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Holytech Nagaruru

Holytech Nagaruru

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HolyTech
Born from the sensibilities of an active agricultural college student, this toothbrush is made of sustainable materials that are both "fashionable" and "functional".

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About the brand

Born from the sensibilities of an active agricultural college student, this toothbrush is made of sustainable materials that are both "fashionable" and "functional".
1
Nagaruru was born from Holy Tech, which operates a sustainable community within Tokyo University of Agriculture with students and faculty members of the University of Agriculture who are interested in sustainability and SDGs
2
There are about 20 members of the Sustainable Community, and events are held regularly. We believe that it is important to create a place for output with the aim of realizing a sustainable society.
3
Nagaruru was born to solve the two social issues of "deplasticization" and "neglected bamboo forests", and develops and sells toothbrushes made of sustainable materials (bamboo).

More about the Brand Owner

林 健斗

KENTO HAYASHI

Born in Shizuoka Prefecture. Graduated from the Department of Biological Sciences, Faculty of Life Sciences, Tokyo University of Agriculture. Since 2020, he has been engaged in web consulting work at a marketing company. Feeling the challenge of the asymmetry of information in the world, he started a business in the field of web marketing. The company has expanded its business scope to include new graduate recruitment events, food and beverage, and landscaping. Nagaruru's project uses crowdfunding to raise funds for product improvements, and is actively marketing through social media.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Creating sustainable trends
In modern times, there is an abundance of cheap and somewhat highly functional "things".
　
As a result, consumption and production activities that have a negative impact on the environment are being carried out.
　
If we are to think about our children's generation, we must do something to correct this situation.
　
Therefore, we would like to make use of our young sensibilities to create a trend that says, "Stylish and meaningful consumption is wonderful."
　
　
In addition, there are many "things" in the world that have a negative impact on the environment. As one of the options for consumers, we would like to reduce (or distribute) environmentally bad products from this world by providing products that are stylish, environmentally friendly, and fully functional.
　
At the same time, we would like to reduce (or disseminate) the tendency for environmentally friendly activities to be ridiculed as "conscious systems."

What are we doing?

"Fashionable", "Functional", "Ethical"
Nagaruru's bamboo toothbrush is not only earth-friendly, but also tooth-friendly.
　
Since it uses a natural material called bamboo, it is perfect for a natural lifestyle. In addition, it is a completely biodegradable material and does not use adhesives or chemicals, so it is safe and secure for the human body. It is truly an ethical product.
　
We believe that there is no need to force ourselves to change our behavior in terms of sustainable consumption activities.
　
After all, isn't there something scary about suddenly changing your behavior?
　
Instead, "use fashionable products" and "use products with excellent functionality." As a result, we believe that it is ideal to consume sustainably.
　
We have created products so that customers can say, "It's fashionable to put Nagaruru products in your room," or "Nagaruru's bamboo toothbrush is so functional that it's fun to brush your teeth every day."

Commitment to the product

"Elimination of plastics" x "Passed the problem of neglected bamboo forests"
　
While solving these two social issues, we have adopted an easy-to-polish handle supervised by a dentist to create a stylish design.
　
The compact head makes it easy for women and children to polish, and it has a small turn. The brush contains bamboo charcoal, so it also has a whitening effect. The hardness of the hair is "normal".

Who are supporting us?

It is sold at more than 30 stores, including the Yokohama Sakuragicho Washington Hotel, general stores, dental clinics, and beauty salons all over Japan.
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