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The world's first* hair oil containing cricket oil is born. * According to JR UNIQUE FOOD research (June 2019)

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Chu’s

〜1,000
Followers
The world's first* hair oil containing cricket oil is born. * According to JR UNIQUE FOOD research (June 2019)
1
"Chu's" is an SDGs activity brand that creates "new connections" between people and insects with the meanings of "insect = chu" and "connect, plural = 's".
2
While "insect food" is attracting attention, we consider the use of cricket oil, which is extracted and discarded in the process of powdering, to be an urgent issue, and we have developed upcycled hair oil as a solution.
3
We will take on the challenge of realizing a one-stop solution for sustainable consumption and production. Winner of the Sustainable Cosmetics Award 2021 Upcycle Award.

Brand Owner

More about the Brand Owner

岩渕 裕子

YUKO IWABUCHI

Director and producer of TV and other content, videos, and content. After working at a commercial production company, he was engaged in the production of sports, information, and variety programs at a TV station. After becoming independent as a freelancer, he joined Saiko Co., Ltd. At Chu's, he is a business producer whose main focus is on product development.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
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I want to use cricket oil, which is extracted and discarded in the process of powdering.
 
"Crickets" are attracting attention and expectations around the world as a new earth-friendly food resource against the protein crisis. Similarly, when we were considering the development of food products using cricket powder, we learned that cricket oil was produced in the process of powdering and was discarded. In the future, there are high expectations for foods that use cricket powder, and the use of cricket oil, which is extracted and discarded in the process of powdering, is an urgent issue.
Therefore, when we investigated and analyzed cricket oil, we focused on the fact that it contains a lot of essential fatty acids, especially linoleic acid, which is excellent in moisturizing and barrier functions, more than three times that of argan oil.
In addition, we thought that it could be made into a beauty product by positioning it as a "third oil" that takes the good points of animal-based "skin-friendliness" and plant-based "lightness of comfort" because its lipid composition is intermediate between animal and plant-based products.
 
The more I learn about the possibilities, blessings, and vitality of insects, the more I feel gratitude and deep awe.
"Insects are cute."
"Insects are interesting."
"Insects are precious"
We hope that as many people as possible will feel the "blessings of the earth" through the hair oil of "cricket oil".
 
 
 
What are we doing?
 
The first step in sustainable manufacturing
 
Under the concept of "hair oil that beautifies the future of the earth and people," we manufacture hair oil by importing unfiltered bottled cricket oil that is extracted and discarded at a factory in Thailand, which is the largest producer of cricket powder distributed around the world.
 
One of the difficulties in developing the product was the scent of cricket oil. The outer shell of crickets contains the same chitinous substances as crustaceans, which gives it a fragrant shrimp-like smell. There was resistance to the process of deodorizing the scent because it seemed to negate the material, so we repeated the blending and sample production many times to see if we could make it smell good while making the most of the scent of cricket oil.
The answer I arrived at was "essential oils of plants and trees where crickets live." By scenting it with essential oils born from the environment in which crickets live, we were able to mask the smell of cricket oil and sublimate it into a "refreshing grassland scent".
In the future, we would like to realize a one-stop solution for sustainable consumption and production→ namely the production and commercialization of food crickets → the production and sale of hair oil with extracted oil.
 
 
Commitment to the product
 
"Chu's CRICKET CARE OIL for HAIR" won the Upcycling Award at the Sustainable Cosmetics Award 2021 and is a "hair oil" using cricket oil that has been recognized as the "world's first" by JR UNIQUE FOODS, the world's leading insect food company.
Cricket oil is the "third oil" after animal and vegetable products. It contains more than three times the amount of essential fatty acids (linoleic acid) that have moisturizing and barrier functions than argan oil (according to our research). 100% natural origin. It is a hair oil that gives natural moisture and shine to the hair, leading to a smooth and fluffy texture, and the future of the earth and people will be beautiful.
 
Aiming for a "moist yet airy" feel, vegetable squalane and almond oil made from olives are blended to achieve a smooth feel with good permeability and no stickiness.
The scent that has been well received by everyone is a "plant-based essential oil" that crickets live in, which contains geranium, lavender, and rosemary.
It is finished in a scent that makes you feel the freshness of herbs in the floral sweetness.
 
 
CRICKET CARE OIL for HAIR : Chu's C Oil for HAIR
◾️ Usage ◾️
Apply an appropriate amount (1 dropper for long hair) to the tips of towel-dried hair and areas where pain is a concern.
It is also recommended for dry hair for morning hair styling.
You can also achieve an airy and fluffy hair bundle and a wave style using an iron.
 
* The outer shell of insects contains chitin, and do not use if you are allergic to crustaceans such as shrimp and crabs.
Who are supporting us?
 
Since it is "insect-derived", we believe that it is important for those who are interested in it to know about it first, and we are targeting customers who are highly ethically conscious and have a high interest in organic and SDGs who want to lead a higher quality and environmentally friendly life. Our actual customers are like that.
Mainly on our own EC site, we have placed it in EC marketplaces, hair salons, and loft Ginza and Shibuya. We often receive special compliments from our customers on the "fragrance" that we were particular about during development.
We have also been invited to participate in the "Insect Mirai Project in Matsumoto" sponsored by the Shinano Mainichi Shimbun, and we have received many encounters and opportunities after winning the "Sustainable Cosmetics Award".
 
 

All products

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Products

All products

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Chu’s

〜1,000
Followers
The world's first* hair oil containing cricket oil is born. * According to JR UNIQUE FOOD research (June 2019)
1
"Chu's" is an SDGs activity brand that creates "new connections" between people and insects with the meanings of "insect = chu" and "connect, plural = 's".
2
While "insect food" is attracting attention, we consider the use of cricket oil, which is extracted and discarded in the process of powdering, to be an urgent issue, and we have developed upcycled hair oil as a solution.
3
We will take on the challenge of realizing a one-stop solution for sustainable consumption and production. Winner of the Sustainable Cosmetics Award 2021 Upcycle Award.

Brand Owner

More about the Brand Owner

岩渕 裕子

YUKO IWABUCHI

Director and producer of TV and other content, videos, and content. After working at a commercial production company, he was engaged in the production of sports, information, and variety programs at a TV station. After becoming independent as a freelancer, he joined Saiko Co., Ltd. At Chu's, he is a business producer whose main focus is on product development.
Read More

Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Show original
 
I want to use cricket oil, which is extracted and discarded in the process of powdering.
 
"Crickets" are attracting attention and expectations around the world as a new earth-friendly food resource against the protein crisis. Similarly, when we were considering the development of food products using cricket powder, we learned that cricket oil was produced in the process of powdering and was discarded. In the future, there are high expectations for foods that use cricket powder, and the use of cricket oil, which is extracted and discarded in the process of powdering, is an urgent issue.
Therefore, when we investigated and analyzed cricket oil, we focused on the fact that it contains a lot of essential fatty acids, especially linoleic acid, which is excellent in moisturizing and barrier functions, more than three times that of argan oil.
In addition, we thought that it could be made into a beauty product by positioning it as a "third oil" that takes the good points of animal-based "skin-friendliness" and plant-based "lightness of comfort" because its lipid composition is intermediate between animal and plant-based products.
 
The more I learn about the possibilities, blessings, and vitality of insects, the more I feel gratitude and deep awe.
"Insects are cute."
"Insects are interesting."
"Insects are precious"
We hope that as many people as possible will feel the "blessings of the earth" through the hair oil of "cricket oil".
 
 
 
What are we doing?
 
The first step in sustainable manufacturing
 
Under the concept of "hair oil that beautifies the future of the earth and people," we manufacture hair oil by importing unfiltered bottled cricket oil that is extracted and discarded at a factory in Thailand, which is the largest producer of cricket powder distributed around the world.
 
One of the difficulties in developing the product was the scent of cricket oil. The outer shell of crickets contains the same chitinous substances as crustaceans, which gives it a fragrant shrimp-like smell. There was resistance to the process of deodorizing the scent because it seemed to negate the material, so we repeated the blending and sample production many times to see if we could make it smell good while making the most of the scent of cricket oil.
The answer I arrived at was "essential oils of plants and trees where crickets live." By scenting it with essential oils born from the environment in which crickets live, we were able to mask the smell of cricket oil and sublimate it into a "refreshing grassland scent".
In the future, we would like to realize a one-stop solution for sustainable consumption and production→ namely the production and commercialization of food crickets → the production and sale of hair oil with extracted oil.
 
 
Commitment to the product
 
"Chu's CRICKET CARE OIL for HAIR" won the Upcycling Award at the Sustainable Cosmetics Award 2021 and is a "hair oil" using cricket oil that has been recognized as the "world's first" by JR UNIQUE FOODS, the world's leading insect food company.
Cricket oil is the "third oil" after animal and vegetable products. It contains more than three times the amount of essential fatty acids (linoleic acid) that have moisturizing and barrier functions than argan oil (according to our research). 100% natural origin. It is a hair oil that gives natural moisture and shine to the hair, leading to a smooth and fluffy texture, and the future of the earth and people will be beautiful.
 
Aiming for a "moist yet airy" feel, vegetable squalane and almond oil made from olives are blended to achieve a smooth feel with good permeability and no stickiness.
The scent that has been well received by everyone is a "plant-based essential oil" that crickets live in, which contains geranium, lavender, and rosemary.
It is finished in a scent that makes you feel the freshness of herbs in the floral sweetness.
 
 
CRICKET CARE OIL for HAIR : Chu's C Oil for HAIR
◾️ Usage ◾️
Apply an appropriate amount (1 dropper for long hair) to the tips of towel-dried hair and areas where pain is a concern.
It is also recommended for dry hair for morning hair styling.
You can also achieve an airy and fluffy hair bundle and a wave style using an iron.
 
* The outer shell of insects contains chitin, and do not use if you are allergic to crustaceans such as shrimp and crabs.
Who are supporting us?
 
Since it is "insect-derived", we believe that it is important for those who are interested in it to know about it first, and we are targeting customers who are highly ethically conscious and have a high interest in organic and SDGs who want to lead a higher quality and environmentally friendly life. Our actual customers are like that.
Mainly on our own EC site, we have placed it in EC marketplaces, hair salons, and loft Ginza and Shibuya. We often receive special compliments from our customers on the "fragrance" that we were particular about during development.
We have also been invited to participate in the "Insect Mirai Project in Matsumoto" sponsored by the Shinano Mainichi Shimbun, and we have received many encounters and opportunities after winning the "Sustainable Cosmetics Award".
 
 

All products

There are no products available for display

Products

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There are no products available for display
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