The Color for Me was held at Ginza LOFT in the fall of this year. The pop-up store, which featured 42 brands specializing in sustainability, featured more than 290 items from upcycled bags to kitchen goods, bath goods, lifestyle goods, and more.
Many people purchased it, and the sales were particularly high. The nine brands are ORGANIC LIVING, BAN INOUE, Bright-T, TETTESTORE RECORDBAG, THE SUPERMARKET TOKYO, PORTRUNKS, HAPPY∞ HAPPY, LEATHERECTION, and Asthree.
Products such as bamboo toothbrushes, pencil cases, eco-brushes, bath salts, and drink bottles gained popularity.
There are many other attractive brands that are committed to sustainability, and their colorful items catch the eye of consumers.
Manufacturing is carried out with the aim of "a society that does not use too many resources and does not destroy the earth, but sustains a rich environment." The fact that you can contribute to the good of the earth by purchasing is now one of the attractions of products.
Yet, when you pick it up, it is happy and easy to use, and it is easy to incorporate it into various scenes of your lifestyle, so we will introduce you to such a remarkable item! Be sure to try it at your store!