Hebesu is inherently rare and valuable→
The product itself is a little plain, it does not have a story, there are few processed products with characteristics, and the gimmicks are difficult to recognize because they cannot be expressed in dots, lines, and surfaces, and there is no connection.
As K&Co. Hyuga Hebesu, we decided on one brand theme and created a strong image that was consistent as a whole. As a radiant citrus, the concept is to use Hebesu as a stage for Halle.
Originality→ Company name, logo, design, packaging, processed products, sales strategy
Story→ One of the pillars of our business direction is to return the favor of the Hebesu Ambassador and incorporate the custom of Miyazaki Prefecture of holding a Hebesu sapling before getting married as an added value of the brand, and to sell the product as a bridal gift (suitable for Hare Day).
In keeping with the current times, we believe that we will inherit the old customs by having people choose K&Co. Hyuga Hebesu products instead of having them have seedlings on Hare Day.
In addition to bridal gifts, the words "Hare Day" and "Happy Day" are also in the concept, so there are items that can be used for events and events such as Mother's Day, Father's Day, Respect for the Aged Day, Mid-Year's Day, New Year's Day, Valentine's Day, etc.
Development of original products for Hebesu products (original planning, packaging, naming)
Sales of in-house developed products (ponzu sauce, syrup, jam, baked sweets, dressings, mackerel sushi) Hebesu itself is pesticide-free, pesticide-reduced, and organic.
The companies that request safe and secure materials, processing and manufacturing are also long-established safe and secure companies.