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98 years of history in everyday life. Born from the high technology of long-established tea gardens and a unique perspective of looking at life, it is a new Japan tea that fits into the scene of daily life.

〜1,000

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Tea for the days MUICA

ムイカ

Vendor

株式会社KiKi

〜1,000

Followers

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About the brand

From a unique perspective, a couple who run a Japan tea café and daily necessities store make tea with an awareness of the taste, aroma, blend, and compatibility with meals that fit in with our lives today.

At the foot of Mt. Fuji, the 5th generation of the "Mt. Fuji Marumo Tea Garden", which has a history of 98 years, makes tea using the high technology of Mr. Shigebei Honda.

Because of the high-quality tea leaves that are not very good, you can enjoy various ways such as tea soda, latte, and tea liqueur.

More about the Brand Owner

KiKi

キキ

With the aim of "creating a new daily life in Japan and conveying it to the world", we are developing products for Japan tea and daily necessities. In addition to the Japan tea brand "muica", we operate the Japan tea café "KiKi Kitasenju" in Kitasenju and the tea stand and gallery "Everyday" at Gakugei University.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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"muica" was born from our desire to enjoy Japan tea as something that fits our lives more closely. While operating the Japan tea café "KiKi Kitasenju" in a 90-year-old private house, we realized the depth of Japan tea and the relaxing time created by drinking it. However, in modern times, the culture of brewing and drinking tea has faded, and there is less time to enjoy tea in our lives.

One of the reasons for this is that the existing way of enjoying Japan tea and the image of it have become difficult for us living in Japan to enter. Therefore, we thought that we could propose Japan tea in a way that is more casual and close to lifestyles, so we launched "muica".

I believe that by incorporating a certain time of "muica" into your life, you will have a space in your mind to blend in with your daily life, and I hope that the time you spend drinking tea will be a moment to stop and regain yourself in the midst of your hectic daily life. We aim not only to provide high-quality tea, but also to propose a rich lifestyle and peace of mind through it, and to change "an ordinary day into a good day".

What are we doing?

The name "muica" was born from the coined word "muika", which means "to spend the days without doing anything". In today's society, it's easy to lose sight of yourself in the midst of fast-paced daily life. At such times, we hope that you will have time to regain your pace while drinking "muica" tea.

Based on the concept of "98 years of history in everyday life," we have developed six types of tea leaves in cooperation with the long-established tea garden "Mt. Fuji Marumo Tea Garden 5th generation Mr. Shigebei Honda" in Fuji City, Shizuoka Prefecture. We propose a new form of Japan tea by combining the advanced technology cultivated over many years at the foot of Mt. Fuji with our unique perspectives such as "taste, aroma, blend, and compatibility with food that fits in with today's life" that we have gained while running a Japan tea café and daily necessities store.

In addition, one of the charms of "muica" is that high-quality tea leaves with little gouging are carefully selected and can be enjoyed in a variety of ways, such as tea soda, latte, and tea sake. In addition, we are particular about the package design, and while retaining the traditional image of Japan tea, we have finished it with a sophisticated design that blends in with the interior.

Commitment to the product

"MUICA" offers six types of tea leaves with a wide variety of flavors, not bound by the existing image of Japan tea, each of which is close to a different scene and provides the fun of choosing tea according to your lifestyle.

・01 Gyokuro Sencha FUU

・02 Herbal Sencha SUISUI

・03 Spice Sencha HARE

・04 Hojicha MARU

・05 Roasted black tea GEKKO

・06 Red Oolong Tea YOI

02 HERBAL SENCHA SUISUI / REFRESH

"Okay, I'm going to do it!

Well, let's do it!

With a refreshing taste

Work and tea go smoothly.

During switches and breaks before work, such as desk work.

A blend of green tea and herbs (white willow, lemongrass, mint). The refreshing taste is the role of starting the engine before work. By taking care of the flavor of sencha, it is easy to drink and has a taste that you will never get tired of.

Even if it cools down during work, you can continue to drink it deliciously.

03 Spice Sencha HARE / ENERGY

"Start your day with a cheerful mind"

In the morning when my head is in a daze

Have a gorgeous cup of tea.

In a shying mood

Start your day on a positive note!

Wake up in a daze and be energetic.

In order to make it look gorgeous, smell and taste that stimulates the five senses,

Rose red petals blended with ginger and cloves.

It is a tea that pushes you back and makes you feel positive.

05 Roasted Black Tea GEKKO / SMOKY

"Even if it's non-al, I feel rich."

Tonight, when the moon is beautiful,

Let's talk over a cup of tea.

Both the upper and lower doors are in a circle

Let's have a great time.

During a calm conversation or at a house drinking table.

The smoky flavor of roasting is added to the gentle and sweet taste unique to Japanese black tea.

The unique and peculiar scent is sure to be addictive to those who like it.

Who are supporting us?

"muica" is a brand for all those who want to enjoy tea in their daily lives, but it is especially supported by those who are particular about their lifestyles from their 20s to 40s. It has been praised for its design that fits modern life and its easy yet authentic taste, and it is increasingly being handled in cafes and lifestyle shops.

As a wholesale destination, we mainly sell cafes, general stores, and other stores that can propose Japan tea as part of our lifestyle. Buyers have commented that it looks beautiful and makes a great gift, that it is fun to choose tea according to your mood, and that you can enjoy a little special time in your daily life.

In addition, due to its high quality, it is also available at restaurants with high unit prices such as Japanese restaurants and sushi restaurants.

We are confident that by handling "muica", we will be able to propose a new way to enjoy Japan tea to our customers and add color to their daily lives. Please take this opportunity to consider it.

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