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A skincare brand born from Miyahira Dairy, a long-established milk shop in Okinawa It is made with a focus on the scent and materials of Okinawa

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Chi-Chi

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株式会社宮平乳業

A skincare brand born from Miyahira Dairy, a long-established milk shop in Okinawa It is made with a focus on the scent and materials of Okinawa

1,842

Followers

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About the brand

A skincare brand born from Miyahira Dairy, a long-established milk shop in Okinawa It is made with a focus on the scent and materials of Okinawa

We used plenty of whey, a moisturizing ingredient extracted from Miyahira milk

We are particular about a unique scent that is surprising and exciting × the combination of Okinawan scents and aromas

Eight free formulas, including ethanol-free and paraben-free, reduce the burden on the skin

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Our company, Miyahira Dairy Industry, a long-established dairy manufacturer with the longest history in Okinawa Prefecture, is the only company in the prefecture that sells pasteurized milk.

For 100 years, we have been providing safe, secure, and well-made milk to the citizens of the prefecture.

On the occasion of our 100th anniversary in 2019,

New while making good use of surplus milk in winter"Expanding the possibilities of milk"With the goal of,

The "100th Anniversary New Business Project" has begun.

What are we doing?

Even if you say "expanding the possibilities of milk" in a mouthful,

・Milk is a beverage with a short shelf life.

・ Sales volume in winter (October to March) drops seasonally,

・ Raw milk from dairy farmers who purchase raw materials is limited,

is an issue, and there is a limit to the diversion to sweets and processed products.

Also, as a challenge, I will put it on a fresh taste.

While exploring the possibilities, it is included in the company's main product, "Pasteurized Miyahira Milk"

I learned that the ingredient "whey" is attracting attention not only for health but also for beauty.

If you use "whey", the shelf life is not short, and it is effective with a small amount of raw materials.

We can develop novel products that bring out the new appeal of milk.

And aiming for the next 100 years, it will be passed down from parents to children and grandchildren.

We decided to take on the challenge of a new form of milk = skin care products.

Commitment to the product

[Uses whey, a moisturizing ingredient extracted from Miyahira milk]

The supernatant liquid that is present when you open yogurt is called whey. Whey contains a variety of nutrients and is attracting attention for its beauty benefits. Chi-Chi Milk Skin Care Products contain plenty of whey extracted from Miyahira milk.

【Fragrance】

We have selected a unique scent that combines aromas with plants, fruits, and flowers that are inspired by Okinawa.

[8 free prescriptions]

We have realized 8 free formulas that can be used by people with sensitive skin, children and the elderly, reducing the burden on the skin.

Silicone-free, paraben-free, ethanol-free, mineral oil-free, synthetic fragrance-free, synthetic colorant-free, ultraviolet absorber-free, petroleum-based surfactant-free

So that we can convey the goodness of skin care products made by milk shops

I make it face to face with milk every day.

Who are supporting us?

We are particular about 8 free formulas so that it can be used by people with sensitive skin and a smooth feeling that is easy to use even in the Okinawan environment, and it is used by a wide range of age groups.

In addition, customers who came to travel said that they were interested in the milk at supermarkets and hotels in the prefecture because it was delicious, and that it was also popular as a souvenir because of the cuteness of the package and the unique point of "skin care made by a milk shop", and there are also people who actually visit the head office with the hope of purchasing it.

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Chi-Chi

Skin Care & Basic Cosmetics

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