▼ NEUEGRAY / Founded in the Meiji era, a long-established paper trading company proposes a new and gentle life with paper
Neue Grey means "new gray". With the "color" of bluish cool gray as its identity, we are proposing a value that is easy on the eyes and born from a presence that takes a step back to the entire lifestyle.
Unobtrusive grays, which are not as strong as white or black, do not become unnecessary noise, but highlight what you like, feel comfortable with, and cherish, and can be warm or cool depending on how you use light, and blend in with various spaces, fashions, and scenes, regardless of the color or material you choose to combine.
Of course, we are particular not only about the design, but also about the usability as a paper company.
The plain A5 size (hardcover) notebook uses highly written paper that is difficult to slip through, and is stress-free to write on. The plain type memo pad, which can be used freely, uses fine perforations and can be cut out neatly one by one.
It is popular with men in their 20s and 30s, but it is also popular with women who prefer a minimalist lifestyle.