Big Autumn Event, Creation Festival "NEW ENERGY TOKYO" Brand Feature
Would you like to stock up on the cutting edge of art, fashion, tradition, beauty, food, and all kinds of creations?
Big Autumn Event, Creation Festival "NEW ENERGY TOKYO" Brand Feature
Would you like to stock up on the cutting edge of art, fashion, tradition, beauty, food, and all kinds of creations?
"NEW ENERGY TOKYO" is a joint exhibition + market event in which about 250 brands participate and 10,000 visitors are expected to visit the fictional city. Over the four days from Thursday, September 7 to Sunday, September 10, the venue of the event, the Shinjuku Sumitomo Building Triangle Plaza, will bring together notable designers, artists, and companies from various fields across genres.
As in the previous year, the goods participated as a partnership company. We will work together to enliven the venue and actively support small brands with strong originality online.
In this article, we will introduce 11 brands that will open stores in "NEW ENERGY TOKYO" where goods can be purchased.
11 brands with stories whose creations were recognized at the audition.
Whether you're a familiar brand or a new brand, be sure to add cutting-edge items to your store that will create a new era!
At the venue, unique city blocks of "north, south, east, west" will appear around the crossroads where many people intersect. A unique city divided not by item categories, but by the philosophy and idea of the brand. Please come and visit us in a city full of enthusiasm!
≪NORTH≫
Brands that are conscious of society and the earth are gathered.
An area where awareness of the future and a chain of events are created there.
▼ annon, / Powdered tea that tastes the whole tea leaves. If you put it in your bag or pouch, you can enjoy a cup of tea anytime, anywhere
Annon is made at Hiraoka Shoten, a small tea merchant based in the Tamagawa area, a mountainous area of Shizuoka City. Believing that tea made in Tamagawa is the most delicious, powdered tea was born to protect the delicious tea and pass it on to the next generation.
Uses 100% Ichiban tea leaves from Shizuoka City, which have been carefully cultivated with reduced pesticides. You can easily take all the nutritional ingredients that are optimal for maintaining your health.
Since it is powdered tea, just dissolve it in water or hot water. Since it is individually wrapped, if you put it in a bag or pouch, you can easily make a cup of tea anytime, anywhere.
The representative gogumi (blended) sencha has a slight sweetness and pleasant astringency in a thick richness, and you can enjoy the refreshing aroma aftertaste reminiscent of forest bathing.
In this day and age, when my bottle has become commonplace, it is an item that is easy to use and recommend.
▼KANAME / A jewelry and accessories brand that colors the tradition and beauty created by Japan with modern sensibilities
KANAME is a time when Japan's unique traditions, beauty, and techniques are becoming less and less acquiring
It is a jewelry and accessory brand that creates jewelry that colors everyday life with modern sensibilities.
The simple design, which expresses a unisex design based on Japanese and is easy to use in everyday life, is chosen by a wide range of customers, mainly in their late 20s and late 30s.
A casual Japanese design that expresses ancient patterns of Japan, with auspicious events such as the "disease-free life" of chrysanthemums and the "growth of children" of hemp leaves. Craftsmen carefully finish every detail of the carving, cutting, and watermark of the pattern, and the high quality is also popular.
▼BF KITCHEN / Sustainable tailoring prepared in a sewing factory. Kitchen fabrics that can only be made at an eco-factory
As an eco-factory, we would like to introduce a factory brand that has been engaged in sustainable manufacturing from raw materials to the production process since before the word "SDGs" was born with a thorough eco-awareness.
Organic cotton is used for BF KITCHEN's items, and the dyeing is made from discarded ingredients and plants, and it is produced using electricity generated by solar panels. The scrap fabric that inevitably comes out is thoroughly upcycled into industrial machine parts.
We are particular about brand tags, and recycled paper using discarded rice and sugarcane. It is a sustainable item that is packed with a lot of commitment to a simple design.
▼ Megumi the deer / To "return the forest" and "not waste the life of the deer". A pet food brand made from domestic venison
Deer Megumi is a pet food brand that realizes that "humans can also eat" and is particular about safety using domestically produced venison as a raw material.
If the number of deer increases too much, the forest will die, affecting the ecosystem and will be captured. Of these, only 10% is used as venison, and the rest is discarded, and venison pet food was born from the desire to move in a positive direction and a good cycle as much as possible.
Compared to beef and pork, venison has one-third the calories, 1/80 fat, 4.6 times the iron content of pork, and more than 9 times that of chicken! It has almost no fat, has an excellent balance of amino acids and minerals, and is rich in vitamin A. It is a [comprehensive nutritional food] that can also ingest docosahexaenoic acid (DHA), which is abundant in blue fish.
Dry food, wet food, and jerky are all flavor-free, coloring-free, domestically sourced, and free-from, preservatives, and wheat-free.
It is a popular pet food for those who are concerned about their dog's weight, owners who are particular about organic, and of course dogs.
≪EAST≫
In tough times, we sometimes turn to "dear me."
What do I need now?
An area where you can experience the wellness proposed by New Ena.
▼ TOYOU YAKUZEN CHA / "supervised by a Chinese medicine pharmacist" 100% domestic non-bitter medicinal tea specialty store
TOYOU YAKUZEN CHA is a medicinal tea brand that supports women's ailments.
At one point, I was shocked to see that it was written in a book on Chinese medicine that "it is normal not to have menstrual pain," so I reviewed my own eating habits and lifestyle habits, and developed "non-bitter medicinal tea" that is easy to incorporate into my life with the hope that women in the world who feel various disorders, not limited to menstrual pain, can spend their days as comfortably as possible.
It is an item that I would like to recommend not only before and after menstruation, during pregnancy, after childbirth, etc., but also for women who feel "somehow unwell" due to a slight change in climate.
▼sugar. C beauty / Beauty item brand produced by hair and makeup artist Chiaki Niimi
Colorful, cute, practical. Sugar, also known as a beauty item with a cat motif. C beauty is a beauty tool brand produced by hair and makeup artists that combines cuteness and functionality.
The popular "Nikkyu Brush" is irresistibly cute because when you take out the brush, fluffy paw pads come out. It is designed so that you can enjoy makeup from a professional perspective, and it is characterized by a large amount of hair, no tingling when it touches the skin, and a gentle application.
In order for all women to enjoy their day, we are proposing not only cute but also professional makeup from a professional perspective.
▼ GRAVIMORPH / Modern art characterized by simple movements and pleasant tones. We will deliver "relaxed time" for adults from the manufacturing town "Tsubame Sanjo"
Created by the manufacturing town of Tsubame Sanjo, modern art with simple movements and "rattling" and pleasant tones. Inspired by the sounds produced by the forces of nature, such as "shishiodoshi" and "wind chimes," gravity, which is the force of nature, creates simple and unique movements and pleasant tones.
It has been sold not only in Japan but also in the United States, Germany, France, Morocco, Taiwan, and Hong Kong, and in 2023, it will exhibit at the German Ambiente Exhibition for the first time in three years. It is supported by executives and investors who need to be decisive, as well as creators and artists who value inspiration and sensitivity.
≪SOUTH≫
Fashion is a mirror of the times.
It is filled with philosophy, passion, and communication.
An area where you can experience the energy of fashion.
▼CHIRO JEWELRY / Amulet jewelry that is close to your heart, encourages, and enhances your feelings by wearing it
CHIROJEWELRY hopes to help you make your days colorful by visualizing the words you want to keep in mind in your life, important initials, and stone words with jewelry. It is a brand that was born from such a thought.
As the name suggests, the most popular ring is "Hide and Seek", in which Akoya pearls are set inside the ring and are hidden from view. It is light and comfortable to wear, making it easy to layer with your ring.
In addition, there are many unique jewelry that supports and inspires the user, such as rings that can be customized to your favorite initials, and earrings with the words "I'm ME" designed as they are, mainly made of silver.
Many of them can be used unisex, and they are popular not only for casual coordination, but also for beautiful coordination, regardless of the scene.
≪WEST≫
Products, interiors, art, outdoor, plants and flowers, etc.
Here, you will find objects that will color your life
▼PROGRESS / Beauty as if a jewel had melted. Jewelry glasses made from space development technology
PROGRESS glasses combine space development technology acquired in the field of artificial satellites with the handiwork of Shizuoka craftsmen who have been working since the Edo period.
The aurora borealis shining on the surface of the glass is reproduced with cutting-edge technology. Its mysterious colors are beautiful that you will want to look at forever.
In addition, the high-purity titanium applied to the inner surface of the glass, which is highly compatible with the body, breaks down the miscellaneous taste of the drink and mellows the taste. It is friendly to people and safe in terms of hygiene. It is resistant to odors and stains, and has a full range of functions.
"Marriage Beer Glass" is. It is a glass design that is easy to hold and has been designed in the right amount so that you can drink it deliciously before the bubbles run out.
For wine lovers, "Dancing Glass" is recommended. The design of the bottom is unique, and it is good at the "swirling effect" that shakes as if dancing leisurely on the tabletop, exposing the wine to the air. At the same time, you can enjoy the brilliance caused by rotation.
It has been sold at more than 100 locations in Japan at department stores, commercial facilities, and select shops, and in more than 10 countries overseas, and is attracting attention from overseas customers.
▼design88 / Japan Eyeglass Awards 2023 Technical Division Winner, light, beautiful and playful UV protection eyewear with free ideas
design88 is an eyewear brand founded by SUGIMOTO DESIGN STUDIO in 2014.
A friend's comment that "it would be uncool to put prescription lenses in these glasses" led to the concept of "designing glasses with the most beautiful finished products."
As a lover of glasses, as a designer, we are particular about making glasses that create "lightness", "comfort", "beauty", "play", and "freedom" made in Japan down to a single screw.
It took three years to develop the front material, and the paint was manually scraped and aged, so all of the various glasses that are one step ahead in design without relying on the characteristics of the material have an outstanding presence.
In addition to the quality of winning the Japan Eyewear Awards 2023 Technical Category, it is an item that we are very particular about, such as a long and unique product name.
▼MOODE / Art and interior goods brand with the concept of "one design that cannot be found anywhere else"
MOODE is a brand that works with brother and sister to create art works and interior goods that make use of the texture of materials based on the concept of "one-of-a-kind items".
Pot holders made of natural stone and glass, photo frames finished with wall coatings, coasters made of coral sand, etc., are handmade to bring out the individuality of each material.
It is a popular item that can easily incorporate art into everyday life and is also a popular gift.
What did you think of the unique brands that opened in "NEW ENERGY TOKYO"?
For goods, you can return your first brand purchase for 30 days. We also offer a large number of sales support goods such as promotional POPs.
Whether you've seen a brand you've seen before or a brand you're seeing for the first time, take this opportunity to try it out!
グッズ 編集部
7/10/23Publish
Brands featured in this article
annon
Powdered tea that tastes the whole tea leaves the most. We offer easy-to-carry stick-type powdered tea in packages with motifs of traditional Japan culture such as tea ceremony and dry mountain water.
KANAME
In an era when Japan's unique traditions, beauty, and skills have been reduced
A jewelry and accessory brand that creates jewelry that colors everyday life with modern sensibilities
BF KITCHEN
Sustainable tailoring prepared in a sewing factory. Kitchen fabrics that can only be made at an eco-factory.
Megumi the Deer
To "restore the forest" and "not waste the lives of deer". A pet food brand made from domestic venison.
TOYOU YAKUZEN CHA
"Supervised by a Kampo pharmacist" A 100% domestically produced non-bitter medicinal tea specialty store.
We will help you adjust a woman's "somewhat unwell" from the inside with a constitution-specific approach.
sugar. C beauty
I want you to enjoy your daily makeup time with colorful items! It is a beauty item brand produced by hair and makeup artist Chiaki Niimi.
GRAVIMORPH
GRAVIMORPH proposes the ancient healing culture of Japan "relaxation time" to the present day. Modern art characterized by simple movements and pleasant tones. Made in Tsubame Sanjo
CHIRO JEWELRY
Many of the items use initials, messages, and natural stones, and we try to make jewelry that is close to the heart, encouraging, and uplifting when worn.
PROGRESS
It's as beautiful as a melted gem. Jewelry glasses created from space development technology.
design88
The light, beautiful, and playful UV protection eyewear "design88" is free of ideas. Enjoy handmade eyewear freely and enjoy the comfort of wearing.
MOODE
It is a brand based on the concept of "one design that cannot be found anywhere else" using construction waste materials and recycled waste glass as materials. We produce art works and interior goods.
Brands related to this article
penta CRAFT NATURAL ENERGY
A next-generation energy drink specialty store that is natural and gentle on the body, born from the idea of medicinal dishes. It supports every day with natural energy ingredients obtained from spices and herbs.
Botani Cannon
Skin joy, sustainable cosmetics of nature and Kagoshima. We aim to create cosmetics like "food" with 100% naturally-derived ingredients that deliver "freshness and seasonality" nurtured by the great nature of Kagoshima
Hyaknoem
Meaning of "Hyaku = Many" and "M = Multiply"
Art Science Ideas × Jewelry
By multiplying with elements, we create a new Sekai
TRYBIKE
Dutch Balance Bike!
Tri Bikes
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Growing up with your children
It's my first time.
ARDOR BRAIN
Eco-friendly products are also good for the skin
Healthy skin with simple care and good for the earth and society
TAEKO
Ethical skincare cosmetics that are "friendly to people and the earth". A life-size, natural beauty that does not burden your skin or lifestyle.
cink
It is a stylish and functional tableware brand from Sweden that can be used by a wide range of people from small children to adults without getting tired.
AIRPAQ
Scrap car materials are reborn as fashionable bags. An eco-friendly "upcycled" bag brand from Germany.
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