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POW BAR

POW BAR

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株式会社The POW BAR
The energy bar brand POW BAR uses ingredients that are close to nature and delivers clean energy along with deliciousness based on the philosophy of "eating is living".

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T4430001085662

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About the brand

The energy bar brand POW BAR uses ingredients that are close to nature and delivers clean energy along with deliciousness based on the philosophy of "eating is living".
1
An energy bar that allows you to enjoy being active not only as an outdoor food but also in your daily life.
2
Under plastic-negative certification, if you eat one POW BAR, about the equivalent of one plastic bottle of waste plastic* is collected from nature.
3
Cherish the smile that spills out when you eat something delicious. Our commitment to deliciousness does not compromise at all from the selection of ingredients. We do not use raw materials through livestock farming, which has a burden on the global environment.

More about the Brand Owner

Megumi Scott

Megumi Scott

POW BAR FOUNDER Born in Koshimizu Town, Shari District, Hokkaido. From an early age, his father took him to climb mountains. After working for an outdoor manufacturer for 6 years, he started the food brand BIOLIFE LAB. He is involved in the development and catering of energy bars, as well as pop-up shops and events for vegan baked goods. In 2019, he launched the energy bar brand ThePOW BAR, which he developed based on his own experience. At the same time, he opened The POWBAR café and is contributing to the revitalization of the community as a place where people can easily feel the brand concept. She is the mother of one child.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The energy bar brand "POW BAR" started in 2019 in Niseko, Hokkaido, at the foot of the beautiful Mt. Yotei. Our members who love the outdoors are particular about using raw materials that are close to nature and making them carefully with love.
The reason why I started making energy bars was because I wanted to create food products that balance the body and mind when playing in nature, working, or enjoying being active.
　
　
When you think that your body is made up of what you eat, what do you choose to eat?
If you look around the world, there are many options in the field of food, and you can choose after thinking about what to buy and what to eat. How is food produced, what changes does it have on the body, and is it good for the global environment?
As a natural energy food company, we hope that by presenting food options, many people will have the opportunity to think about the beautiful future of people and the earth through "eating". And we want to change the world for the better together.
POW BAR is filled with a lot of thoughts along with delicious energy.
　
　

What are we doing?

1. NATURAL
For the body, clean foods that do not disturb the balance of nature.
For raw materials, we prioritize the use of companies and ingredients that have an organic attitude without being bound by the certification system.
　
2. TASTE
Cherish the smile that spills out when you eat delicious food. Our commitment to deliciousness is not compromised at all from the selection of ingredients.
　
3. PLANT BASED
Raw materials are used through conventional livestock farming that places a burden on the global environment.
Not.
　
4. SUSTAINABILITY
Under the plastic negative certification by rePURPOSE GLOBAL, we collect 11 times the amount of plastic used for a single energy bar* from the beach and the natural world, and process it into reusable materials or turn it into fuel instead of incineration or landfill. We take responsibility for the use of plastic in our packaging and are always looking for ways to reduce waste in the manufacturing process and reduce or eliminate our impact on the environment, which is not only positive.
*Bar/ 1.6g × 11.25 = 18g 1 500ml plastic bottle of world standard
　
　
5. COMMUNITY
We aim to create an environment that respects diverse generations and lifestyles, values each and every person who works together, and creates a rich and happy community for companies and individual customers who support POW BAR, as well as all those involved.

Commitment to the product

　
An energy bar is a nutritional supplement that provides a balanced and nutritious amount of energy in small amounts. It is mainly made of fruits, nuts, grains, etc., and can be eaten in various situations because it can be easily replenished with energy.
　
　
POW BAR does not contain sugars in the base ingredients for sustainable nutrient breakdown and absorption. Sugar-based foods can provide a quick temporary supply of energy, but they can also quickly run out of stamina, which can cause hunger knocks. Hunger knocks, which affect not only physical strength but also thinking and judgment ability, are deadly in the outdoors and sports.
In addition, sugar highs due to excessive sugar intake can destabilize a child's mental state, and a decrease in concentration due to drowsiness may have a negative impact on work. In order to prevent such spikes and drops in blood sugar levels, POW BAR is made as an energy bar that is slowly digested and absorbed by the body using ingredients that do not disrupt the natural nutritional balance.

Who are supporting us?

We wholesale to outdoor manufacturer shops, sports shops, yoga studios, high-end hotels, high-end supermarkets, etc.
Since it is a plastic negative certified product, it has been well received by clients who want to work on the SDGs but do not know what to do, or who want to incorporate such products.
Energy bars are popular with a wide range of consumers, from small children to the elderly, but they are especially popular with those who want to enjoy life in an active way and those who value the quality and taste of food.
　
Prepare your performance with an energy bar that can be easily carried.
It is also highly recommended for body athletes and brain athletes.
　
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