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LOVST TOKYO

LOVST TOKYO

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ラヴィストトーキョー株式会社
A lifestyle brand that develops plant-based leather items made from upcycled fruits and vegetables.

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About the brand

A lifestyle brand that develops plant-based leather items made from upcycled fruits and vegetables.
1
The material is Italian apple leather "Apple Skin" derived from discarded apples.
2
We are particular about design and functionality, and we develop items that can be used for a long time without getting bored.
3
Eco-friendly packaging materials. For each item, a "carbon footprint" is clearly stated, which is a guideline for CO2 emissions.

More about the Brand Owner

唐沢海斗

Kaito Karasawa

Born in 1991 in Tochigi Prefecture. After graduating from a state university in the United States, he worked for a major staffing agency. In 2018, he started his own business as Japan's first vegan fashion online store business. In 2021, we developed the leather brand "LOVST TOKYO" using plant-derived leather. The company is expanding the scope of its activities under the slogan of "disseminating a culture from Tokyo that respects diversity (LO+ve) with love (LO+ve) and diversity (Vegan/Variety) first and foremost (1ST)"
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Representative Karasawa himself initially had a negative negative about "veganism" and started the brand fashion business with the aim of understanding diverse values and motivation for sustainable lifestyles through familiar fashion. In addition, we aim to solve environmental problems caused by the livestock industry by developing products using plant-derived vegan leather such as "apple leather" that is friendly to animals and the environment.
　
　

What are we doing?

Worldview: It is a brand that strives to convey not only fashion but also the intention of "why do we deliver products using apple leather?" in an easy-to-understand content.
　
Design: The brand offers a symbolic design that is reminiscent of apples, as well as a rounded silhouette and stitching.
　

Commitment to the product

[About Apple Leather]
The raw material of "apple skin (apple leather)" used as a material for the product contains about 20%~30% bio-ingredients derived from apples that are upcycled from the squeezed dregs of discarded apple juice. This is due to the reduction of the percentage of petroleum resin in vegan leather, which is normally made from 100% petroleum, so it is possible to reduce carbon dioxide emissions during the production and disposal of the material. In addition, compared to animal leather, it emits about 7 times less CO2.

Who are supporting us?

There are many female customers in their late 20s to 40s who are interested in ethical sustainability, and we often hear them say, "I was looking for a sustainable item with a high design!"
On the other hand, we are also developing unisex items that can be used regardless of age or gender.
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LOVST TOKYO
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