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Tea Diagram
In a small tea plantation in Kaga City, Ishikawa Prefecture, the "Kaga Black Tea" brand is made by organic cultivation without pesticides during cultivation. It was launched with the mission of supporting tea farmers who protect the tea plantations that have been around since the Edo period.
1
Aroma and astringent taste similar to berries. You will be surprised by the fruity aroma that comes from the cup, and the mellow sweetness and astringency unique to black tea coexist in a well-balanced manner, making it a very easy-to-drink Japanese black tea.
2
It is rich in astringency (tannin), which is claimed to have an antioxidant effect depending on the soil and location, called "black boku" unique to Minamikaga. Even with milk tea with a lot of sugar and milk, you can feel the contours of black tea.
3
It will fascinate you with various expressions depending on how you brew it. Regardless of the tea utensils, it can be used for any occasion, such as a British teapot, a French tea drip, or a Taiwanese tea lid
Brand Owner
More about the Brand Owner
直地はるみ
NAOJI HARUMI
Born in Ishikawa Prefecture. He presides over the design atelier ASSOCIEPD. In 2017, Kaga City, Ishikawa Prefecture participated in the "Tea Production Area Revitalization Project" in collaboration with NextCommonsLab as a branding representative. Impressed by the farmers of the Uchikoshi Tea Association who wanted to protect the tea plantations that have continued since the Edo period and connect them to the future, and the deliciousness of Kaga's black tea, he launched Kaga's tea brand "Chazu" in 2018.
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Auto-translated
I want you to know about the small tea plantations that everyone in Kaga continues to protect.
In Kaga City, Ishikawa Prefecture, tea plantations that have been around since the Edo period are still spreading.
Over the course of its long history, the scale of tea plantations has become smaller, and it seems that it was on the verge of disappearing at one point.
The people of Minamikaga and Uchikoshi, where the tea plantations are located, wanted to somehow pass on to the future the fresh and dazzling green of the spring harvested tea leaves and the aroma of tea spreading from the tea factory. We want to protect the precious local specialties and unique tea culture.
Therefore, all the local people planted tea seedlings and managed to increase the number of tea plantations to the extent that they could sell them to the local community.
Tea farmers make tea with organic fertilizers without using pesticides as much as possible so that everyone can enjoy tea with peace of mind, while valuing the life cycle of the tea plantation.
That's why the tea plantations are lively, with ladybugs coming to play and insects that cooperate with pollination.
In the tea plantations, which are secretly but continuously protected by the efforts of the local people, tea leaves nurtured by the climate are growing in harmony with nature.
The black tea, which is made by all the local people, is a reflection of the natural environment of the year (just as the flavor of wine varies from year to year), and you can enjoy the flavor of each year.
What are we doing?
Development of products that are not sold at tea shops in the prefecture
The black tea finished in the tea plantations of the Uchikoshi Tea Association is sold at tea shops in Ishikawa Prefecture and served at restaurants and is almost sold out every year. In other words, it is a Japanese black tea that does not go out of the prefecture very often.
Since it is a delicious Japanese black tea, I would like more people to know about it and taste it, so I multiplied various ideas with rare black tea to create a tea diagram product.
For example, the "Kaga Black Tea Bag" in the tea diagram is a bit small to be called a tea leaf. This is so that it can be roasted deliciously even with a short extraction time.
In addition, tea bags made of a naturally derived raw material called soylon (starchy substances such as corn and potatoes) are used. It removes the miscellaneous taste from the tea leaves and brings out the mellowness unique to Kaga's black tea.
This Soiron tea bag is a little expensive material, so I was hesitant at first.
However, before making the product, I tested it by comparing it with the one extracted with nylon or paper tea bags.
Soiron was able to enjoy the original flavor of Kaga black tea as if the tea leaves were brewed in a pot for a long time.
In addition, the fact that soylon is a sustainable material that is hydrolyzed under appropriate conditions and then decomposed by microorganisms into water and carbon dioxide is also a perfect fit for Kaga's tea, which is grown in harmony with nature.
In addition, I also made chai using vintage black tea (black tea from before the year of production that was lying dormant in the brewery in Uchikoshi) that was not sold at tea shops in the prefecture.
The chef of a Michelin Bib Gourmand restaurant supervises the recipe, collaborates with the tea leaves of the chai master who appeared in "The World Matsuko Doesn't Know", and sells a limited number of original chai. (Individual packaging of tea leaves and spices of Kaga black tea)
Commitment to the product
Feel free and stylish. You can enjoy delicious Kaga tea anywhere
I'm interested in Japanese black tea and want to try it once. If it's delicious, I want to enjoy a "good tea" during a short break. If you like it, you want to give it as a small gift to your friends.
In order to appear in the story of such customers, Chazu is particular about the packaging.
First of all, we recommend 4 tea bags to customers who want to try it once. It is a simple white small zip pack. It is also the No. 1 most popular store that handles it. With an introduction tag of the Uchikoshi Tea Association.
Next, "If it's delicious, I want to enjoy 'good tea' during a short break." It is priced more cheaply than 4 pieces. Most of Kaga's tea repeaters choose a pack of 10.
As a "small gift for friends", we recommend the first pack of 4 tea bags and a limited number of collaboration chai.
The collaboration chai is currently the second "Kaga black tea × Kanbara chai". If you have a pot and milk, you can make 1-2 cups of the product for 2 times (2 packs).
There are less than 100 pieces left, but the third one will start after it is sold out. (The third collaboration is planned to be masala tea with a recipe supervised by a Michelin Bib Gourmand winning restaurant in Hiroshima.)
One of our commitments is that the tea diagram products are packaged in a small size. If you like Kaga tea, put a bag in your bag so that you can enjoy a delicious time anytime, anywhere!
Who are supporting us?
It is purchased by those who are particular about food.
People who are particular about black tea and tea enthusiasts are repeating and purchasing it. In addition, there are many cases, especially for women, who like the packaging and buy it as a gift.
Wholesalers are purchased by shops that are preferred by gourmet customers, such as tea specialty stores, popular bagel shops that use ingredients from Ishikawa Prefecture, muffin shops with long lines that are open deep in the mountains only during the summer, and liquor stores that collect Hokuriku's specialty foods in hot spring areas.
All products
There are no products available for display
Products
All products
There are no products available for display
Tea Diagram
In a small tea plantation in Kaga City, Ishikawa Prefecture, the "Kaga Black Tea" brand is made by organic cultivation without pesticides during cultivation. It was launched with the mission of supporting tea farmers who protect the tea plantations that have been around since the Edo period.
1
Aroma and astringent taste similar to berries. You will be surprised by the fruity aroma that comes from the cup, and the mellow sweetness and astringency unique to black tea coexist in a well-balanced manner, making it a very easy-to-drink Japanese black tea.
2
It is rich in astringency (tannin), which is claimed to have an antioxidant effect depending on the soil and location, called "black boku" unique to Minamikaga. Even with milk tea with a lot of sugar and milk, you can feel the contours of black tea.
3
It will fascinate you with various expressions depending on how you brew it. Regardless of the tea utensils, it can be used for any occasion, such as a British teapot, a French tea drip, or a Taiwanese tea lid
Brand Owner
More about the Brand Owner
直地はるみ
NAOJI HARUMI
Born in Ishikawa Prefecture. He presides over the design atelier ASSOCIEPD. In 2017, Kaga City, Ishikawa Prefecture participated in the "Tea Production Area Revitalization Project" in collaboration with NextCommonsLab as a branding representative. Impressed by the farmers of the Uchikoshi Tea Association who wanted to protect the tea plantations that have continued since the Edo period and connect them to the future, and the deliciousness of Kaga's black tea, he launched Kaga's tea brand "Chazu" in 2018.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
I want you to know about the small tea plantations that everyone in Kaga continues to protect.
In Kaga City, Ishikawa Prefecture, tea plantations that have been around since the Edo period are still spreading.
Over the course of its long history, the scale of tea plantations has become smaller, and it seems that it was on the verge of disappearing at one point.
The people of Minamikaga and Uchikoshi, where the tea plantations are located, wanted to somehow pass on to the future the fresh and dazzling green of the spring harvested tea leaves and the aroma of tea spreading from the tea factory. We want to protect the precious local specialties and unique tea culture.
Therefore, all the local people planted tea seedlings and managed to increase the number of tea plantations to the extent that they could sell them to the local community.
Tea farmers make tea with organic fertilizers without using pesticides as much as possible so that everyone can enjoy tea with peace of mind, while valuing the life cycle of the tea plantation.
That's why the tea plantations are lively, with ladybugs coming to play and insects that cooperate with pollination.
In the tea plantations, which are secretly but continuously protected by the efforts of the local people, tea leaves nurtured by the climate are growing in harmony with nature.
The black tea, which is made by all the local people, is a reflection of the natural environment of the year (just as the flavor of wine varies from year to year), and you can enjoy the flavor of each year.
What are we doing?
Development of products that are not sold at tea shops in the prefecture
The black tea finished in the tea plantations of the Uchikoshi Tea Association is sold at tea shops in Ishikawa Prefecture and served at restaurants and is almost sold out every year. In other words, it is a Japanese black tea that does not go out of the prefecture very often.
Since it is a delicious Japanese black tea, I would like more people to know about it and taste it, so I multiplied various ideas with rare black tea to create a tea diagram product.
For example, the "Kaga Black Tea Bag" in the tea diagram is a bit small to be called a tea leaf. This is so that it can be roasted deliciously even with a short extraction time.
In addition, tea bags made of a naturally derived raw material called soylon (starchy substances such as corn and potatoes) are used. It removes the miscellaneous taste from the tea leaves and brings out the mellowness unique to Kaga's black tea.
This Soiron tea bag is a little expensive material, so I was hesitant at first.
However, before making the product, I tested it by comparing it with the one extracted with nylon or paper tea bags.
Soiron was able to enjoy the original flavor of Kaga black tea as if the tea leaves were brewed in a pot for a long time.
In addition, the fact that soylon is a sustainable material that is hydrolyzed under appropriate conditions and then decomposed by microorganisms into water and carbon dioxide is also a perfect fit for Kaga's tea, which is grown in harmony with nature.
In addition, I also made chai using vintage black tea (black tea from before the year of production that was lying dormant in the brewery in Uchikoshi) that was not sold at tea shops in the prefecture.
The chef of a Michelin Bib Gourmand restaurant supervises the recipe, collaborates with the tea leaves of the chai master who appeared in "The World Matsuko Doesn't Know", and sells a limited number of original chai. (Individual packaging of tea leaves and spices of Kaga black tea)
Commitment to the product
Feel free and stylish. You can enjoy delicious Kaga tea anywhere
I'm interested in Japanese black tea and want to try it once. If it's delicious, I want to enjoy a "good tea" during a short break. If you like it, you want to give it as a small gift to your friends.
In order to appear in the story of such customers, Chazu is particular about the packaging.
First of all, we recommend 4 tea bags to customers who want to try it once. It is a simple white small zip pack. It is also the No. 1 most popular store that handles it. With an introduction tag of the Uchikoshi Tea Association.
Next, "If it's delicious, I want to enjoy 'good tea' during a short break." It is priced more cheaply than 4 pieces. Most of Kaga's tea repeaters choose a pack of 10.
As a "small gift for friends", we recommend the first pack of 4 tea bags and a limited number of collaboration chai.
The collaboration chai is currently the second "Kaga black tea × Kanbara chai". If you have a pot and milk, you can make 1-2 cups of the product for 2 times (2 packs).
There are less than 100 pieces left, but the third one will start after it is sold out. (The third collaboration is planned to be masala tea with a recipe supervised by a Michelin Bib Gourmand winning restaurant in Hiroshima.)
One of our commitments is that the tea diagram products are packaged in a small size. If you like Kaga tea, put a bag in your bag so that you can enjoy a delicious time anytime, anywhere!
Who are supporting us?
It is purchased by those who are particular about food.
People who are particular about black tea and tea enthusiasts are repeating and purchasing it. In addition, there are many cases, especially for women, who like the packaging and buy it as a gift.
Wholesalers are purchased by shops that are preferred by gourmet customers, such as tea specialty stores, popular bagel shops that use ingredients from Ishikawa Prefecture, muffin shops with long lines that are open deep in the mountains only during the summer, and liquor stores that collect Hokuriku's specialty foods in hot spring areas.
All products
There are no products available for display
Products
All products
There are no products available for display
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