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We are a blueberry producer in Akiho Onsen, Sendai City, Miyagi Prefecture, which makes dried fruits and dried vegetables at low temperatures without using sugar and additives. We produce a wide variety of products for each farmer who provides the materials.

〜1,000

Followers

BLUE BLUEBERRY FARM

ブルーブルーベリーファーム

Vendor

合同会社アオマド

〜1,000

Followers

Small Batch

Locally Made

Social Good

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About the brand

We produce agricultural products grown without pesticides and chemical fertilizers as much as possible, or by various farmers, including local and other prefectures, who provide us with products that are out of spec or are likely to be discarded.

Drying is done at a low temperature of around 40 degrees Celsius without adding sugar or additives, so that the nutritional components are not destroyed as much as possible, and the deliciousness of fruits and vegetables is condensed into dried fruits and vegetables.

In order to be able to produce a wide variety of products in small quantities, we have a system that allows us to process, produce (dry), and package materials in-house. In addition, it is also possible to customize the package design.

More about the Brand Owner

山寺　豪

YAMADERA Go

Born in Sendai, Miyagi Prefecture. For about 30 years, he worked as a full-time salaryman in Tokyo and Sendai, but he reduced his work as a salaryman and became a blueberry farmer, and then started a dried fruit manufacturing business. I'm still going back and forth between the three jobs. While utilizing my experience as a salaryman in agriculture and dried fruit production, I am taking on the challenge of this new initiative. A family of four, including a wife and two children.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Turning minuses into pluses

For example, let's consider the negative situation of a fruit that a farmer has painstakingly grown for a year is discarded because it tastes good but is in bad shape or too large. However, if we purchase the discarded fruits and sell them for delicious processed products such as dried fruits, it will be possible to generate income for farmers and our company, and to meet the needs of people who want to eat delicious dried fruits.

We consider this to be a plus, and we would like to create a business that creates a positive from this negative as much as possible.

When you get involved in agriculture, you can see this negative situation, that is, the situation of "mottainai" in various ways.

It is the mission of BLUE BLUEBERRY FARM to continue to search for "mottainai" and turn it into a plus.

What are we doing?

The role of "connecting" the thoughts of farmers and the thoughts of eaters

Until I got involved in farming, I wasn't that interested in the taste of fruits and vegetables.

Or rather, I didn't care.

I thought the fruits were sweet, the vegetables tasted like their own vegetables, and that's it.

However, by becoming a blueberry farmer and being involved in agriculture, I learned that there is actually a big difference in taste depending on the variety, cultivation method, and method of preparation.

What I feel when making dried fruits is that the taste of the fruits and vegetables grown is condensed as it is.

Sweet fruits are sweeter, and fruits with a strong sour taste are more sour.

On the other hand, if the taste is not clear in its raw state, it will not be so characteristic even if it is dried.

Therefore, we use as little chemical fertilizers and pesticides as possible, and we try to make dried fruits and vegetables that stand out as much as possible in the taste of the agricultural products using the ingredients that we have made with time and effort.

I am hesitant to add sugar and additives to make dried fruits because I feel that it will change the taste of the produce.

In addition, we would like to use locally grown agricultural products and agricultural products made by farmers who are not locally grown and have characteristics other than local products, and we would like to produce dried fruits and vegetables and deliver them to many customers.

I believe that we can play the role of "connecting" the thoughts of farmers and the thoughts of eaters with products such as dried fruits and vegetables.

Commitment to the product

1. Use agricultural products grown without using pesticides and chemical fertilizers as much as possible

I believe that farming methods that use a lot of pesticides and chemical fertilizers are putting too much pressure on plants and the environment. In addition, it affects the taste and the body of the person who works and eats, and we believe that it has a large environmental impact on soil and water.

This farming method takes a lot of time and effort and is difficult to mass produce, so it puts a burden on farmers. Therefore, I have a desire to help such farmers, and I believe that if you dry the agricultural products that you have cultivated with time and effort, you should be able to produce delicious dried fruits and vegetables, so I have connected with many such farmers and have been growing various dried fruits and vegetables, even if it is little by little.

However, from the standpoint of a farmer, I understand that it is very difficult to produce agricultural products without using pesticides or chemical fertilizers at all. We decide what kind of materials to purchase from which farmers through trial and error on a daily basis.

2. As much as possible, use non-standard or agricultural products that would otherwise be discarded as materials.

When I became a farmer, I realized how hard farming is.

I would like to do something about the fact that the produce that has been grown for months or even a year is discarded because of its size and appearance, even though it does not change the taste.

I thought that dried fruits and vegetables were the best processing options. As a farmer, I think it is the realization of my desire to help people not to throw away the agricultural products they have made.

Who are supporting us?

For those who are particular about the deliciousness, health, and environment of agricultural products themselves

When I tried the product or the food I sampled, I said, "It's so delicious, it's completely different from the dora fruit I've eaten so far," or "It's more moist than I expected, and I can feel the fruit as it is!" When I receive feedback, I feel happy, but I am also relieved that I was able to deliver the taste of agricultural products well.

In order to respond to those who are particular about the deliciousness, health, and environment of agricultural products themselves, I would like to grow dried fruits and vegetables and convey information about farmers who grow agricultural products.

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BLUE BLUEBERRY FARM

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About the brand

More about the Brand Owner

山寺 豪

YAMADERA Go

Learn more about this brand

What are we doing?

Commitment to the product

Who are supporting us?

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山寺　豪