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The creation festival "New Energy" begins!

グッズ編集部

1/18/23Publish

The theme is "ECHO". All creations echo and resonate. "Exhibitions× Markets× Media" Introducing the highlights of the event and exhibiting brands that encompass the three elements.

The exhibition "New Energy" curated by Blue Marble, which will be held at the Shinjuku Sumitomo Building on February 25~28, 2023, will be held at a venue inspired by a fictional city, where a total of about 250 brands and artists such as fashion, beauty, art, interiors, and ethics will exhibit and sell, and about 10,000 visitors will attend. With talk sessions and performances, it is a festival that brings together both major buyers and owners of local specialty stores, creating a new trend.

In the area of goods, we have launched a joint project and are developing various services for exhibiting brands. On the collection page, we will introduce the highlights of the exhibition and the brands that appeared in it in three parts. If you are planning to visit, please use it as a reference to decide which brand you are looking for, and if you are not a visitor, please enjoy the atmosphere of the exhibition and look forward to meeting new brands!

Highlights (1) Approximately 250 brands that passed the screening were exhibited.

Only brands that have been recognized as "creative" through auditions can exhibit at New Energy. In addition to the items themselves, only brands that have creativity and originality in their way of thinking and manufacturing, or that can feel the potential for this, are gathered.

Since there are also product sales, it is also attractive that you can quickly get items from brands you are interested in, and you can get fresh information such as "what the general public bought".

▼ A premium chocolate brand from the UK that will open its first store

In order to combat the environmental destruction faced by the chocolate industry around the world, it was launched by the descendants of the founder of Cadbury, one of the world's largest long-established chocolate manufacturersLOVE COCOATablets of chocolate. All products are high-quality chocolates made with only single-origin cacao (Peruvian or Colombia) and can be enjoyed in various flavors.

With the aim of halting the progress of deforestation, including cacao-producing areas, and moving away from unsustainable chocolate production, all packaging materials are recyclable. For every ticket sold, we plant one tree in Kenya. The flavor of the alcoholic drink (no alcohol is used) is very popular as a chocolate for adults. The 20g mini size is useful for small thank you and gifts for handout, and is perfect for selling next to the cash register at cafes.

Highlights (2) Exhibition hall for visitors to enjoy

The exhibition venue is the Shinjuku Sumitomo Building Triangle Square. The venue covers an area of approximately 3,250 m² and has a glass ceiling of up to 25 meters high, creating an open space that makes you feel like you are inside but outside. In the middle, which is divided into four main zones, NORTH, EAST, SOUTH, and West, a familiar intersection of New Energy appears. It will be an important place for performances to take place during the period.

Since not only buyers but also the general public and families will be in attendance, workshops will be held in which both adults and children can participate. Just like a festival, you can have fun while going around the venue.

▼ Appeared in the "WEST" zone. A Dutch-born balance bike that grows with children

A very cute balance bike in vintage colors is from the Netherlands. There are no pedals, and the child's sense of balance is trained by kicking the ground. It can be easily rearranged from trikes to bicycles as it grows, and supports the improvement of walking and riding from around 1 and a half years old ~ 6 years old when you start walking.

We use only high-quality, safe materials, including certified wood and recycled boards, and choose smart and sustainable manufacturing methods and materials.

All parts are available individually, so they can be repaired at any time in the event of a lost or damaged part.

The three types of stickers that can be customized to your liking are also popular, making them popular with those who want something out of the ordinary.

Highlights (3) "Sustainable Cosmetics Award" and "FRaU ETHICAL AWARD" Award Ceremony

The Sustainable Award, which is given to cosmetics that are friendly to both people and the earth, was launched in 2019 with the aim of conveying sympathy for a sustainable society to as many people as possible by honoring aspiring creators. In addition, FRaU, a lifestyle one-theme magazine that is currently a front-runner in magazine media as a women's magazine that is currently working on the SDGs in earnest, will be the third edition of ethical products that are fashionable and make everyone happyFRaU ETHICAL AWARDwill be presented.

Both award ceremonies will be held on Monday, February 27 at the venue. Please enjoy encounters with unique sustainable cosmetics and ethical items.

▼ "LastObject" won the 1st "NEW ENERGY × FRaU Ethical Award"

LastObjectis a brand from Denmark that aims for "zero waste" and proposes reusable alternatives to single-use (disposable) items that are used every day, such as cotton swabs and cotton puffs.

Through products that are easy to use and have excellent design, we aim to realize a sustainable life by using the company's products, stopping throwing away the large quantities of things that we take for granted every day.

We are particular about durability, and every item can be washed and used hundreds of times ~ more than 1,000 times.

The colorful special case is made by upcycling ocean plastic and is available in five colors with the image of an endangered creature. It is popular with those who are sensitive to eco-friendliness, sustainability, and environmental issues.

There are many more highlights at the creation festival "New Energy" than those mentioned above. We will continue to provide information on the exhibiting brands on the collection page, so please look forward to it!

For goods, you can return your first brand purchase for 30 days.We also offer a large number of sales support goods such as promotional POPs.

Whether you've seen a brand you've seen before or a brand you're seeing for the first time, take this opportunity to try it out!