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Strawlific

Strawlific

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YNI JAPAN LLC
Strawlific is a brand that spreads the 100% biodegradable straw "Sezy" to the world.

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About the brand

Strawlific is a brand that spreads the 100% biodegradable straw "Sezy" to the world.
1
YNI JAPAN, which develops Strawlific, will launch YNI Vietnam in South Vietnam in April 2019. In October 2020, YNI JAPAN was established.
2
The company aims to become a world leader in the production and sale of organic straws.
3
Currently, Sezy is wholesaled to five continents, and it is also sold in large commercial supermarkets, especially in Europe, where the law on single-use plastics has changed.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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A plant that is small but has the potential to be a giant
Strawlific's creative director, Corey Turpin, and David Simon met in 2010 in Kathmandu, the capital of Nepal.
　
Nine years later, when many ecosystems were being destroyed by the excessive consumer society in pursuit of convenience, and the problem of single-use plastics began to become serious, David met Sezy in Vietnam. Fascinated by Sezy, David immediately decided to start a manufacturing company, and when Corey asked him if he would like to work with him, he went there and was struck by the possibilities.
　
The deciding factor was the tremendous consumption of straws (about 2 billion straws every day in the world!). ）。
　
By expanding awareness of global social issues and raising our voices for a review of laws on the issue of plastics, we hope to create a society that is good for the earth and society, and at the same time makes us feel good.
　
　
Strawlific is a coined word that is a combination of "straw" and "prolific". Prolific means prolific and prolific.
　
The first plant that the two meet, the shining protagonist Sezy. It grows quickly, grows strongly, spreads around the world as many straws, and is very active. Such a wish is put into it.

What are we doing?

Circulating nature and society with Sezy
South Vietnam is a beautiful country with all the elements of the environment necessary for the growth of segies.
　
Sezy leaves a part of it at the time of harvest, and the strongest and strongest of them is transplanted with the roots and circulated. Doing so will not only secure raw materials and employment, but also lead to the preservation of ecosystems. In addition, protecting the segee fields will lead to the protection of valuable animals and their habitats, including the endangered Crowned Crane, which will create employment and prevent depopulation. In addition, it has a very small ecological footprint compared to other alternatives, which is revolutionary in the industry.
　
Until plastic and steel straws reach human hands, a large amount of resources and energy are used in the mining and manufacturing processes of raw materials. Even with PLA resin, it costs a huge amount of money to manage a special environment with large compost required to decompose properly. Sezy, on the other hand, is circular and renewable. It takes almost no effort to grow compared to vegetables that you usually eat.

Commitment to the product

The great thing about Sezy is that, unlike paper straws, it is not "soggy". Rather, it gets stronger and stronger as you use it. After absorbing water for a while, the plant's natural elasticity comes out, it comes alive, and even if it is bent, it will return to its original state. (There are individual differences, so it may crack.) ）

Who are supporting us?

SESY is for everyone who loves the sea and nature, but the main users are currently HORECA businesses (hotels, restaurants, cafes) who are conscious of the environment. After that, there is a bar with a lot of cocktails.
　
Many wholesalers deal in ethical and organic products. However, as more and more people experience the excellent functionality of glass straws, they are becoming alongside other general products.
　
Strawlific currently distributes Sezy to five continents, especially to large supermarkets in Europe, where the law on single-use plastics has changed.
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