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Satoyama Coffee
You can see more than the face of the producer with direct trade in-house roasted coffee. The compensation for producers is 7 times higher than usual, it is forest cultivation, environmentally friendly, and does not use pesticides or chemical fertilizers.
1
It is a high-quality coffee from the Guji region in southern Ethiopia. It grows in the nutritious soil of a volcanic area, has a strong fruitiness, and is a delicious coffee.
2
You can disclose your cost structure. In addition, it is easy to gain trust by providing real information such as production stories because you go directly to the customer.
Brand Owner
More about the Brand Owner
大西克直
Katsuki Onishi
Born in Koto-ku, Tokyo, lives in Oga City, Akita Prefecture, 25 years old
I am fascinated by coffee beans.
In 2018, he was picked up by a poor family in Fiji and witnessed his mouth loss during a three-month homestay.
In 2019, he jumped into the coffee industry after learning that coffee was a crop related to poverty. Trained as a barista at a famous restaurant in Ibaraki. One cup of coffee is offered from 600 yen to 15,000 yen.
In 2021, we started selling our own roasted coffee "Satoyama Coffee".
In 2022, we completed direct imports from Ethiopia, and full-scale sales will begin in February 2023.
Operating company: Akita Satoyama Design LLC
・Date of establishment ... July 1, 2021
・ Business description ... (1) Import, roasting, and sales of coffee beans, (2) Planning and execution of rural projects, (3) Research and joint activities as a member of the "Satoyama Initiative" sponsored by the Ministry of the Environment
・ Banks ... Akita Bank, Japan Finance Corporation
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Satoyama Coffee is a brand that aims to realize a recycling-oriented society by making both producers and consumers smile.
Japan is the third largest coffee drinker in the world, consuming 450,000 tons of green beans per year. On the other hand, it is also a country where it is difficult to sell certified coffee.
Therefore, by adopting direct trade, we will realize ethical coffee that sells.
There are three main challenges with certified coffee.
①Mixed quality
... There is almost no function in the certification mechanism to guarantee the "deliciousness of coffee beans". Customers may have to give up deliciousness instead of ethical products, making it difficult to create continuous purchases.
②I don't know where my money is going.
... Certification agencies check every step of the complex coffee supply chain, but it's difficult for customers to keep track of where money is flowing. Customers are looking for a sense of "contributing to society," and it is easy to be passed over by "somehow good for society."
③There is a cost for the producer to maintain certification.
... There is also a burden on the producer side in the certification system. In addition, it has been pointed out that the current complex coffee supply chain issues (such as economic disparity) require "cost-effectiveness, investment in quality, and the ability to earn money through exports" of coffee farming itself.
We want to continue to buy Satoyama Coffee by providing our customers with "delicious ethics, a special feeling that can only be drunk here, and a sense of social contribution" through (1) direct purchase based on our own standards, (2) our own development of suppliers, and (3) detailed production information! and add more value to the coffee.
What are we doing?
(1) Direct purchase based on proprietary standards
We value direct trade. We deliver coffee that we have confirmed with our own eyes and tongue.Our purchasing criteria are as follows.
1. Environmentally friendly with forest cultivation
... The coffee we buy is not grown in monoculture, but in virgin or semi-virgin forests. This contributes to the improvement of coffee quality, biodiversity, and self-sufficiency in local food.
2. Fair compensation for producers
... The coffee we buy is paid fairly to the producers. In this purchase, we paid 7 times the usual price.
3. Clear flow of money from production to sales
... The coffee we buy is guaranteed to be price transparent. According to the wishes of the dealer, we also accept the provision of pops that show the cost structure.
4. It's better than that.
... The coffee we buy is the highest quality coffee, which is considered to be specialty coffee. Among the many specialty coffees, we import carefully selected coffees that are cupped (tasted) locally.
(2) Independent development of suppliers
We start by building relationships with producers and purchase through our own channels. By doing this, you will be able to encounter coffee beans that may not have entered Japan. Not only that, but by building a relationship of trust with producers, you can obtain detailed production information.
(3) Converting production information into content
We convert the information obtained through direct trade into content. There are many things that can be told, such as "producer's documentary", "booklet summarizing Ethiopia's travels", "cost structure", "taste secrets", etc.
Commitment to the product
(1) Retailer-limited coffee "Caramel feeling (lot name: Aba Kemer)"
・Ethiopia, Guji Province, Mekadu region
・It is characterized by a fruity aroma and sweetness at the end of drinking.
・Ripe coffee cherries were dried in the sun for 21 days and then aged for 120 days.
・It was cultivated in a volcanic area at an altitude of 2000 m. The bright red soil contains a lot of minerals, making it the perfect environment for making delicious coffee.
・ At tasting sales events, there are many cases where people are surprised that it is "different from ordinary coffee" and "really sweet" and buy it. It is a coffee with many fans.
(2) Drip bag (rose, 5-bag box)
・Ethiopia, Guji Province, Mekadu region
・It is a refreshing sweet coffee. It is a drip bag coffee, and it is easy for everyone to drink &the flavor does not change easily over time.
・ We have received comments such as "Let's buy it to try", "Just right for a gift", and "It tastes like a peach!"
(3) "Honey lemon feeling (lot name: Maritu)"
・Ethiopia, Guji Province, Womena region
・ You can feel the richness and sweetness in the freshness like lemon tea.
・75% of the coffee cherries are removed and dried to give them a clean taste.
・ It is the highest quality coffee that is quite beautiful in the state of raw beans and has almost no miscellaneous taste.
・ It is grown at a height of barely enough for coffee production at an altitude of 2200m. I grew up in a dense primeval forest.
・ We have received high evaluations such as "It's a honey lemon!" and "It's sour, but it's not bad at all."
The above coffee is the first lot to land in Japan.
Who are supporting us?
Most of our customers are women in their 30s and 40s.
Many of them are married or raising children, and their household income is usually above average.
In many cases, they stock 2-3 types of coffee beans at home, and in some cases, fans always keep them in the refrigerator as a "single army".
Some of the most common comments we receive include:
"It's delicious before the concept," "I've never had it before," "I can drink this coffee," "I'm so happy that you're writing about production information," "I've come to pay attention to the production background because I learned about Satoyama Coffee," "I have children and can't go abroad, so I'm happy to learn about a country I don't know through coffee."
In addition, I have the impression that many customers are busy with childcare, housework, work, etc., and their contact with society is diminished, so they are looking for a "sense of contributing to society" by purchasing ethical products.
Many of the existing dealers are "select shops with special products," "cafes with clearly stated concepts and brand images," and "companies that agree with our initiatives," and many of them are in a relatively high price range.
All products
There are no products available for display
Products
All products
There are no products available for display
Satoyama Coffee
You can see more than the face of the producer with direct trade in-house roasted coffee. The compensation for producers is 7 times higher than usual, it is forest cultivation, environmentally friendly, and does not use pesticides or chemical fertilizers.
1
It is a high-quality coffee from the Guji region in southern Ethiopia. It grows in the nutritious soil of a volcanic area, has a strong fruitiness, and is a delicious coffee.
2
You can disclose your cost structure. In addition, it is easy to gain trust by providing real information such as production stories because you go directly to the customer.
Brand Owner
More about the Brand Owner
大西克直
Katsuki Onishi
Born in Koto-ku, Tokyo, lives in Oga City, Akita Prefecture, 25 years old
I am fascinated by coffee beans.
In 2018, he was picked up by a poor family in Fiji and witnessed his mouth loss during a three-month homestay.
In 2019, he jumped into the coffee industry after learning that coffee was a crop related to poverty. Trained as a barista at a famous restaurant in Ibaraki. One cup of coffee is offered from 600 yen to 15,000 yen.
In 2021, we started selling our own roasted coffee "Satoyama Coffee".
In 2022, we completed direct imports from Ethiopia, and full-scale sales will begin in February 2023.
Operating company: Akita Satoyama Design LLC
・Date of establishment ... July 1, 2021
・ Business description ... (1) Import, roasting, and sales of coffee beans, (2) Planning and execution of rural projects, (3) Research and joint activities as a member of the "Satoyama Initiative" sponsored by the Ministry of the Environment
・ Banks ... Akita Bank, Japan Finance Corporation
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Satoyama Coffee is a brand that aims to realize a recycling-oriented society by making both producers and consumers smile.
Japan is the third largest coffee drinker in the world, consuming 450,000 tons of green beans per year. On the other hand, it is also a country where it is difficult to sell certified coffee.
Therefore, by adopting direct trade, we will realize ethical coffee that sells.
There are three main challenges with certified coffee.
①Mixed quality
... There is almost no function in the certification mechanism to guarantee the "deliciousness of coffee beans". Customers may have to give up deliciousness instead of ethical products, making it difficult to create continuous purchases.
②I don't know where my money is going.
... Certification agencies check every step of the complex coffee supply chain, but it's difficult for customers to keep track of where money is flowing. Customers are looking for a sense of "contributing to society," and it is easy to be passed over by "somehow good for society."
③There is a cost for the producer to maintain certification.
... There is also a burden on the producer side in the certification system. In addition, it has been pointed out that the current complex coffee supply chain issues (such as economic disparity) require "cost-effectiveness, investment in quality, and the ability to earn money through exports" of coffee farming itself.
We want to continue to buy Satoyama Coffee by providing our customers with "delicious ethics, a special feeling that can only be drunk here, and a sense of social contribution" through (1) direct purchase based on our own standards, (2) our own development of suppliers, and (3) detailed production information! and add more value to the coffee.
What are we doing?
(1) Direct purchase based on proprietary standards
We value direct trade. We deliver coffee that we have confirmed with our own eyes and tongue.Our purchasing criteria are as follows.
1. Environmentally friendly with forest cultivation
... The coffee we buy is not grown in monoculture, but in virgin or semi-virgin forests. This contributes to the improvement of coffee quality, biodiversity, and self-sufficiency in local food.
2. Fair compensation for producers
... The coffee we buy is paid fairly to the producers. In this purchase, we paid 7 times the usual price.
3. Clear flow of money from production to sales
... The coffee we buy is guaranteed to be price transparent. According to the wishes of the dealer, we also accept the provision of pops that show the cost structure.
4. It's better than that.
... The coffee we buy is the highest quality coffee, which is considered to be specialty coffee. Among the many specialty coffees, we import carefully selected coffees that are cupped (tasted) locally.
(2) Independent development of suppliers
We start by building relationships with producers and purchase through our own channels. By doing this, you will be able to encounter coffee beans that may not have entered Japan. Not only that, but by building a relationship of trust with producers, you can obtain detailed production information.
(3) Converting production information into content
We convert the information obtained through direct trade into content. There are many things that can be told, such as "producer's documentary", "booklet summarizing Ethiopia's travels", "cost structure", "taste secrets", etc.
Commitment to the product
(1) Retailer-limited coffee "Caramel feeling (lot name: Aba Kemer)"
・Ethiopia, Guji Province, Mekadu region
・It is characterized by a fruity aroma and sweetness at the end of drinking.
・Ripe coffee cherries were dried in the sun for 21 days and then aged for 120 days.
・It was cultivated in a volcanic area at an altitude of 2000 m. The bright red soil contains a lot of minerals, making it the perfect environment for making delicious coffee.
・ At tasting sales events, there are many cases where people are surprised that it is "different from ordinary coffee" and "really sweet" and buy it. It is a coffee with many fans.
(2) Drip bag (rose, 5-bag box)
・Ethiopia, Guji Province, Mekadu region
・It is a refreshing sweet coffee. It is a drip bag coffee, and it is easy for everyone to drink &the flavor does not change easily over time.
・ We have received comments such as "Let's buy it to try", "Just right for a gift", and "It tastes like a peach!"
(3) "Honey lemon feeling (lot name: Maritu)"
・Ethiopia, Guji Province, Womena region
・ You can feel the richness and sweetness in the freshness like lemon tea.
・75% of the coffee cherries are removed and dried to give them a clean taste.
・ It is the highest quality coffee that is quite beautiful in the state of raw beans and has almost no miscellaneous taste.
・ It is grown at a height of barely enough for coffee production at an altitude of 2200m. I grew up in a dense primeval forest.
・ We have received high evaluations such as "It's a honey lemon!" and "It's sour, but it's not bad at all."
The above coffee is the first lot to land in Japan.
Who are supporting us?
Most of our customers are women in their 30s and 40s.
Many of them are married or raising children, and their household income is usually above average.
In many cases, they stock 2-3 types of coffee beans at home, and in some cases, fans always keep them in the refrigerator as a "single army".
Some of the most common comments we receive include:
"It's delicious before the concept," "I've never had it before," "I can drink this coffee," "I'm so happy that you're writing about production information," "I've come to pay attention to the production background because I learned about Satoyama Coffee," "I have children and can't go abroad, so I'm happy to learn about a country I don't know through coffee."
In addition, I have the impression that many customers are busy with childcare, housework, work, etc., and their contact with society is diminished, so they are looking for a "sense of contributing to society" by purchasing ethical products.
Many of the existing dealers are "select shops with special products," "cafes with clearly stated concepts and brand images," and "companies that agree with our initiatives," and many of them are in a relatively high price range.
All products
There are no products available for display
Products
All products
There are no products available for display
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