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HAPPY∞HAPPY
Pitiable! Fair trade select shop. We will be the sales transfer destination of the Philippine international cooperation NGO LOOB Fair Trade business.
1
[Garbage is a pop treasure! ] Discarded juice packs are collected from garbage disposal sites, upcycled, and finished into cute bags.
2
[Livelihood support through partnerships! ] The producer is a former waste recycler. We have partnerships with the Philippine International Cooperation NGO LOOB and producers' organizations.
3
[Pop and cute! ] Of course, the story is important. But more than that, we deal with products that you will fall in love with at first sight. Love at first sight will surely be cherished for a long time.
Brand Owner
More about the Brand Owner
吉永 幸子
SACHIKO YOSHINAGA
Born in Tokyo in 1989. Majored in International Cooperation at Oberlin University. During his university days, he studied abroad in the Philippines and interned at the NGO LOOB. After returning to Japan, he continued to participate in activities as a volunteer. After working in the sales of imported foods, in 2016 he became a director of the NPO LOOB JAPAN and a manager in charge of fair trade (currently a domestic manager). He also opened a "cute fair trade select shop" "HAPPY ∞ HAPPY*". Currently, as an ethical concierge (lecturer), he spreads "the way of international cooperation that I can do" through workshops and lectures.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
・Partner NGOs started as livelihood support
The production of products made from upcycled discarded juice packs began in 2001.
One of the activities of LOOB, a local NGO with which we have a partnership, is the Karafunan district of Iloilo City, Panay Island, Philippines. In this area, there is a so-called "garbage mountain" (now a sanitary landfill).
In the Philippines, sorting has not yet taken root as a custom among citizens, and various garbage generated by Iloilo citizens gathers at this treatment plant. There are people called "waste cyclers" who go into the garbage disposal plant, collect valuable materials that are used as resources, and earn money.
She/their job is essential, but it is not a government-sanctioned job. In addition, it is a very dangerous and unstable job to go near garbage collection trucks and pick up valuable items.
These waste cyclists themselves stood up and started this "garbage is a pop treasure" project to create a new job.
Although they could sew but were not good at "selling", the producers' union UCLA and NGO LOOB formed a partnership to help with sales.
・Encounters with the mothers of producers
In 2011, Yoshinaga, the owner of HAPPY∞HAPPY, interned at the NGO LOOB when he was a university student and met the mothers of producers.
I still can't forget the shock of my first visit to the "garbage mountain" even after more than 10 years. The smell, the crows in the garbage heaps, and the many people who live there. Many of the producers of the juice pack project are "mothers," and I was fascinated by the resilience and beauty of the mothers who live in the area.
With the desire to let the mothers of producers and LOOBs know, we are currently in charge of selling project products through HAPPY∞HAPPY.
What are we doing?
・Protecting the environment from waste reduction
In the Philippines, unlike in Japan, garbage is not incinerated, but "landfilled". Therefore, in the Philippines, there are three types of products: (1) biodegradable, (2) non-biodegradable, and (3) recyclable. However, sorting has not yet taken root as a custom, and various types of garbage are landfilled together, resulting in soil contamination and river pollution.
We are working to reduce waste by collecting and upcycling discarded juice packs and reborn them into new products.
・Livelihood support (regular and continuous orders to producers)
HAPPY∞HAPPY has a three-way agreement with the NGO LOOB and the producers' union UCLA (the organization to which the mothers belong).
Once every three months, through NGO LOOB, we place orders to producers that exceed the order line stipulated in the agreement, which leads to "regular and continuous income" for producers.
In addition, earning a stable income leads to a "self-esteem" that allows the mothers of producers to take pride in their work more than the income aspect.
~Nanay Rita's Words~
In the past, I couldn't be proud of my work.
But now I'm bragging to my friends and family that people in Japan are buying what I've made.
Nanay Rita, one of the producers' mothers, told us.
・Global Environmental Education ~Toward a World Without Plastic Pollution~
Currently, in Japan, in addition to selling to individual customers, there are more and more opportunities to sell on consignment at school festivals and other events by educational corporations and university student groups.
Yoshinaga, who is also an ethical concierge, provides "Ethical &Fair Trade Courses" to students as training before selling.
The garbage problem is not only a problem in the Philippines, but also a global issue. We are also working on environmental education for the younger generation who live in Japan and will lead the future.
Commitment to the product
・The No. 1 most popular bag is an eco-bag!
Among the juice pack products, the most popular product is the "Eco Bag".
It is a large-capacity eco-bag that can be hung on the shoulder and above all, can hold various things.
In addition to using it as a bag, a popular use is as a storage bag for stockpiles.
It is convenient because it can store 2 liter PET bottled drinks! We have received voices.
・ Colorful pop pattern
The material is a pack of juice that Filipinos drink at events.
Since it is a material that originally contained juice, it is surprisingly sturdy!
And above all, it features a colorful pop pattern that is not often seen in Japan.
Grapes, apples, mangoes, chocolates, guavano, strawberries, and many other patterns are fun to find your favorite.
* If you purchase wholesale through goooods, the pattern will be left to the staff. Please ♪ look forward to seeing what kind of pattern you will receive
Who are supporting us?
・ Targeting people of all ages
We have a wide range of support, mainly high school ~ university students, as well as people in their teens ~ 60s. People in their teens ~ early 20s often buy it for their own use, and after their 30s, it is often chosen as a gift for their children, grandchildren, and friends.
・Expansion of sales at school corporations
In addition to being sold at select shops and coffee shops, there have recently been an increasing number of opportunities for school corporations (high schools and universities) to sell them at cultural festivals as part of global education. We are very happy that young people, who will lead the future, are deepening their interest in upcycling and environmental issues through our shop.
All products
There are no products available for display
Products
All products
There are no products available for display
HAPPY∞HAPPY
Pitiable! Fair trade select shop. We will be the sales transfer destination of the Philippine international cooperation NGO LOOB Fair Trade business.
1
[Garbage is a pop treasure! ] Discarded juice packs are collected from garbage disposal sites, upcycled, and finished into cute bags.
2
[Livelihood support through partnerships! ] The producer is a former waste recycler. We have partnerships with the Philippine International Cooperation NGO LOOB and producers' organizations.
3
[Pop and cute! ] Of course, the story is important. But more than that, we deal with products that you will fall in love with at first sight. Love at first sight will surely be cherished for a long time.
Brand Owner
More about the Brand Owner
吉永 幸子
SACHIKO YOSHINAGA
Born in Tokyo in 1989. Majored in International Cooperation at Oberlin University. During his university days, he studied abroad in the Philippines and interned at the NGO LOOB. After returning to Japan, he continued to participate in activities as a volunteer. After working in the sales of imported foods, in 2016 he became a director of the NPO LOOB JAPAN and a manager in charge of fair trade (currently a domestic manager). He also opened a "cute fair trade select shop" "HAPPY ∞ HAPPY*". Currently, as an ethical concierge (lecturer), he spreads "the way of international cooperation that I can do" through workshops and lectures.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
・Partner NGOs started as livelihood support
The production of products made from upcycled discarded juice packs began in 2001.
One of the activities of LOOB, a local NGO with which we have a partnership, is the Karafunan district of Iloilo City, Panay Island, Philippines. In this area, there is a so-called "garbage mountain" (now a sanitary landfill).
In the Philippines, sorting has not yet taken root as a custom among citizens, and various garbage generated by Iloilo citizens gathers at this treatment plant. There are people called "waste cyclers" who go into the garbage disposal plant, collect valuable materials that are used as resources, and earn money.
She/their job is essential, but it is not a government-sanctioned job. In addition, it is a very dangerous and unstable job to go near garbage collection trucks and pick up valuable items.
These waste cyclists themselves stood up and started this "garbage is a pop treasure" project to create a new job.
Although they could sew but were not good at "selling", the producers' union UCLA and NGO LOOB formed a partnership to help with sales.
・Encounters with the mothers of producers
In 2011, Yoshinaga, the owner of HAPPY∞HAPPY, interned at the NGO LOOB when he was a university student and met the mothers of producers.
I still can't forget the shock of my first visit to the "garbage mountain" even after more than 10 years. The smell, the crows in the garbage heaps, and the many people who live there. Many of the producers of the juice pack project are "mothers," and I was fascinated by the resilience and beauty of the mothers who live in the area.
With the desire to let the mothers of producers and LOOBs know, we are currently in charge of selling project products through HAPPY∞HAPPY.
What are we doing?
・Protecting the environment from waste reduction
In the Philippines, unlike in Japan, garbage is not incinerated, but "landfilled". Therefore, in the Philippines, there are three types of products: (1) biodegradable, (2) non-biodegradable, and (3) recyclable. However, sorting has not yet taken root as a custom, and various types of garbage are landfilled together, resulting in soil contamination and river pollution.
We are working to reduce waste by collecting and upcycling discarded juice packs and reborn them into new products.
・Livelihood support (regular and continuous orders to producers)
HAPPY∞HAPPY has a three-way agreement with the NGO LOOB and the producers' union UCLA (the organization to which the mothers belong).
Once every three months, through NGO LOOB, we place orders to producers that exceed the order line stipulated in the agreement, which leads to "regular and continuous income" for producers.
In addition, earning a stable income leads to a "self-esteem" that allows the mothers of producers to take pride in their work more than the income aspect.
~Nanay Rita's Words~
In the past, I couldn't be proud of my work.
But now I'm bragging to my friends and family that people in Japan are buying what I've made.
Nanay Rita, one of the producers' mothers, told us.
・Global Environmental Education ~Toward a World Without Plastic Pollution~
Currently, in Japan, in addition to selling to individual customers, there are more and more opportunities to sell on consignment at school festivals and other events by educational corporations and university student groups.
Yoshinaga, who is also an ethical concierge, provides "Ethical &Fair Trade Courses" to students as training before selling.
The garbage problem is not only a problem in the Philippines, but also a global issue. We are also working on environmental education for the younger generation who live in Japan and will lead the future.
Commitment to the product
・The No. 1 most popular bag is an eco-bag!
Among the juice pack products, the most popular product is the "Eco Bag".
It is a large-capacity eco-bag that can be hung on the shoulder and above all, can hold various things.
In addition to using it as a bag, a popular use is as a storage bag for stockpiles.
It is convenient because it can store 2 liter PET bottled drinks! We have received voices.
・ Colorful pop pattern
The material is a pack of juice that Filipinos drink at events.
Since it is a material that originally contained juice, it is surprisingly sturdy!
And above all, it features a colorful pop pattern that is not often seen in Japan.
Grapes, apples, mangoes, chocolates, guavano, strawberries, and many other patterns are fun to find your favorite.
* If you purchase wholesale through goooods, the pattern will be left to the staff. Please ♪ look forward to seeing what kind of pattern you will receive
Who are supporting us?
・ Targeting people of all ages
We have a wide range of support, mainly high school ~ university students, as well as people in their teens ~ 60s. People in their teens ~ early 20s often buy it for their own use, and after their 30s, it is often chosen as a gift for their children, grandchildren, and friends.
・Expansion of sales at school corporations
In addition to being sold at select shops and coffee shops, there have recently been an increasing number of opportunities for school corporations (high schools and universities) to sell them at cultural festivals as part of global education. We are very happy that young people, who will lead the future, are deepening their interest in upcycling and environmental issues through our shop.
All products
There are no products available for display
Products
All products
There are no products available for display
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Pay for purchases by invoice. Payment via credit card is also accepted.
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