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We propose a life with a wonderful scent. We will deliver incense that is blended by superimposing the rich natural scenery of the Côte d'Azur and Hayama as a lifestyle.

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HAYAMA AROMANCE

ハヤマ　アロマンス

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株式会社アロマンス

We propose a life with a wonderful scent. We will deliver incense that is blended by superimposing the rich natural scenery of the Côte d'Azur and Hayama as a lifestyle.

2,332

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About the brand

We propose a life with a wonderful scent. We will deliver incense that is blended by superimposing the rich natural scenery of the Côte d'Azur and Hayama as a lifestyle.

AROMACE is a new brand born by marrying AROMA and ROMANCE. We deliver scents as landscapes and stories.

In this age of logical AI, it is a brand that was born with the desire to cherish the "sensitivity" of each person through fragrance.

The scent brings back nostalgic landscapes and stories of a bygone past. You can also draw your own landscapes and stories.

More about the Brand Owner

真海英明

HIDEAKI SHINKAI

After working for fashion companies in Japan, the United States, and Europe, in October 2021, he established Aromance Co., Ltd., a company that proposes lifestyles centered on fragrance. After that, in March 2022, we started "HAYAMA AROMANCE," which develops fragrances and fashion goods with the image of marrying the Côte d'Azur and Hayama in the south of France.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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The concept is that

"A scent with a story"

In today's world, AI and IT have quantified everything, but I believe that the senses of smell and taste cannot be imitated. So, when I was talking with a friend of 20 years about creating something new based on "fragrance", the Mimosa Festival, a lively flower festival held on the Côte d'Azur every February, suddenly came to mind. Mimosa, a flower that represents the south of France with a fresh and refreshing scent, can also be used as an ingredient in perfumes.

It is preferred. So I decided to use this mimosa as my corporate color, and I drew a design map of the company in my head. The word "AROMANCE" was born by combining the word "AROMA" (fragrance), which means "fragrance," and the word "ROMANCE" (story), which means that there are dreams and romance in stories. That's how "HAYAMA AROMANCE" debuted on Mimosa Day, March 8, 2022.

What are we doing?

Rich in emotion with the sea and forests

Inspired by the land of "Hayama"

I was fascinated by the "Côte d'Azur" in the south of France, which I visited several times in my previous job, and I wanted to spend some time in a place with such an atmosphere, so I wondered where the Côte d'Azur would be in Japan. I began to think vaguely. At that time, I had the opportunity to visit "Hayama", which I had a relationship with for a long time, many times, and I began to think that it was a wonderful city. I was also fascinated by the sound of the word Hayama, and gradually I began to think that the Côte d'Azur in Japan was Hayama, so I chose this place as a base.

Commitment to the product

We also develop scented products and fashion items suitable for Hayama style

HAYAMA AROMANCE proposes a lifestyle centered on fragrance. Therefore, we directed two types of scents: "Le Rivage," a transparent scent inspired by the seaside of Hayama and the sea in the south of France, and "Imperial villa," a noble scent reminiscent of the gardens of the Hayama Imperial Residence and the sun-soaked Mediterranean forest.

"Le Rivage" is inspired by actress Audrey Hepburn, and "Imperial villa" by Grace Kelly. The core perfume is blended by fragrance professional Hinao Mori, who is also a director of the Japan Association for the Promotion of Perfumery Technology.

We mainly develop products that use 100% natural scents that are particular about the production area, but in addition to diffusers, scented candles, hand creams, etc., tassels and tote bags using a high technology called "sashiko weaving" are also popular.

HINAO MORI (81 years old)

In 1975, he traveled to France to learn the basics of perfumery at the fragrance school of the fragrance company Rule du Pont in Grasse, southern France, which is said to be the mecca of fragrances. Starting with the memory of more than hundreds of scents, including basic natural fragrances, synthetic fragrances, and bases, he trained in the harmony of smells with the accord of various flowers such as jasmine and rose, and then went on to learn how to make bases and imitate famous historical incenses. Since then, he has been active as a creator of original scents.

Time passed slowly, and above all, the whole city was enveloped in fragrances, and the breeze blowing was fragrant, and I was nurtured by this wonderful air of Grasse, and I honed my sensibility as a perfumer. He has more than 50 years of experience in perfumery, and is also involved in fragrance awareness activities as one of the directors of the Japan Association for the Promotion of Perfumery Technology (JSPT).

Who are supporting us?

Like changing clothes,

"Changing clothes of scent" should also become a part of our lives

We change clothes according to the situation. In the same way as that feeling, for example, when you want to work a little harder, or when you want to relax and relax, I want you to change your scent as a part of your life.

HAYAMA AROMANCE has only been around for a short time, but it is like a child to me. I would like to continue to nurture the brand that was born in this place called Hayama and let customers enjoy the scent with a more casual feeling.

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