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With the theme of "a nostalgic experience that makes you feel nostalgic local scenery (original scenery)", the brand protects the fields and original scenery by losing discarded agricultural products

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GEN FU KEI

ゲンフウケイ

Vendor

JobuRoots株式会社

With the theme of "a nostalgic experience that makes you feel nostalgic local scenery (original scenery)", the brand protects the fields and original scenery by losing discarded agricultural products

1,247

Followers

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About the brand

With the theme of "a nostalgic experience that makes you feel nostalgic local scenery (original scenery)", the brand protects the fields and original scenery by losing discarded agricultural products

Reusing melons from Koshigaya, Saitama Prefecture that can no longer be shipped due to non-standard products, as beauty ingredients in cosmetics

Manufactured in an environmentally friendly domestic factory

In order to protect the original landscape of Japan, profits are returned to the agricultural industry

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Nice to meet you. This is Takahashi, the representative.

My hometown is the northern region of Saitama Prefecture, and the riverbed of the Tone River, which flows through the neighborhood, was a place that I had been familiar with since I was a child, and where I felt relieved and energized when I walked. When I was a student, I went home by bicycle while catching stag beetles on a summer day and talking with friends, and the scenery of the fields spreading out from the riverbed was connected to such many memories, and it was truly a place that became my starting point, a truly "original landscape".

However, after visiting the place for the first time in a long time, I realized that I was nostalgic at the same time.

"The number of abandoned farmland is increasing..."

At that moment, I felt a sense of loneliness, and at the same time, I decided that I wanted to work in agriculture in some way.

I quit the company I was working for at the time and participated in the establishment of "Agricultural Design Co., Ltd.", which "conducts hydroponic cultivation of melons in Koshigaya City, Saitama Prefecture".

I worked on agriculture there for two years, and although it was a short period of time, I was able to experience both the joys and the rigors of farming. In addition, I learned that there are agricultural products that are discarded that cannot be understood until they actually experience agriculture. I felt that if we could make processed products that make good use of these products and ensure profitability, we would be able to support agriculture from a different angle, so we established "Jobu Roots Co., Ltd." as a company that manufactures and sells processed products using agricultural products.

What are we doing?

Some agricultural products are out of specification and cannot be shipped no matter how good the quality is. There are also fruits that have been pollinated and bore fruit without permission. All of these crops that farmers have lovingly grown are discarded. We reuse these crops to manufacture and sell processed products.

Commitment to the product

【GEN FU KEI-Shampoo-】 It is a representative product of GEN FU KEI. A gray hair care shampoo developed for the fluctuation generation. Damage repair ingredients such as hematin, meritan, and fucoidan are blended with serum-grade botanical oils. It contains melon fruit extract extracted from Koshigaya melon fruit. It is a hair-friendly product with 7 additives, such as no parabens or ultraviolet absorbers.

Who are supporting us?

It is supported by the fluctuation generation. The human body changes as we age. Your skin and hair are one of them. We will also review what we use in accordance with the changes. I would be happy if GEN FU KEI was one of the options at that time.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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