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We propose unique skin care × Japan water×, Japanese and Chinese herbs, and plant oils carefully selected from all over the world. Domestic organic cosmetics that pursue "results".

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BLUME edena

ブルーメエデナ

Vendor

株式会社Blume Cosmetics

We propose unique skin care × Japan water×, Japanese and Chinese herbs, and plant oils carefully selected from all over the world. Domestic organic cosmetics that pursue "results".

1,673

Followers

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About the brand

We propose unique skin care × Japan water×, Japanese and Chinese herbs, and plant oils carefully selected from all over the world. Domestic organic cosmetics that pursue "results".

While conducting research on the moisturizing structure of the skin, we focused on a new oil beauty unique to Japan that combines water beauty, which has been handed down since ancient times in Japan, and oil beauty, which has developed in the dry West.

It all started with just one drop of organic macadamia nut oil. We are convinced of the power of plants that are as good as cutting-edge cosmetics. A 100% naturally-derived formula that maximizes the appeal of botanical oils.

We customize skin care according to your skin condition, environment, and lifestyle habits, and propose skin care that is not bound by age, from late 20s to mature generations to mothers before and after childbirth.

More about the Brand Owner

堤　梓

Azusa Tsutumi

After encountering macadamia nut oil, he became convinced that plants have the power to compete with cutting-edge cosmetics. In order to develop a soap that can be used by newborn babies and pregnant mothers, we independently analyze and research botanical oils based on dermatology. We propose new oil beauty unique to Japan. We are always pursuing textures and formulas that allow you to feel the effects of organic natural cosmetics.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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To the authentic women who are going to survive the present with strength

A dignified woman has always been beautiful.

Even in today's world, where information is overflowing and values are changing at a dizzying pace,

"I want to be a natural and dignified woman."

For genuine-minded women who survive such a powerful time

We pursued the power of nature of flowers and plants and the authenticity based on skin science

I wanted you to feel the cosmetics, so I made BLUME edena.

In search of personalized skin care that suits your skin

Would you like to find your own skincare? 〜

In Japan, the temperature, humidity, and amount of ultraviolet rays that affect the skin change depending on the season. In addition, the hormonal balance and the surrounding environment are constantly changing the skin.

Rather than buying new cosmetics each time, we customize and use them according to your skin condition, so that you can feel the maximum effect with a small number of items.

Rather than a makeshift solution, we propose essential skin care that is not affected by age or environment so that you can feel the changes in your skin every day.

In addition, we try to create products that will be loved for a long time without being affected by trends and trends.

What are we doing?

BLUME edena's unique

Japanese Herbal Oil Skin Care

The life force of plants and flowers is beyond human knowledge

It has the power of nature.

Nurtured by the humid climate and environment of Japan

"Water beauty" that has been handed down since ancient times in Japan,

"Oil beauty" that has been developed and researched in the dry West,

Multiply and redefine the two forces of nature.

For genuine-minded women who are powerfully surviving in the present,

We propose a completely new Japan style Japanese herbal oil skin care.

Water beauty in Japan surrounded by pure soft water

Surrounded by the sea on all sides, Japan is a country of mountains and mountain streams. Due to the fast flow of rivers, the water of Japan has low hardness and is clear and clean, and together with the water culture unique to Japan, it fosters the beauty of water. Japan lotion has a long history, and it has been popular since the Edo period, such as "Hechima water", which is said to be a beautiful water collected from the hechima, and "flower dew" made by distilling noi roses.

Plants, fruits, and herbs of Japan

Blessed with four beautiful seasons and a humid climate, Japan has skillfully incorporated a rich relationship with plants into our daily lives. Along with the wisdom of our ancestors who respected nature and valued harmony, we actively adopt Japan plants and trees with various characteristics that have taken root in the land of Japan and have been handed down.

Botanical oils extracted from the seeds and fruits of plants full of vitality

We independently analyze the fatty acid composition of sebum in the skin and the characteristics of botanical oils around the world with different textures and extraction methods. It has been uniquely blended so that it can be used optimally according to the skin condition.

Commitment to the product

● Macadamia nut oil is the key

The only plant with a high content of palmitoleic acid, which is indispensable for anti-aging. Palmitoleic acid decreases with age and is said to be greatly related to the decrease in skin firmness and dryness. It is also characterized by good penetration into the stratum corneum so that it disappears quickly. It is used as the main ingredient in all products of Blume Edena.

● Botanical water born with famous water

Pesticide-free plants nurtured by high-quality water and air at the foot of the Central Alps are blown with hot steam, and each drop is carefully extracted by the power of steam. At this time, we use the famous water (ultra-soft water) that springs up in the Central Alps. When the steam is cooled, it is possible to create botanical water containing essential oils and a wide variety of ingredients.

【Oil Water Serum】

For skin that is concerned about dullness due to dryness and texture disturbance

"Prepares", "moisturizes", and "protects" the skin in this one

"Even if you shake it, it will not separate immediately"

As a result of considering permeability to the skin first, we arrived at BLUMEedena's original two-layer formula.

A unique pseudo-emulsification manufacturing method that does not use emulsifiers.

The two-layer system has become common recently. However, since the general two-layer type is oil and water, it tends to separate even on the skin.

Since 2014, BLUMEedena has been implementing measures and conducting research many times, and after two years,No emulsifiers are used, and a unique manufacturing method achieves a texture that blends well with the skin.Have. While balancing moisturizing, it leads to firm, moisturized, plump and soft skin.

【Berry Berry Oil Drops】

Contains rare organic domestic wolfberry berries

Maceration oil for anti-aging

Berry-based oils rich in vitamin C and polyphenols, including wolfberry, are blended with botanical oils that are ideal for anti-aging. In addition, we have achieved a fresh natural berry scent by using a unique manufacturing method that does not use essential oils.

Who are supporting us?

Based on basic skin care, you can customize and use skin care according to your skin condition, environment, and lifestyle habits.A wide range of people who are not bound by age, from people in their late 20s who are beginning to be concerned about aging signs to mature generations, and mothers before and after childbirthIt is supported by:

In addition, it is a cosmetic that can be customized according to your own skin and pursues results, so estheticians, makeup artists, hairdressers, etc.It is supported by many professionalsIt is. In addition, it is chosen by models who are aware of environmental issues and have high beauty sensitivity.

Originally, it was developed mainly in salons, but in 2018,Based on the concept of making salon use more accessibleLaunched a general line limited to Biople by CosmeKitchen. Since then, it has been used as an amenity in pop-up stores such as Shinjuku Isetan Beauty Apothecary and Shibuya Scramble Square, as well as in special rooms of resort hotels.

Organic, but with natural flavorsEssential Oil-Free Berry Berry Seriesis also appreciated by mothers before and after childbirth and those with sensitive skin.

Facial soaps such as oil-rich milk cleansers that can remove makeup, lip balms with a texture that melts the moment you touch your lips, and sugar scrubs that can exfoliate while moisturizing are popular for people in their 20s and as gifts.

AlsoThe salon exclusive line is "special care that can only be experienced at the salon"You can experience it. It can be customized and used according to the customer's skin."Custom-made skin care" tailored to each person's skinSuggestions are possible.