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[New brand! ] It's the season to try new things. Athleisure items for active stays

グッズ編集部

3/6/24Publish

Active spring and summer! A special feature on new brands recommended for an active lifestyle!

Spring is the perfect time to take a step forward with your mind and body light.

Athleisure, which incorporates sports and fitness activities into daily life, has been a steadily rising market since around 2019.

In this article, we will introduce you to new brands that will make you want to move your body and go outside.

Gym wear and yoga wear that can be used on a daily basis, and organic underwear that allows you to spend the sanitary period comfortably. Ethical granola, drinking vinegar, and kelp vinegar-based dressings that are allies for body building. There are a wide variety of brands such as sustainable basket bags and convenient pouches that make you want to go out.

Why don't you send out the spring and summer trends that actively move from the store with new arrival brands recommended for goods?

Moving actively

▼Manduka

A yoga mat brand used by professionals around the world

"Manduka" is a brand that handles yoga equipment from the United States.

The secret of its popularity is thatHigh functionality and durability.It is supported that you can use what you like for a long time and replace it infrequently.

It has a simple and elegant design and a wide variety of colors, so you can find your favorite piece.

"Yoga Mat PRO Series"Grip and supportExcellent item. The best performance and durability make it a long-selling item that has been loved as the ideal yoga mat for more than 25 years.

Currently, it is available in yoga studios, gyms, hotels, department stores, and shopping malls in Japan and overseas.

▼Loopa

Comfortable, 24-hour comfort yoga and fitness clothing

"Loopa" is a brand that develops activewear that pursues ease of movement and comfort.

Suitable for any sportElastic and breathableOf course, during sports,It is often chosen as homeware and townware.item.

The "Daily Yoga Leggings" have a firm feeling that makes you feel good when you wear them.It does not feel tight and is used for relaxation time.There are many people who choose to match the color with the yoga mat, so you can enjoy choosing.

"Jogger pants" and "tunics" are rare in fitness wearA design that can also be used for system covers.The fluffy comfort that does not show the lines of the body is supported by people of all ages.

We have not forgotten to consider the environment by using natural dyes that are friendly to nature, and using recycled PET and materials derived from nature.

▼Toesox

Five-finger socks born in the USA to support natural movement

"Toesox" is a brand that handles five-finger socks born in the United States. We are developing grip socks that lead to a healthy lifestyle not only in sports but also in daily life.

Based on the concept of "healthier than bare feet", just wearing it will lead to various foot health and whole-body support. Since the toes (fingers) move independently and freely when exercising,Increased balance and agilityand improve the performance of your feet.

Currently, it is available at about 100 stores in Japan, including Pilates studios, shopping malls, sporting goods stores, and rehabilitation centers.

▼Hogara

Sanitary shorts made of organic cotton with excellent water absorption

"Hogara" is a brand that handles organic underwear with the desire to "enjoy the sanitary period with a sunny and bright feeling".

The "Organic Cotton Water Absorbent Shorts" are an item that was created based on interviews with nearly 200 female employees, questionnaire responses, and women's experiences.

Sweet twist with a pleasant textureOrganic Cottonand use thePowerful water absorptionIt is a popular item that prevents leakage and allows you to spend the sanitary period lightly without worrying about the stiffness of your underwear so far, sweat, stuffiness, and odors in summer.

It is supported by those who want to incorporate femcare items, those who feel changes in menstruation, menopause, work styles and lifestyles, and those who want to be active during the sanitary period. The color variations associated with the flowers that cheer you up are also eye-catching at the store.

Building a body that can move

▼POW BAR

An energy bar from Hokkaido that supports your active daily life to the fullest

"POW BAR" is an energy bar brand made using ingredients that are close to nature with the philosophy that "eating is living".

POW BAR prevents blood sugar spikes and spikes.No sugarIt is made in:Raw materials that do not disrupt the natural nutritional balanceIt is an energy bar that is slowly digested and absorbed by the body.

The "Fruit &Nut Crunch" is very satisfying, with a fruity and nutty bite every time you bite into it. In addition to replenishing energy, it is also chosen for long hikes, supplementary meals during work, and snacks for children.

In addition to being available at outdoor manufacturer shops, sporting goods stores, yoga studios, high-end hotels, high-end supermarkets, etc., it is also a brand that is supported by general stores that are working on the SDGs.

▼and/or

Gluten-free, nutrient-rich new ethical granola

"and/or" is an ethical granola brand that designs new eating habits.Gluten-free, white sugar and additive-freeYou can choose from 30 fun packages to suit your mood.

"Salt granola" that is eaten as it isWine tasting companion at a wineryThere are items that change the concept of traditional granola, such as those offered in. It is also recommended as a topping for salads, parfaits, and ice cream.

It is handled by POPUP at highly sensitive select shops and hotels affiliated with Hoshino Resorts, and is supported by those who are particular about food.

▼ Spice specialty store for beginners Spice shop in Indian Kariko

A spice specialty store that does not use chemical seasonings or additives, and is recommended for those who are trying for the first time

The next place I would like to introduce is "Indian Curryko's Spice Shop". It is a brand that develops and sells original spice sets for beginners, and also handles carefully selected spice products for daily health and beauty.

"Blissful Granola"Dietary fiber, iron, zinc, vitamin C, omega-3 fatty acids, polyphenolsCarefully selected ingredients and spices packed with nutrients necessary for the body. Everything is handmade and carefully baked.

Match it with milk or yogurt,Change your mood with chasing spices,You can also enjoy a tropical style with hot granola and coconut milk. Nutritious granola is recommended not only for breakfast, but also for snacks, supplementary meals, and before and after exercise.

It is a brand that is attracting attention from those who are allergic to wheat flour, those who are particular about food, those who are interested in spices, and those who like the outdoors.

▼ Chimino Eki

A local product project that gathers Kyushu's sober (chimi)

"Chimino Eki" is a local product project that is packed with the charm of the region. We are working with the desire to dig up the attractive soberness that sleeps in the land and create a "station" that will serve as a bridge between buyers and local people.

"[Chimino Eki Select / Fukuoka Prefecture] Vinegar Drinking Ginger" is a drinking vinegar made from junmai vinegar made from fermented domestic rice.An easy-to-drink taste with honey added sweetness to domestic ginger juiceis popular. With vinegar making that has been going on for 300 years,It is made with a focus on fermentation.

You can enjoy it by mixing it with water, carbonated water, or hot water and drinking it as a hot drink. By continuing to drink vinegar every day,Stabilizes blood sugar and blood pressure, relieves fatigue and relieves constipationVarious effects are known.

Why don't you suggest vinegar to drink for your daily habits?

▼ Hodaka Village Dressing

A dressing that shows the taste of vegetables that are particular about "handmade"

"Hodaka Village Dressing" started with a dressing that was on the menu of a coffee shop. We are particular about handmade and carefully made one by one with family gatherings in mind.

The secret of umami isKelp vinegar with umami flavor dissolved by soaking kelp in rice vinegar。 By combining fresh ingredients with them, you can fully enjoy its flavor.

Not only on salads, but also as a sauce for tossed dishes, marinades, pasta, meat dishes, and fish dishes, Hodaka Village's dressing is a recommended item to have on your dining table. Even if you are busy, you can make delicious food without hassle with a dressing that is gentle on the body.

Go out with your favorite items

▼maison vert

Simple, cute, ultra-light, sustainable bag

"Maison Vert" is a brand that develops sustainable bags with a focus on functionality under the theme of "eco-friendly = human-friendly".

"Logo Tape Basket" is the most popular item in basket bags. Cute design made by knitting paper. The luggage necessary for going out is also properly contained, and the upper part is tied like a furoshiki so that the contents cannot be seen. It's also a nice point to be independent.

Recycled polyester lining of all items. The outer material is also made of recycled fabric, making products that are friendly to both the earth and people.

Currently, it is mainly handled by apparel shops, and is widely supported from commuting to casual use.

▼Eleph

A foldable bag from Thailand with the motif of a regional cat and an Asian statue

"Eleph" is a lifestyle brand born in Thailand that was born to support endangered species such as Asian elephants.

In Japan, we are developing foldable bags with the motifs of [regional cats] and [Asian elephants].

The bag is a unique item that can be easily folded and easily stored in a cat charm (stuffed animal). It has a carabiner, so you can carry it around as a bag accessory.

Part of the sales is donated to the Japan Humane Society as part of support activities for endangered species and slaughtered animals, so it is a brand that is supported by those who agree with the idea.

▼ At Pouch

A new kind of packing organizer that makes the inside of your bag neat

"At Pouch" is a brand that proposes the ultimate minimalist packing that only wraps clothes. In order to eliminate "weight" and "bulk",It is possible to wrap clothes tightly with a single piece of cloth without using decorations, buttons, zippers, or other fasteners.A new sensation pouch.

It is light and not bulky, and it is easy to use because it can be put upright in a bag, and many people buy it in different sizes. It is also a nice point that you can wash the whole thing in the washing machine. Since the inside is not transparent, it can be used to put underwear and dirty things.

Currently, it is often purchased by people who actually pick it up at pop-ups and marches, and it is a popular item for those who want to make their luggage smarter and those who are oriented toward minimalism.

▼Vihta

Sauna hat towel made of Finnish-inspired birch fibers

"Vihta" is a brand that manufactures and sells towels under the supervision of the Finnish National Tourism Board.

In Finland, it is called VichtaIt is customary to bundle young birch branches and bring them into the sauna room to enjoy the scent of the steamed branches indoors.

Inspired by this custom, we created an original fabric made by blending birch fibers with rayon. All itemsPleasant texture, easy to squeeze and quick dryingIt is also made using cotton rayon.

Currently, it is mainly available at variety shops, household goods stores, gift shops, sauna facilities, and hot bath facilities nationwide.

[New brand! ] What did you think of the special feature?

For goods, the first brand purchase can be returned for 30 days.We also have a lot of sales support items such as promotional POPs, so whether you've seen a brand you've seen before or a brand you're seeing for the first time, please take this opportunity to try it out!