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THERA is the name of a character who appears in the classics. It is said to have become the origin of the word "therapist" and the temple in Japan where herbal medicine was practiced in the past.

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Thera

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株式会社ALHAMBRA

THERA is the name of a character who appears in the classics. It is said to have become the origin of the word "therapist" and the temple in Japan where herbal medicine was practiced in the past.

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About the brand

THERA is the name of a character who appears in the classics. It is said to have become the origin of the word "therapist" and the temple in Japan where herbal medicine was practiced in the past.

THERA is a health and beauty brand that conveys the culture of health and beauty in Japan, which was born in the Nara period and has changed and developed through history, and wisdom such as fragrance to the present day.

The brand name THERA is derived from the name of a legendary figure who appeared in the classics and is said to have healed the world, which is also the etymology of the word therapist.

More about the Brand Owner

橋本真季

MAKI HASHIMOTO

Representative Director of ALHAMBRA, a company that provides branding, marketing, and consulting for the health and beauty division of companies. For the next generation of working women, she has expanded her activities not only in Japan but also overseas, such as giving lectures at universities and giving advice speeches for female entrepreneurs in Abu Dhabi, UAE. In 2015, he released his original brand THERA with the desire to make people around the world healthy and beautiful. Phytotherapist, Medical Herb Coordinator, Kampo Regimen Instructor, Hand Therapist, Japanese Aroma & Herb Meister, Ministry of Health, Labour and Welfare He has many qualifications, including a member of the Japan Acupuncture and Moxibustion Medical Association.

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What are we doing?

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Why are we doing?

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There is a unique culture of health and beauty throughout Japan. And it all started in Nara.

I'm originally from Nara, but I've always hated Nara.

When I was feeling the most stylish, I thought, "What is the big building closest to my house called the Great Buddha Hall? I've been thinking about it for a long time. And my longing for Tokyo and overseas began to accumulate more and more.

After that, I studied abroad as a student and got a job at a company in Tokyo, but I ended up working in Osaka and couldn't escape from Nara, but when I was 24 years old, I quit my job and moved to Tokyo.

When I was in college, I came across organic herbal aromas overseas, and although they were not well known in Japan, I thought they were cool for a long time, and I thought that it would be useful if there was something like this, so I tried importing and wholesaling American herbal brands and reading various books on phytotherapy, herbs, aromas, etc.

In this way, organic natural health and beauty became my main business, and I personally immersed myself in that world, and the number of overseas initiatives increased steadily in Asia, the United States, and Europe, but one day I suddenly wanted to know about Japan. So I traveled to 47 prefectures nationwide.

Then, various medicinal herbs were cultivated in Japan, and there was a wonderful culture of health and beauty using them all over Japan. And the birthplace of it was Nara.

I wanted to leave Nara, so I lived outside of Tokyo and overseas, but before I knew it, I was back in Nara (laughs) When I returned to Nara, I visited various places, read books, and learned that there is a wonderful history and culture. There are many things that even people in Nara don't know, so I want to connect this wonderful wisdom to the present and the future. With that in mind, I started THERA.

What are we doing?

We want to create a cycle of "manufacturing" and "history and culture"

There are two things that we value as a brand, and one of them is the cycle of manufacturing.

In the world of food, farmers and restaurants are quite connected, but in the world of cosmetics, people research ingredients that you don't know who made them, and then another person develops a product. And it's all dispersed.

THERA is involved in the cultivation of the raw materials, from the cultivation of the herbal medicines used in the cosmetics to the local people, researching together, making raw materials, making products, selling the products, promoting them, reviewing them, etc. And I do it consistently from start to finish. I think that the fact that we are able to strike a good balance by doing so is the most distinctive feature of what THERA is doing.

The other is the circulation of history and culture.

Japan has a wonderful health and beauty culture that began in the Nara period. Let's circulate it properly and use it "now". And we want to connect it to the future.

Kampo is often misunderstood, but it's completely different from "that bitter brown one" or "the one my grandfather drinks" (laughs).

Kampo = not Kampo medicine.

The most important thing is "curing", and the point is how to make life comfortable by incorporating natural things, so for example, meals such as medicinal dishes are included, changing the scent, communication with people, and the living environment are also included. Acupoints and moxibustion are also included... In this way, Kampo is not just about herbal medicine, but about the wellness life itself that makes use of nature.

I would like to deliver such history and culture handed down from ancient times in Japan so that it can be useful to people today.

Commitment to the product

"Enzyme powder"

It is an enzyme facial cleanser that is also the best-selling THERA product.

In fact, this product is also a staple in my family. Thanks to you, all of us have smooth skin (laughs).

So-called chemical cosmetics don't fix it or put it back, but this product balances everything according to each person's condition. After all, THERA wants to use natural products to guide your skin to do its best.

"YOJO Moxibustion"

This is a new product of moxibustion that does not use fire.

As one of the "curings" of Kampo, we have been producing products that propose pathways and acupuncture point care, but I have always wanted to develop something that fits into the "modern" and "future" lifestyles.

In order to solve the problem that you are interested in moxibustion, but are afraid to use fire and it takes a lot of time, it is a moxibustion that does not use fire and is surrounded by a good scent with just water. Since no smoke is generated, there is no transfer of odors to the room or clothes, and it can be used with clothes. In addition, the scent is also the most effective, but the most effective is due to the thermal stimulation of the acupuncture points.

Customers who use it say, "It is good that it does not use fire, so it does not smell like smoke and unpleasant smells," and "It can be used while raising children or doing housework." It has been well received, so please experience it while paying attention only to burns.

Who are supporting us?

I think that those who support THERA are, in a word, tired people from all over the world (laughs).

It is mainly sold at organic natural or fashion select shops, and the rest are handled at spas, acupuncture clinics, hotel shops, etc.

There are stores that have variety shops, but we limit ourselves to places where we can go, such as Nara, Ginza, and Shibuya, and stick to places where we can communicate properly.

Basically, we don't accept online-only places, but we do have people who understand the background and write stories.

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Pay for purchases by invoice. Payment via credit card is also accepted.

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Thera

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More about the Brand Owner

橋本 真季

MAKI HASHIMOTO

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橋本真季