's first product "Barley Tea Latte Base", which uses exquisite barley tea roasted in a brick roasting machine, which is one of only three existing in Japan, is a non-caffeinated latte base with no two.

The "Marucha Triangular Tea Bag Series", which allows you to easily enjoy authentic Japan tea that can only be made by a long-established tea manufacturer with 80 years in business, is also a unique product that is not available.

More about the Brand Owner

井指りか・井指ひかる・井指かれん・山田光音

イサシ　リカ　イサシ　ヒカル　イサシ　カレン　ヤマダ　ミオ

The three sisters of the daughters of the current president of a long-established tea manufacturer that has been in business for 80 years and have been in business for three generations launched Japan tea café in August 2023 1_34cafe. I want more people to know about the family business, Izyuen. I want young people to know the charm of authentic Japan tea. I want to liven up my hometown of Toyokawa City, Aichi Prefecture. Based on these three thoughts, as a café where you can enjoy Japan tea casually, it is attracting attention as a popular café store that attracts not only local customers but also customers from outside the prefecture. Each of the three sisters takes advantage of their individuality to run the café. We have also developed Japan tea products that express a new way of enjoying Japan tea born from young sensibilities. Now, with the addition of my cousin, all the young people are working hard to spread the tea of Izuen to the world.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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The three sisters of the daughters of the third-generation president of Izshien, a long-established tea manufacturer that has been in business for 80 years, launched the Japan tea café with three thoughts: (1) I want young people to know the charm of authentic Japan tea, (2) I want many people to know the taste of my company's tea, which is my family business, and (3) I want to liven up my hometown of Toyokawa City, Aichi Prefecture. A part of the tea factory has been renovated, and you can enjoy authentic Japan tea casually in a unique space where you can see the brick iron kettle sand roasting machine, which is one of only three existing in Japan, from the café. The café offers handmade Japanese and Western sweets using Japan tea or matching Japan tea, proposing a new way to enjoy Japan tea.

In recent years, due to the spread of PET bottled tea, the number of people, especially the younger generation, who have never tasted tea brewed in a teapot is increasing. Since we were children, our three sisters have been drinking tea from the family business, Izuoen. For us, we believe that authentic Japan tea has a charm that enriches our daily lives as much as possible that cannot be expressed with PET bottled tea. In our Japan Tea Cafe Brand 1_34cafe we want to provide products that will help young people bridge the distance between them and Japan tea. And through our brand, I would be happy if various generations, especially the younger generation, would notice the charm of authentic Japan tea, and put Japan tea as an option in various scenes of daily life, such as when you want to take a breather, when you want to take a break, when you want to change your mood at work or school. In addition, we grew up surrounded by artisans who work in the family business, Izashien, and we would like many people to know that Izashien has traditions and tea-making techniques that have been passed down from generation to generation. We are working with a big dream that this Japan tea café brand, 1_34cafe, will spread its wings around the world, and as a result, Toyokawa City, Aichi Prefecture, where I was born and raised, will be able to promote it.

What are we doing?

The 1_34cafe we launched is a brand where you can enjoy authentic Japan tea casually.

The concept of the brand comes from our family business, Izashien.

Izien is the only tea maker in Toyokawa City, Aichi Prefecture. The company was founded after the war, when tea was shared with tea from a tea garden in Kikugawa City, Shizuoka Prefecture, the family home of his great-grandfather Zeng, and began peddling and selling tea in Toyokawa City, Aichi Prefecture. In my grandfather's generation, we introduced equipment such as a tea factory and a large refrigerator to store rough tea, and started as a tea maker. The brick iron kettle sand roasting machine, which is one of only three existing in Japan, has been in operation since that time. This brick roasting machine is a roasting machine that puts river sand in a rotating kettle and applies an open flame to the rotating kettle, so that not only the surface of the tea but also the inside is ignited by the far-infrared effect emitted from the sand. Barley tea and roasted green tea roasted by this method bring out the unique aroma and sweetness. This roasting machine requires delicate temperature control and craftsmanship, making it unsuitable for mass production. However, since we were children, we have been drinking barley tea roasted with this roasting machine, and we have seen the scenery of craftsmen roasting with their thoughts as a matter of course. I feel that this roasting machine is part of the DNA of Izien.

In addition, during my father's time, we introduced the only leaf-type triangular tea bag filling machine in Aichi Prefecture that can turn tea leaves into tea bags as they are, and we also introduced equipment that allows you to easily taste authentic tea leaves. I think that the fact that you can enjoy authentic tea without a teapot is also a strength of Izumien. There is also a bottling spot where you can easily taste authentic tea at the café. We are also proposing how to contribute to the elimination of PET bottles and carbon neutrality.

While valuing traditions such as roasting technology and tea-making technology, we would like to create a completely new Japan tea brand with our youthful sensibilities, while incorporating innovations such as tea bag technology that match the times.

Commitment to the product

Self-roasted round grain barley tea tea bags

There are two types of exquisite self-roasted barley tea roasted in a rare brick roasting machine.

Deep Roasted Self-Roasted Round Grain Barley Tea 15gx60p

It is a barley tea made by roasting domestic six-row barley twice at high temperatures. It is a barley tea with a fragrant aroma that smells throughout the room. It is a barley tea with a sweetness in the aroma.

Shallow roasted self-roasted round grain barley tea 15g x 60p

It is a barley tea made by roasting domestic two-row barley at a low temperature 3 degrees. Since two-row barley has large grains and a large amount of protein components, it does not burn the surface of the barley at low temperatures, and by heating only the inside with the far-infrared effect, it becomes a uniquely sweet barley tea.

Barley Tea Latte Base

At the time of the opening of the 1_34cafe, the barley tea latte was developed to provide a new way to enjoy barley tea more casually. Now it's the café's signature drink, but we made it latte-based so that you can enjoy it at home.

Using Izuen's self-roasted barley tea,"World's first"It is a barley tea latte base.

Since it is based on barley tea,"Caffeine-free"Even children and pregnant women can drink it with confidence.

There are two flavors

Deep roast A latte base made from barley tea made by roasting domestic six-row barley twice at high temperatures. A taste of nostalgic yet new sensations.

Light roast A latte base made from barley tea made by roasting domestic two-row barley at a low temperature 3 degrees. Gentle taste like almond milk.

You can easily make a delicious barley tea latte by dividing it by the ratio of 1:4 milk.

Round Tea Triangular Tea Bag Series

A Japan tea bag series where you can easily enjoy authentic Japan tea. It is characterized by an authentic taste that can only be made by a tea maker.

You can easily enjoy a total of 18 types of tea, including the authentic green tea series such as the 134 tea series, Kaga stick hojicha, and Japanese black tea, which are offered as drinks at 1_34cafe, the flavored green tea series blended with dried pulp such as peach, yuzu, lemon, grapes, and mint, and the health tea series, which is said to be good for beauty and health.

Who are supporting us?

[Current wholesale stores and characteristics]

It is used as a wall-hanging product next to the tea section of a food supermarket, and is handled at general stores and gift shops.

At general stores and gift shops 1_34cafe products are used as gift products by turning them into corners.

[Tea bag products (round tea series, one-roast pack series)]

・Brand target audience

The younger generation, who have only drunk bottled tea, are the main target group. I think it can be used as a product to shorten the distance between people who leave teapots and authentic Japan tea. The package design is also novel for tea, and it can be expected to look good, and I feel that it is a product that will be especially popular with women.

・Buyer's voice

We often hear that the round tea bag series is affordable as a small gift for tea. It also seems to be used as a reward product for yourself. Since it is a small size, I often hear that it is convenient because each family member drinks different things at home.

【In-house roasted barley tea related business】

・Brand target audience

By appealing to the rarity of the three brick roasting machines that only exist in Japan and the commitment to the manufacturing method, I think it is a product that can be supported by customers who are interested in authenticity. It can also be used as a gift as a special barley tea.

Barley tea latte base is the world's first non-caffeinated barley tea latte syrup. I think there is demand for maternity-related industries such as pregnant women who are concerned about caffeine, and for sales at cafes as a drink for children.

・Buyer's voice

We often hear from customers who have purchased barley tea that the flavor is completely different from commercially available barley tea, and that if you drink this barley tea, you will not be able to go back to other barley teas.

When it comes to barley tea latte bases, I often hear that they are delicious anyway. The majority of people say that they have never heard of a barley tea latte that tastes so good. Since it is caffeine-free, many people say that it is safe to drink even at night.

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Deferred payments of up to 60 days

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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1_34cafe

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About the brand

More about the Brand Owner

井指りか・井指ひかる・井指かれん・山田光音

イサシ リカ イサシ ヒカル イサシ カレン ヤマダ ミオ

Learn more about this brand

What are we doing?

Commitment to the product

Who are supporting us?

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イサシ　リカ　イサシ　ヒカル　イサシ　カレン　ヤマダ　ミオ