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muica

muica

ムイカ
Vendor
株式会社KiKi
A new Japan tea that fits into today's life. We select high-quality and rare tea leaves and deliver them in a form that suits the scene of your life.
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About the brand

A new Japan tea that fits into today's life. We select high-quality and rare tea leaves and deliver them in a form that suits the scene of your life.
1
Centered on a long-established tea garden boasting a history of 100 years, we carefully select high-quality and rare tea leaves made by a new generation of outstanding craftsmen with time and effort.
2
Delicious and exciting tea delivered in beautiful packaging. You can give your loved ones a "moment of relief" even in their busy days.
3
It can be drunk in a wide range of ways depending on the season. Add a little fun to your daily routine, such as gorgeous in spring, refreshing with cold tea in summer, and comforting with latte in winter.

More about the Brand Owner

KiKi

キキ

Since 2018, the couple has been working on the theme of "Turning a Normal Day into a Happy Day". We develop products such as the Japan tea brand "muica" and operate the Japan tea café "KiKi Kitasenju" in Kitasenju.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The beginning of muica was a cup of Japan tea that my husband and I met in our lives. Whether it's time with friends who come to visit our house or time spent alone with our couple, tea was always at the center of our moments when we felt like it was a good time.
　
As I continued to experience this, I realized that tea drinking time is a time for warm communication and a calm time to face your true self.
　
Since then, tea has become very important to us as a couple, indispensable for our lives and to enjoy our daily lives. We launched muica to bring the wonders of such a life with tea to as many people as possible.
　
The brand name is derived from the coined word "Muwei Day", which means "relaxing your shoulders and spending your days naturally". It is a brand that contains such a sincere wish, "We hope that our tea will create a moment when you can return to your original "original" in various scenes of everyday life, and help you enjoy the richness of your daily life.

What are we doing?

　
　
The name "muica" was born from the coined word "muika", which means "to spend the days without doing anything". In today's society, it's easy to lose sight of yourself in the midst of fast-paced daily life. At such times, we hope that you will have time to regain your pace while drinking "muica" tea.
　
　
Based on the concept of "98 years of history in everyday life," we have developed six types of tea leaves in cooperation with the long-established tea garden "Mt. Fuji Marumo Tea Garden 5th generation Mr. Shigebei Honda" in Fuji City, Shizuoka Prefecture. We propose a new form of Japan tea by combining the advanced technology cultivated over many years at the foot of Mt. Fuji with our unique perspectives such as "taste, aroma, blend, and compatibility with food that fits in with today's life" that we have gained while running a Japan tea café and daily necessities store.
　
In addition, one of the charms of "muica" is that high-quality tea leaves with little gouging are carefully selected and can be enjoyed in a variety of ways, such as tea soda, latte, and tea sake. In addition, we are particular about the package design, and while retaining the traditional image of Japan tea, we have finished it with a sophisticated design that blends in with the interior. Tea bags and gift packages are also available.
　

Commitment to the product

"muica" offers a wide variety of six types of tea leaves that are not bound by the existing image of Japan tea, each of which is close to different occasions and provides the fun of choosing tea according to your lifestyle.
　
・01 Gyokuro Sencha FUU
・02 Herbal Sencha SUISUI
・03 Spice Sencha HARE
・04 Hojicha MARU
・05 Roasted Black Tea GEKKO
・06 Red Oolong Tea YOI
　
[Popular products]
　
03Spice Sencha HARE / ENERGY
"The beginning of a bright day"
To recharge your energy in the morning when you wake up and feel dazed. The vivid flavor of gorgeous pink rose red, ginger and cloves, and two types of spices will stimulate your senses. Start your day brightly and positively with the power of tea!
　
05 Roasted Black Tea GEKKO / SMOKY
"Even if it's non-alcoholic, I feel rich."
During a calm conversation or at a drinking table at home. It adds an impactful smoky flavor to the gentle sweetness of Japanese black tea. It is especially recommended for those who like coffee and whiskey, and it goes well with cakes.
　
muica cola
"Japan tea brand makes "craft cola with the aroma of tea""
The stimulation of spices is complemented by the gorgeous aftertaste of Shizuoka Prefecture's red oolong tea. When you take a sip, you can feel the aftertaste of the tea following the gorgeous aroma and pungent spices. Please give it to your loved ones for a rich time when you can relax your heart by mixing it with hot water for a meal with a meal.

Who are supporting us?

　
　
"muica" is a brand for everyone who wants to enjoy tea in their daily lives, but it is especially supported by those in their 20s and 50s who are particular about their lifestyle. It has been praised for its design that fits modern life and its easy yet authentic taste, and is increasingly being sold in cafes and lifestyle shops.
　
　
As for wholesale destinations, mainly cafes, general stores, and other stores that can offer Japan tea as part of their lifestyle. Buyers have commented that it looks beautiful and is perfect as a gift, that it is fun to choose tea according to your mood, and that you can enjoy a little special time in your daily life.
In addition, due to its high quality, it is also available for commercial use at high-priced restaurants such as Japanese restaurants and sushi restaurants.
　
We are confident that by handling "muica", we will be able to propose new ways to enjoy Japan tea to our customers and add color to their daily lives. Please take this opportunity to consider it.
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