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A cosmetics and apparel brand that protects nature materials with low environmental impact, such as endangered domestic silk, and integrates everything from agriculture to product development.

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株式会社NEXT NEW WORLD

A cosmetics and apparel brand that protects nature materials with low environmental impact, such as endangered domestic silk, and integrates everything from agriculture to product development.

〜1,000

Followers

All products

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About the brand

A cosmetics and apparel brand that protects nature materials with low environmental impact, such as endangered domestic silk, and integrates everything from agriculture to product development.

A silk SDGs soap brand born from "NEXT NEW WORLD", which aims to realize a sustainable society through nature materials.

Our mission is to update old systems and weave assets for the future through research and development of products and raw materials.

The "Super Silk SDGs Soap" pre-sold at Makuake received 1,716 units and more than 5 million yen in support purchases, making it the first in history in terms of support purchase amount for bar soap.

More about the Brand Owner

髙嶋耕太郎

KOTARO TAKASHIMA

Joined Amazon Japan in 2010. In 2014, he became the general manager of the men's apparel division. From the following year, he served as the head of the Sales Consulting Department. He left the company in 2016 and joined TOKYOBASE. After serving as the General Manager of the Product and EC Department, he was appointed Director and General Manager of the Business Division in about six months. He left the company in May 2021 and launched "NEXT NEW WORLD" in June.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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The Extinction Crisis of Domestic Silk

"Domestic silk" is on the verge of extinction. The number of sericulture farms in Japan decreased from 57,230 in 1989 to 228 in 2020, and according to an announcement by the Minister of Agriculture, Forestry and Fisheries in the third year of Reiwa, 95% of sericulture farms have disappeared in 30 years.

On the other hand, global silk production has more than doubled in 30 years, and demand continues to grow as a nature material with low environmental impact.

Domestic silk has the problem of "high price" compared to imported silk. That is why we will take on the challenge of luxurying domestic silk and expanding sales channels around the world. Focusing on Southeast Asia, where the population is expected to increase in the future and the total number of wealthy people is expected to increase, we will disseminate Japan silk to the world.

What are we doing?

Sustainable SDGs Silk Soap

First of all, in order to let people know about the situation of domestic silk, which is on the verge of extinction, we made and pre-sold silk soap that can be used by anyone, from children to adults, at Makuake, a "support purchase service for new things and experiences." We used "cocoon fluff," which is discarded during cocoon production and is not normally used for yarn or cosmetics, and extracted cecilin from "cocoon fluff," which plays the role of the placenta when silkworms grow cocoons, and used it for soap. In addition, we use SDGs-compliant and environmentally friendly materials for all packaging materials, such as wrapping paper and boxes, and are actively working to reduce carbon dioxide emissions based on the principles of the SDGs. In 2022, we moved to Singapore to protect Japan's silk industry, which is likely to become extinct. We are aiming to expand our sales channels in order to spread Japan silk to Southeast Asia, where the population, market, and wealthy class are said to be increasing explosively in the future.

Commitment to the product

Realizing a lineup of 5 types of natural ingredients and fluffy foam

Five types of "Soooo Silk Fluffy Soap" made with a focus on fragrance and natural ingredients. The natural color "Floral" has a rich floral scent that is a little sweet. The denim-like color "Journey" contains the traditional Japan plant "indigo" and the scent of oriental herbs heals every time you use it.

"Bergamot", which has an eye-catching purple color, is a 100% natural color that contains "mulberry", a fruit that can be found on mulberry trees. The carrot-colored "lavender" contains "turmeric". "Savon" is a refreshing soapy scent that contains "persimmon shibu", which has been used as a dye and natural antibacterial ingredient since ancient times.

The image that soap with natural ingredients does not lather easily has been blended with four oils: coconut oil, palm oil, MCT oil, and olive oil, to achieve the ideal "fluffy foam".

(1) Rich blend of silk-derived protein "hydrolyzed sericin" extracted from in-house sericulture

(2) Lineup of 5 types using more than 98% natural ingredients with a focus on fragrance and natural ingredients

(3) Contains 4 kinds of natural oils. Fluffy lather for comfort and moisturizing

(4) Adopts the "cold process manufacturing method" in which the ingredients are aged for 4 weeks at room temperature, which is difficult to destroy the goodness of the ingredients.

(5) All packaging materials such as wrapping paper and boxes are made of SDGs-compliant and environmentally friendly materials.

Who are supporting us?

Men and women, from adults to children, are picked up by those who are interested in plastic-free, organic, and sustainable.

About two months after it was released, it was available at "Beauty Apothecary on the 2nd basement floor of the Isetan Shinjuku Main Building" and "Beauty &Youth United Arrows".

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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More about the Brand Owner

髙嶋 耕太郎

KOTARO TAKASHIMA

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髙嶋耕太郎