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Hyuga Hebesu

ヒムカヘベス
Using the citrus "Hebesu", which is called a phantom citrus native to Hyuga City, Miyazaki Prefecture, the original brand "Hyuga Hebesu" was launched mainly by the first Hyuga no Hebesu Ambassador appointed by Hyuga City.
2,701
Followers

About the brand

Using the citrus "Hebesu", which is called a phantom citrus native to Hyuga City, Miyazaki Prefecture, the original brand "Hyuga Hebesu" was launched mainly by the first Hyuga no Hebesu Ambassador appointed by Hyuga City.
1
Hyuga Hebesu's products range from children to the elderly. So that you can enjoy it safely, securely, and deliciously All products are additive-free, additive-free, and pesticide-free.
2
"Golden Hebesu Mackerel Sushi" made by the artisans of the restaurant without additives or preservatives using seasonal mackerel and pesticide-free hebesu according to the season of domestic production is now a signature product of Hyuga Hebesu
3
12th ANNUAL 2024 BRANDMANAGEMENT AWARD WINNER OF THE GRAND PRIZE OF THE 2024 BRANDMANAGEMENT AWARD.

More about the Brand Owner

川橋伸一郎・川橋田香子

カワハシシンイチロウ・カワハシタカコ

Established in September 2019, the Hebesu brand company "K&Co." was established in 2011 as part of the 60th anniversary of the establishment of Hyuga City, and was established in Mie Prefecture with her late husband, Shinichiro Kawahashi, who was appointed as the "first Hebesu Ambassador of Hyuga" and moved to Mie Prefecture for the marriage period. The only "Hebesu General Agency" in Japan established to spread the appeal of "Hebesu", which is commonplace in Hyuga City but is still unknown nationwide, to the whole country. The hebesu handled is branded under the name of "Hyuga Hebesu (Himuka Hebesu)". In order to expand awareness of Hebesu, we provide recipes, operate an online shop, and provide photo materials.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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In 2019, we established K&Co. Co., Ltd. with the first Ambassador of Hyuga no Hebesu, who was appointed by Hyuga City as Yuichi's general agent in Japan, which handles the phantom citrus "Hebesu" native to Hyuga City, Miyazaki Prefecture.
 
It is the company that launched the original brand "Hyuga Hebesu".
 
All of them are one-of-a-kind products that we have developed with the intention of spreading the "Hebesu" that we fell in love with.
 
Led by Ambassador Miyazaki and the co-founder's wife, who was appointed as the first Ambassador of Hyuga Hebesu, who was fascinated by the taste of Hebesu in his hometown and began researching processed Hebesu products in 2008 and cooperated with PR activities in Miyazaki Prefecture, he and his wife are engaged in a wide range of activities such as planning, development, PR, and recipe provision of Hebesu's original products.
 
 
 

What are we doing?

 
Hebesu is inherently rare and valuable→
 
 
The product itself is a little plain, it does not have a story, there are few processed products with characteristics, and the gimmicks are difficult to recognize because they cannot be expressed in dots, lines, and surfaces, and there is no connection.
 
As K&Co. Hyuga Hebesu, we decided on one brand theme and created a strong image that was consistent as a whole. As a radiant citrus, the concept is to use Hebesu as a stage for Halle.
 
Originality→ Company name, logo, design, packaging, processed products, sales strategy
 
Story→ One of the pillars of our business direction is to return the favor of the Hebesu Ambassador and incorporate the custom of Miyazaki Prefecture of holding a Hebesu sapling before getting married as an added value of the brand, and to sell the product as a bridal gift (suitable for Hare Day).
 
 
 
In keeping with the current times, we believe that we will inherit the old customs by having people choose K&Co. Hyuga Hebesu products instead of having them have seedlings on Hare Day.
In addition to bridal gifts, the words "Hare Day" and "Happy Day" are also in the concept, so there are items that can be used for events and events such as Mother's Day, Father's Day, Respect for the Aged Day, Mid-Year's Day, New Year's Day, Valentine's Day, etc.
 
 
 
 
 
Development of original products for Hebesu products (original planning, packaging, naming)
Sales of in-house developed products (ponzu sauce, syrup, jam, baked sweets, dressings, mackerel sushi) Hebesu itself is pesticide-free, pesticide-reduced, and organic.
The companies that request safe and secure materials, processing and manufacturing are also long-established safe and secure companies.
 

Commitment to the product

Our company's strength is our high level of trust and credibility in our achievements and activities as Miyazaki Ambassadors and Hyuga no Hebesu Ambassadors appointed by the government.
In August 2021, the first "M&M Project" connecting Miyazaki and Mie! From October 2022, "Golden Hebesu Mackerel Sushi," which combines Miyazaki Prefecture's ripe phantom citrus "Golden Hebesu" and Mie Prefecture's "Saba," and a gift certificate "Sabacheke," which allows recipients to order and exchange mackerel sushi, will be on sale from October 2022.
 
 
 
 
 
 
 
All of them are one-of-a-kind products that we have developed with the intention of spreading the "Hebesu" that we fell in love with. All Hyuga Hebesu products are additive-free, additive-free, and pesticide-free so that everyone from children to the elderly can enjoy them safely, securely, and deliciously.
 
 

Who are supporting us?

Regardless of gender, from children to the elderly, people who are interested in health and beauty and understand the value of safe and secure additive-free ingredients and the importance of organics.
 
"Hebesu" contains many functional ingredients peculiar to citrus aromatic acid.
● Rich in vitamin C and citric acid, fatigue recovery and anti-aging effects (cleans blood and restores kidney function)
● Contains 8 of the 9 essential amino acids.
(There are nine types of essential amino acids necessary for human life, and hebesu contains eight of them, and this essential amino acid is said to have the effect of promoting the secretion of growth hormone, improving liver function, and preventing fatty liver.) )
● Among the flavonoid components, nutdaidyne is 37 times more effective at inhibiting cancer cell growth than yuzu.
(Pulp ug/100mg) Kabosu 0.00 Sudachi 0.00 Jabara 0.85 Nuclear-free yuzu 0.47 Hebesu 17.23
● Flavonoid component narirutin is 6 times that of Kabosu
After "Jabara", "2nd place"
(This is also a place to pay attention!) It is an ingredient that has the strongest anti-allergic effect on hay fever and atopic dermatitis. )
(Pulp ug/100mg) Kabosu 40.50 Sudachi 142.75 Jabara 1106.96 Nuclear-free yuzu 145.22 Hebesu 228.92
In addition, it contains a lot of citric acid, which is said to clean the blood and improve the function of the kidneys, and is expected to have the effect of relieving fatigue and inhibiting aging.
● The effect of noberetin suppresses blood pressure and blood sugar levels, prevents metabolic disease, and improves arteriosclerosis.
Nationally famous department stores, marches, and morning markets. Demand for additive-free pesticides is expected to grow in the future due to growing health consciousness and growing awareness of environmental issues. In particular, the demand is likely to increase among health-conscious people, such as child-rearing households and the elderly. In addition, with the rise of global health consciousness, the demand is likely to grow overseas.
 
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