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TOTTORI COFFEE ROASTER

We provide safe and secure organic and decaffeinated coffee that is healthy and environmentally friendly. We will be happy to handle even small lots.

3,466
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TOTTORI COFFEE ROASTER

トットリコーヒーロースター
Vendor
有限会社鳥取珈琲館
We provide safe and secure organic and decaffeinated coffee that is healthy and environmentally friendly. We will be happy to handle even small lots.
3,466
Followers
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About the brand

We provide safe and secure organic and decaffeinated coffee that is healthy and environmentally friendly. We will be happy to handle even small lots.
1
In order to deliver safety and security, and for the purpose of considering the environment, we have obtained organic JAS certification.
2
In order to solve social problems, we have obtained international fair trade certification. A portion of the proceeds will be used as a Fair Trade premium in each country of production.
3
We want everyone involved to be happy. I hope that it will lead to Japan and the world. We hope to be such a bridge.

More about the Brand Owner

田中 治

OSAMU TANAKA

I've always liked making things, so I was impressed by the work of "purchasing raw materials myself, finishing them to the ideal taste, and providing them," so I became a coffee shop. Our goal is to create a coffee shop where people can be happy with just one cup of coffee. That thought has become our commitment, and now we are able to propose and provide coffee to many people. I would like to make use of this experience to expand the way people enjoy coffee in the future. We would be happy if we could propose a way to enjoy coffee that suits each person and make them feel happy. We look forward to your inquiry and visit us
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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I've always liked making things, so I was impressed by the work of "purchasing raw materials myself, finishing them to the ideal taste, and providing them," so I became a coffee shop.
 
 
At the beginning of the company's founding, the vision of the previous generation.
"Our goal is to create a coffee shop where people can be happy with just one cup of coffee, and first of all, we want to make the people in front of us smile."
 
I am the second generation, but I would like to inherit this idea and connect it with our thoughts.
 
This sentiment is expressed in the latter half of the vision inherited from the previous generation.
 
"And so that the community and all the people involved with us can be happy with the services that only we can provide, so that it will lead to Japan and the world. I want to be that bridge."
 
Our company has been in business for 54 years.
Since its founding, the store has been operating under the name "Tottori Coffee House" until the early days of Reiwa, focusing on cafes that focus on siphon extraction and bean sales.
 
Tottori Coffee House
 
As the times change from Showa to Heisei and Reiwa, to follow the trend
While firmly holding the inherited axis, change the way it is presented,
Currently, we are operating in the style of a "roaster café" with a community-based approach that has not changed since our founding. This roaster café has a coffee roaster installed in the store, so you can enjoy the realism of the aroma and sound of roasting with your coffee.
(Hand drip coffee)
 
ROASTER CAFE TOTTORI COFFEE ROASTER Tottori-shi Shoeimachi Main Store
 
Totori Coffee House has changed its name to "THE MILL'S" (The Mills), moved to a general store tenant, and made a new start (opened in Reiwa 2), and now has two stores in Tottori City, which are used as a place of relaxation for local people.
(Coffee is siphon extracted)
 
THE MILL'S Tottori City Gyotoku store (interior shop Am's store)
 

What are we doing?

At the core of our business is the coffee manufacturing industry. With this as our main focus, we are engaged in the store business, wholesale business, and online sales business in various departments.
All of this is based on the hope that the coffee we make will make as many people as possible smile.
 
In the store business, we play the role of community spaces as a coffee shop and café rooted in the community, in the wholesale business, we make various proposals such as PB products and OEM manufacturing, and in the online sales business, we propose products for those who avoid caffeine under the keyword "decaffeinated."
 
One of our distinctive strengths in coffee production is that we have obtained "Organic JAS Certification" approved by the Ministry of Agriculture, Forestry and Fisheries Japan. In recent years, organic products have been attracting attention as a health boom, but we have been working on this for more than a dozen years. All of this is to create products that are friendly to people and the environment.
 
In addition, we have recently obtained the International Fair Trade Certification. The process of acquisition is that by grasping the flow of the fund more clearly, it is possible to provide a thorough explanation to consumers and transactions. This is because we hope that a portion of the sales of our products will be used as a fair trade premium to create a working environment for sustainable production in coffee-producing areas and to conduct research to cultivate better varieties.
We are also focusing on the spread of organic decaffeinated coffee. Many coffee lovers have various worries and questions, such as "I dare to refrain from caffeine intake" and "I am stopped from consuming caffeine". This is because I have a strong desire to help them as much as possible.
 
Today, we are full of various social problems related to environmental conservation and human rights. I believe that what we can do is to get involved in the field of coffee and gradually fulfill our role as a bridge.
 
 
 
 

Commitment to the product

Commitment (1)
Fair trade local procurement of raw materials
We only use ingredients that we are satisfied with.
We personally go to the country of origin to deepen our friendship with the producer and purchase "single-origin" products that are of high quality and easy to express the ideal taste, as well as "pesticide-free organic cultivation" products that have been carefully grown.
In addition, we would like to share the environmental issues, fair trade, SDGs, and the thoughts of producers that we experienced there.
We feel that by delivering the thoughts of everyone involved in the process of making one cup of coffee, our customers' thoughts and interest in coffee will deepen and they will be able to drink it more deliciously.
 
 
Commitment (2)
In-house roasting at our own organic JAS factory
Our goal of coffee production matches the needs of our customers, and we have started working on it and obtained "Organic JAS Certification". If you do not have this, you will not be able to display the name or mark of organic coffee.
Every year, strict organic certification facility inspections are conducted, and we continue to acquire this certification with the desire to "provide safe and secure products."
In addition, "I want to propose a better way to enjoy coffee," so we manufacture it at our own factory.
We determine the freshness of the raw materials and adjust the amount of heat and heat to be applied with our own profile and recipe. We will search for a number of points where we can maximize the deliciousness of the ingredients and narrow it down to the best position.
 
 
Commitment (3)
Development of in-house limited products
I like "manufacturing".
I feel that the thought of "how wonderful it would be if I could make people happy" with the things I created is the driving force behind product development.
Organic decaffeinated products created after having my first child, liquid coffee to easily taste our coffee, and additive-free baked goods to make coffee more enjoyable, are all products filled with thoughts.
We will continue to develop it in the future, so I hope you can look forward to it.

Who are supporting us?

It has been about three years since we started our online business for BtoC, but the question "Why are products being chosen?" arose, and we conducted a questionnaire survey of customers.
The results of the survey far exceeded our expectations.
We are focusing on decaffeinated coffee online, but the first thing that surprised me was that about 70% of all people are highly conscious of health and beauty, and they drink decaffeinated coffee and regular coffee (caffeinated) throughout the day because they want to get a good night's sleep for that reason.
Before the questionnaire was conducted, it was predicted that many people would refrain from caffeine intake for some reason, such as before, during, or after childbirth, or illness, but it was a survey that changed the way of thinking significantly.
Currently, many businesses are selling decaffeinated coffee, but the main reason why people choose our products seems to be that they have obtained "organic JAS certification".
In addition to decaffeinated, there are other products that you can choose from. It is "organic fair trade coffee". This product has obtained "International Fair Trade Certification" in addition to organic JAS certification. In particular, I have the impression that there are many people who are highly aware of environmental and social issues such as the SDGs.
Recently, the demand for commercial use has also been growing. Of course, there is a need to use our PB products as they are for commercial use, but we have received many voices for "OEM" manufacturing.
The exterior package is the development of a completely original product such as manufacturing coffee by providing the design to the contractor who requested it. (Novelties of coffee beans and drip bag coffee) This responds to the needs of many industries such as retail, accommodation, and tourism.
 
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