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"I want to make umeboshi that plum farmers can be proud of," and I started a umeboshi shop with that aspiration. The ingredients are only plums, salt, and shiso, and it is an old-fashioned, unsweetened umeboshi.

Umehikari Corporation

カブシキガイシャウメヒカリ

Vendor

株式会社うめひかり

Organic

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About the brand

We don't use any additives, just salt, salt and shiso to make old-fashioned umeboshi.

We receive nutrients from the tree until the last minute, and we use only ultra-ripe Nanko plums that ripen naturally and fall. It has a soft peel and a fruity aroma.

It is a umeboshi that won the top prize at the 2024 Premier Wakayama.

More about the Brand Owner

山本　将志郎

Yamamoto　Shoushirou

My parents are plum farmers in Wakayama who have been in business for 119 years, and I grew up eating umeboshi from a young age. As a graduate of Hokkaido University and the Faculty of Pharmaceutical Sciences, I have conducted a lot of research and arrived at a product that "really brings out the taste of plums". The company was founded in 2019 with the goal of "making umeboshi that plum farmers can be proud of." With such aspirations, the Ume Boys started a umeboshi shop. We started with light trucks across Japan and bicycles, and now we have about 200 stores handling it. In order to preserve the umeboshi culture, we are also helping to establish umeboshi factories nationwide.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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While I was in college, my brother took over my family's farm.

"After the plums are grown, all the plums have a uniform taste with a sweet seasoning solution, and to be honest, the cultivation is not rewarding."

A word from my brother was the impetus for me to pursue the path of umeboshi.

The umeboshi that we have been eating since we were children is pickled with only salt, and it has the original taste of plums and is not sweet.

I learned that such umeboshi is rarely manufactured these days.

Then I thought, "Let's make umeboshi that my brother will be satisfied with."

In 2017, I began researching umeboshi, which is a simple plum pickle called "plum, salt, and shiso," which brings out the taste of plums, and studied the deliciousness of plums by comparing the ratios, types, and ripening periods of the ingredients by changing them little by little.

With the cooperation of my brother and other plum farmers,

The pickled plums that make you think, "This umeboshi is delicious" are completed.

It was launched in June 2018.

What are we doing?

"Connecting Japan's plum trees that have lasted for 1,000 years to the next 1,000 years."

Under the mission of "Umeboshi", we make old-fashioned umeboshi without additives made only with salt and shiso.

cultivation

We are working to create a sense of fulfillment in the cultivation of plum farmers and pass it on to the next generation.

Farmers in their 20s and 30s have begun to gather in Wakayama to read and work not only on the cultivation of plums, but also on the revitalization of abandoned farmland.

We will continue to expand our activities, create 100 people involved in plum growing, and inherit Japan's plums.

manufacture

The only ingredients are plums, salt, and shiso.

We are particular about additive-free and make really delicious umeboshi with the taste of plums.

At the 2024 Premier Wakayama, he won the top prize.

sale

He has more than 100,000 followers on social networking sites such as Youtube, Instagram, and X.

We convey the charm of pickled plums and plum vinegar, and many people purchase them.

It is handled by about 200 stores nationwide, including local liquor stores, greengrocers, and rice stores.

Commitment to the product

[Additive-free umeboshi]

The only ingredients are Nanko plum, sun-dried salt, and shiso.

It is an old-fashioned, unsweetened pickled plum.

We receive nutrients from the tree until the very last minute, and we make umeboshi only with ripe Nanko plums that have ripened naturally and fallen.

Ripe plums, which are not available outside the production area because they do not last long, have a soft skin and a mellow aroma like peaches.

After pickling, it is aged for more than half a year to enhance the deliciousness of umeboshi.

Three-year-old umeboshi is slowly aged in barrels for three years.

It goes well with rice, fish, and meat dishes.

[Additive-free seasoning plum vinegar! ] We sell 40,000 copies a year! 】

The ingredients are only Nanko plums, sun-dried salt, and shiso, and it is an additive-free extract that contains the nutrition of plums as it is!

It is rich in citric acid, minerals, and vitamins, and has fatigue recovery, skin-beautifying effect, immunity improvement, intestinal regulation, etc.

The best thing is "plum vinegar fried chicken" The effect of citric acid makes it juicy!

It can also be used as a base for other fish dishes, drinks, and rice!

It can be used in a variety of dishes!

It has been covered a lot by the media, and in 2024, about 10 programs were broadcast on national TV!

Currently, Plum Boys' Youtube, Instagram, and X have a total of more than 100,000 followers!

Therefore, we are working on disseminating recipes, how to use plum vinegar, and disseminating information from stores that handle it.

Who are supporting us?

・ Those who like sour umeboshi

・ Those who have a strong commitment to cooking

・ Those who are highly health conscious

・ Those who are particular about additive-free

・Students and working adults who exercise

etc.

Since it is additive-free, it is safe for children to eat.

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About the brand

More about the Brand Owner

山本 将志郎

Yamamoto Shoushirou

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Looking for products like Umehikari Corporation? Here are some more brands we recommend.

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山本　将志郎

Yamamoto　Shoushirou