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Nez reflet
We propose a "sparkling scent" for your life. Inheriting the culture of fragrance and delivering it to the future,
It is a fragrance miscellaneous goods brand that is easy to use even for the first time.
1
Nez reflet is a brand that deals in "fragrances" such as incense and diffusers that have renewed the "Japanese" image of incense.
2
All products are produced domestically and use fragrances that women like, such as osmanthus and peony.
3
The target audience is "women in their 20s who have never used incense before," and they are expanding their sales channels with easy-to-get prices and packaging.
Brand Owner
More about the Brand Owner
岡本吉史
Yoshifumi Okamoto
After 20 years of experience in sales, planning, manufacturing, and purchasing in the apparel industry, he moved to a fragrance-related company that handles incense, and retired after working as a salesperson for 10 years. After retirement, he was shocked to find that "some young people today don't know about incense," which led him to launch Nez reflet in 2020 amid the coronavirus pandemic. Utilizing his experience in apparel and the personal connections he cultivated during his sales days, he developed products for young people. Most of the design and perfumery are done by himself. He likes alcohol and golf, and loves vintage golf clubs.
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Incense is a completely luxury item, and some are 500 yen, while others are 10,000 yen. The brand started with the idea of how to make such incense affordable and accessible to people who have never used it before.
It all started when a woman in her 20s told me that she didn't know what incense was. It was a shocking story for me, who had been selling incense for about 10 years. It was such a shock that I realized what I had been selling and that what I had done had no meaning.
Incense is said to have originated in the Asuka period when the incense trees of Awaji Island were presented to the imperial court, and the culture of "enjoying the fragrance" spread to the common people during the Edo period Japan the Heian aristocracy. We launched the brand to let young people know the joy of incense.
"Nez" means perfumer or nose in French, and "reflet" means brilliance. While inheriting traditional scents, we will deliver new scents to the future. The scent heals the mind and body and creates the brilliance of the day. We would be happy if we could be involved in your life with the scent we make.
What are we doing?
When I thought about why young people didn't know about incense, I came to the conclusion that there is no incense in the general store that I usually go to casually. Many of the existing products have a Japanese taste, and it is difficult to line up with those products in stores that handle interior decorations such as Western miscellaneous goods and tableware.
Therefore, we thoroughly abolished the Japanese element and stuck to creating a package that does not seem to contain incense at first glance, a scent that is far from the image of a Buddhist altar or Japanese. In addition, both incense and diffusers are not very unique scents so that first-time users can easily try them, but rather flowers and citrus fragrances. We also aimed for a price that even students could afford.
Because we can't mass-produce like major companies, we are manufacturing things that major companies can't do or don't produce.
Commitment to the product
In addition to the scent, we are particular about the way the fragrance spreads and the affordability of the price.
All of them are manufactured in our domestic factory, finished and shipped in-house.
Less is more Incense
This is the first best-selling product I worked on.
One bottle of incense burns for about 15 minutes.
Sticking to a simple package that does not look like it contains incense, the boxes made by craftsmen by hand one by one have a pleasant touch and an elegant finish. You can choose from a set of 40 bottles and 4 different scents.
sweet: A scent that feels deep in the sweetness of a golden rhinoceros
forest: Refreshing scent like a forest
Night: A scent that allows you to relax alone late at night
fantasy: A soothing scent with a refreshing sweetness
1/f yuragi incense
It is an incense in an aluminum can with the theme of time.
It comes with an incense stand, can be taken with you to camping, etc., and is reasonably priced, so it has gained explosive popularity immediately after its release. You can choose from 4 types in a set of 30 bottles.
7:00 A refreshing scent to wake up.
13:00 A scent with sweetness and depth that enhances concentration.
19:00 A floral scent that is soothed by a gentle refreshing scent.
22:00 A calming, profound scent 15 minutes before bedtime.
BALMY Diffuser
BALMY means fragrant or gentle in English.
Created over the course of a year by a skilled perfumer, BALMY's scent expresses women's longing, suppleness, strength, and nostalgia.
It is a blend of women's favorite scents such as peony, white musk, lavender, geranium, and sandalwood, and is delivered in four different themes.
We are particular about how the scent spreads, and we use synthetic fibers for the leads.
Who are supporting us?
It is available at more than 500 stores in Japan, including Tokyu Hands, My Room, select shops such as Humpty Dumpty, and BIRTHDAY BAR, and apparel stores such as Journal Standard.
Overseas, we also sell to Austria, China, Hong Kong, etc., and were recommended for the DESIGN TOKYO booth at the International Miscellaneous Goods Expo in the summer of 2023.
All products
There are no products available for display
Products
All products
There are no products available for display
Nez reflet
We propose a "sparkling scent" for your life. Inheriting the culture of fragrance and delivering it to the future,
It is a fragrance miscellaneous goods brand that is easy to use even for the first time.
1
Nez reflet is a brand that deals in "fragrances" such as incense and diffusers that have renewed the "Japanese" image of incense.
2
All products are produced domestically and use fragrances that women like, such as osmanthus and peony.
3
The target audience is "women in their 20s who have never used incense before," and they are expanding their sales channels with easy-to-get prices and packaging.
Brand Owner
More about the Brand Owner
岡本吉史
Yoshifumi Okamoto
After 20 years of experience in sales, planning, manufacturing, and purchasing in the apparel industry, he moved to a fragrance-related company that handles incense, and retired after working as a salesperson for 10 years. After retirement, he was shocked to find that "some young people today don't know about incense," which led him to launch Nez reflet in 2020 amid the coronavirus pandemic. Utilizing his experience in apparel and the personal connections he cultivated during his sales days, he developed products for young people. Most of the design and perfumery are done by himself. He likes alcohol and golf, and loves vintage golf clubs.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Incense is a completely luxury item, and some are 500 yen, while others are 10,000 yen. The brand started with the idea of how to make such incense affordable and accessible to people who have never used it before.
It all started when a woman in her 20s told me that she didn't know what incense was. It was a shocking story for me, who had been selling incense for about 10 years. It was such a shock that I realized what I had been selling and that what I had done had no meaning.
Incense is said to have originated in the Asuka period when the incense trees of Awaji Island were presented to the imperial court, and the culture of "enjoying the fragrance" spread to the common people during the Edo period Japan the Heian aristocracy. We launched the brand to let young people know the joy of incense.
"Nez" means perfumer or nose in French, and "reflet" means brilliance. While inheriting traditional scents, we will deliver new scents to the future. The scent heals the mind and body and creates the brilliance of the day. We would be happy if we could be involved in your life with the scent we make.
What are we doing?
When I thought about why young people didn't know about incense, I came to the conclusion that there is no incense in the general store that I usually go to casually. Many of the existing products have a Japanese taste, and it is difficult to line up with those products in stores that handle interior decorations such as Western miscellaneous goods and tableware.
Therefore, we thoroughly abolished the Japanese element and stuck to creating a package that does not seem to contain incense at first glance, a scent that is far from the image of a Buddhist altar or Japanese. In addition, both incense and diffusers are not very unique scents so that first-time users can easily try them, but rather flowers and citrus fragrances. We also aimed for a price that even students could afford.
Because we can't mass-produce like major companies, we are manufacturing things that major companies can't do or don't produce.
Commitment to the product
In addition to the scent, we are particular about the way the fragrance spreads and the affordability of the price.
All of them are manufactured in our domestic factory, finished and shipped in-house.
Less is more Incense
This is the first best-selling product I worked on.
One bottle of incense burns for about 15 minutes.
Sticking to a simple package that does not look like it contains incense, the boxes made by craftsmen by hand one by one have a pleasant touch and an elegant finish. You can choose from a set of 40 bottles and 4 different scents.
sweet: A scent that feels deep in the sweetness of a golden rhinoceros
forest: Refreshing scent like a forest
Night: A scent that allows you to relax alone late at night
fantasy: A soothing scent with a refreshing sweetness
1/f yuragi incense
It is an incense in an aluminum can with the theme of time.
It comes with an incense stand, can be taken with you to camping, etc., and is reasonably priced, so it has gained explosive popularity immediately after its release. You can choose from 4 types in a set of 30 bottles.
7:00 A refreshing scent to wake up.
13:00 A scent with sweetness and depth that enhances concentration.
19:00 A floral scent that is soothed by a gentle refreshing scent.
22:00 A calming, profound scent 15 minutes before bedtime.
BALMY Diffuser
BALMY means fragrant or gentle in English.
Created over the course of a year by a skilled perfumer, BALMY's scent expresses women's longing, suppleness, strength, and nostalgia.
It is a blend of women's favorite scents such as peony, white musk, lavender, geranium, and sandalwood, and is delivered in four different themes.
We are particular about how the scent spreads, and we use synthetic fibers for the leads.
Who are supporting us?
It is available at more than 500 stores in Japan, including Tokyu Hands, My Room, select shops such as Humpty Dumpty, and BIRTHDAY BAR, and apparel stores such as Journal Standard.
Overseas, we also sell to Austria, China, Hong Kong, etc., and were recommended for the DESIGN TOKYO booth at the International Miscellaneous Goods Expo in the summer of 2023.
All products
There are no products available for display
Products
All products
There are no products available for display
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