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NEUEGRAY

NEUEGRAY

Vendor
吉川紙商事株式会社
With the "color" of "new gray" as our identity, we will expand the value created from a presence that is easy on the eyes and takes a step back to expand to all lifestyles.

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T6010001059979

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About the brand

With the "color" of "new gray" as our identity, we will expand the value created from a presence that is easy on the eyes and takes a step back to expand to all lifestyles.
1
A discreet gray that is not as strong as white or black will not be unnecessary noise and will highlight what you like, feel comfortable with, and value.
2
In today's world, there is an incredible amount of information flying around. Neue Grey realizes a noiseless product by stripping down the information of "color" to the utmost limit.

More about the Brand Owner

吉川紙商事㈱

YOSHIKAWA PAPER CO.,LTD

Since our founding in Meiji 42, we have loved paper and lived with paper since our founding as a trading company specializing in paper that connects people and paper and people with each other, based on the concept of "people meet and people meet with paper."
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Modern people feel fatigue in their eyes and brains due to the penetration of IT into their lives.
The white paper that is usually used reflects the light of LEDs and fluorescent lamps, which puts too much strain on the eyes.
Therefore, I made a gray paper that is neither white nor black, with all the excess colors suppressed.

What are we doing?

We have achieved a simple color that has been stripped of all unnecessary noise information.
When placed side by side with a white one, its pale gray color stands out.
Also, when placed side by side with colored objects or dark gray, it is a pale color that looks like white.

Commitment to the product

Even if you write with the ink of a fountain pen or glass pen, it is difficult to slip through, and the feeling of turning is supple.
Even if you write for a long time, gray that is easy on the eyes relieves fatigue.
To make the things you really want to cherish stand out more, choose the Neue Grey.

Who are supporting us?

It has been well received by men in their 20s ~ 30s, but it has also been supported by women who live a neat life.
Warm and cool, NEUEGRAY blends into a variety of spaces, fashions, and scenes, regardless of the color or material you use.
A discreet gray that is not as strong as white or black will not be unnecessary noise and will highlight what you like, feel comfortable with, and value. Enjoy new value in Neue Gray products and spaces that are noiseless and neutral.

Brand review for NEUEGRAY

Reviews, word-of-mouth, and impressions from buyers who purchase this brand
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Posted on
8/30/25
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製品が気に入っています。ご対応も丁寧です。
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NEUEGRAY
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