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Make eco-living more fun and easy! An eco-friendly brand that is affordable, easy to use, and designed, making you want to keep using it

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WannaBee

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株式会社PicTokyo

Make eco-living more fun and easy! An eco-friendly brand that is affordable, easy to use, and designed, making you want to keep using it

2,769

Followers

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About the brand

Make eco-living more fun and easy! An eco-friendly brand that is affordable, easy to use, and designed, making you want to keep using it

An eco-brand launched with the desire to create an opportunity to pay attention to environmental issues and to make improvements in a fun way from a familiar place.

The theme is "Eco-friendly because we use it every day." We have a lineup of items that are used repeatedly every day, such as beeswax wraps, vegan wraps, bamboo toothbrushes, and beeswax soap.

The most important thing is to continue eco-action. In order to keep you entertained, we are particular about affordability, ease of use, and fun design.

More about the Brand Owner

山田　祥司

SHOJI YAMADA

Born in 1986 in Los Angeles, California, USA. After graduating from California State University of Fullerton in 2010, he moved to Japan. In March 2016, while working for a foreign securities company, he established PicTokyo Co., Ltd., which handles the photo booth business. Became independent in October 2019. After seeing the news that the environment had temporarily improved due to the global lockdown of the Corona disaster, we wanted to raise the environmental awareness of each and every one of us, so we launched WannaBee in October 2020. Currently, he is active in two axes: the photo booth business and the eco-business.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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I want to raise the environmental awareness of individuals.

One day, when I was spending more time at home due to the Corona disaster, I learned from overseas news that the environment had temporarily improved, such as a sharp decrease in carbon dioxide (CO2) emissions due to global lockdowns and an improvement in the quality of water in tourist spots. I was keenly aware of how much our daily lives had placed a heavy burden on the environment, and I felt that each and every one of us should be more aware of environmental issues. Looking back on myself, when I lived in Los Angeles, I often participated in eco-events such as beach cleanups, but before I knew it, I forgot to pay attention to the environment. Japan has a low level of environmental awareness among developed countries. We have heard about the SDGs and sustainability, but it is mainly companies that take action, and it cannot be said that individuals are fully aware of it. The introduction of a charge for plastic shopping bags in July 2020 was one of the opportunities for individuals to pay attention, but there is still room for improvement. I want to raise the environmental awareness of each and every one of us, and I want to create an opportunity to raise awareness. To that end, we believe that it is important to practice eco-friendliness on a daily basis, so we decided to launch an eco-brand that disseminates eco-friendly items that can be used every day. The very first thing I made was a beeswax wrap that my mother used in the United States. Beeswax wrap is a plastic wrap that can be used repeatedly by applying a coating of beeswax to the cloth and washing it. We thought that changing the plastic wrap you use every day from disposable plastic to beeswax wrap will lead to a reduction in plastic waste, and you will be able to be eco-conscious while enjoying various arrangements. The brand name WannaBee is a combination of "I want to be", which means "I want to be", and "bee", which means "bee" that makes beeswax.

What are we doing?

We develop eco-friendly items that are fun and make you want to continue using them.

The theme of WannaBee is "Eco-friendly because we use it every day." We want you to have contact with eco-friendliness on a daily basis, so we have a lineup of items that you use every day. Currently, we are dealing with eco-wrap (beeswax and vegan), bamboo toothbrushes, beeswax soap, multi-balm, and straw straws. WannaBee's focus is on affordability, ease of use, and fun design. In general, eco-items have an image of being expensive, difficult to use, and plain. I call it the "triple whammy of eco-friendliness," but we can't go on with this. WannaBee overcomes this triple whammy and creates items that make you want to keep using them. For example, a bamboo toothbrush has a cute design, but at 275 yen per toothbrush (* tax included in the case of a set of 4 toothbrushes), it is not much different from a plastic toothbrush. Eco wraps are also affordable at 2,200 yen (tax included) for a set of three. Eco Wrap is a factory in China run by a childhood friend, and bamboo toothbrushes and straw straws are specially rented lots at a factory that he met through his connections, so that high quality and reasonable prices are realized. All of them manufacture high-quality eco-items for the United States, and are safe and ethical factories that have obtained various certifications such as ECOCERT, FSC, FDA, etc.

*ECOCERT: World-class organic certification

*FSC: International Forest Certification System. Certify products from forests that have been properly managed with respect for the environment and local communities

* FDA: Safety standards by the U.S. Food and Drug AdministrationBeeswax soap and multi-balm are produced at cosmetics factories in Japan. The use of paper packaging and aluminum containers, respectively, leads to a reduction in plastic waste.

Commitment to the product

[Eco Wrap (Beeswax Wrap / Vegan Wrap)]

Wrap that returns to 100% biodegradable soil. There are beeswax wraps that use beeswax from beehives and vegan wraps that use plant-derived wax (candelilla wax). The fabric is made of GOTS certified organic textiles. It can be used for about one year, and it will be revived as if it were new by maintaining it with a special bar. Vegan wraps are safe to use not only for vegans, but also for families with babies under 1 year old, where honey is contraindicated.

* GOTS certification: The global standard for organic textiles. In addition to the fact that the raw fibers are organic, we have proven that the entire process from harvest to distribution is environmentally and socially friendly.

▲ The "bee" in the corner is a beeswax wrap mark. Vegan wrap is marked by "leaves".

【Bamboo toothbrush】

A colorful brush dyed with plant-derived dyes and a bamboo toothbrush with a cute engraving on the handle. 1 year and 12 months are engraved in English on the pattern, which can be managed by checking the month of first use. We use "Mousouchiku" cut down from neglected bamboo forests, which has become a social problem in China, and is scheduled to be disposed of. FSC certified.

▲ The set of 4 brushes are all different colors. It can also be used by the family.

[Beeswax soap]

Handmade, produced by a cold process, additive-free soap containing beeswax and honey. The cold process method is a method of aging using the reaction heat generated from the material without heating, and it is possible to trap high-quality ingredients in soap without destroying them by heat. It is domestically produced and 100% domestically produced materials.

In addition to the items introduced here, we have a lineup of multi-balms containing almond oil and beeswax, and wheat straw straws made by drying the stems taken during wheat harvesting.

Who are supporting us?

Most of them are women in their 30s ~ 50s. In particular, it is supported by people who live in areas close to nature, such as Hokkaido, Okinawa, and Kyushu, but recently the number of people in urban areas is increasing. It is supported by a wide range of people who are interested in eco-friendliness, from those who want to start some kind of eco-action to those who have a high level of eco-awareness. It has also been supported by families who are raising children, and some have said that it is used as a communication tool to discuss the "environment" with their children. Many people buy it not only for home use but also as gifts, and vegan wrap in particular is popular as an eco-wrap that can be safely given to families with babies under 1 year old. In addition to our own channels such as e-commerce sites and online shops, we also sell to eco-conscious stores such as eco-goods shops and Pilates studios. In addition, although it is irregular, there is also a POP-UP store. The other day, we opened a store in Shibuya Scramble Square and was recognized by many people.

▲ Through POP-UP, we are expanding awareness and listening to the voices of the people of the city.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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WannaBee

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About the brand

More about the Brand Owner

山田 祥司

SHOJI YAMADA

Learn more about this brand

What are we doing?

Commitment to the product

Who are supporting us?

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山田　祥司