iico

イイコ

Vendor

A brand that enjoys living with dogs and sensibility. We deliver food that people can eat and items that are close to living with dogs.

Handmade & Crafts

Eco-friendly

Social Good

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About the brand

A brand that enjoys living with dogs and sensibility. We deliver food that people can eat and items that are close to living with dogs.

Dog treats made as "food" that people can eat. It is designed to be safe in compliance with the Food Sanitation Act and the Pet Food Safety Act.

"Design that updates everyday life" We are conscious of a borderless appearance that does not give a sense of life.

Reducing food loss and selecting environmentally friendly materials, etc. We are also working on sustainable manufacturing.

More about the Brand Owner

浅田姉妹

アサダシマイ

The Asada sisters, who grew up with animals from a young age, launched "iico" in 2020 to enjoy living with dogs. The trigger was the existence of Umu, a French bulldog that my sister met in 2015. My sister became independent after working in space design and obtained qualifications as a pet nutrition manager and pet dietary educator. At IICO, I am in charge of planning, recipe development, confectionery production, writing, and brand direction. My sister has experience in planning and production at an apparel and pet products manufacturer. At iico, he is in charge of overall brand visuals such as design, packaging, and social media. Utilizing the expertise of each sister, we create food snacks that dogs and people can enjoy together, as well as products that color our lives with dogs. The background of the brand is also disseminated in notes and podcasts "Dog Love Radio".

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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To the good guys who give color to everyday life,

A small gift.

To the dogs who snuggle up to me every day,

I want to deliver an opportunity to say "thank you".

IICO was born from that thought.

We don't just treat dog treats as a luxury item

I think it is communication that connects time between dogs and people.

The excitement of the moment you open the lid.

A small treat to put in the palm of your hand.

Through that time, my life with the dog becomes a little richer.

I want to be a brand that delivers such an experience.

And this feeling is also reflected in the design of the product.

The idea isWhy choose it as a gift?It becomes,

Designs that lead to repeat purchasesIt is reflected in.

It is strongly supported by those who consider dogs as family members,

It is a brand that is chosen based on "value" rather than unit price.

What are we doing?

IICO focuses on treats that dogs and people can enjoy together.

It is a lifestyle brand.

In Japan, many dog treats are treated as miscellaneous goods.

At IICO, we manufacture in an environment that complies with the Food Sanitation Act.

We have the same quality labeling as human food.

✔ Quality standards that people can eat together

✔ Designed to be free of wheat, eggs, dairy products, and sugar

✔ Designs that make as gifts

✔ Continuous purchase leads by refill design

We are engaged in product development and brand design.

Not a "pet sales floor exclusive product",

It features a design that blends in with the lifestyle sales floor.

Selection criteria for raw materials

1. No allergen-free ingredients (flour, eggs, dairy products, corn, nuts, etc.).

2. Do not use unnecessary food additives, and use what is necessary after understanding the purpose and safety.

3. Safe and secure items managed with the same hygiene standards as human food.

4. Those that make use of the original flavor of the ingredients and have excellent palatability.

5. Reliable producers and manufacturers that can be stably procured.

We manufacture with the idea of "choosing the minimum necessary" after understanding the purpose and safety, rather than "food additives = evil".

What is important is not "whether to use or not to use" rather than "why to use" and "how to choose".

IICO is responsible for how it is selected.

The design is from the perspective of interior and fashion.

We are conscious of a borderless appearance that does not give a sense of life and blends in with any space.

From a sustainable perspective,

1. Making snacks that make use of the power of ingredients

2. Selection of environmentally friendly materials

3. Suggestions to make living with dogs long and comfortable

4. Reducing food loss by utilizing surplus products

We are working on it.

Commitment to the product

■ Candy-wrapped small cookies (popular series)

IICO's representative series of small heart cookies.

By making it into a candy-shaped package,

・The amount given is easy to manage

・Easy to carry around for walks and outings

・Easy to distribute events and use gifts

It has the characteristic of

It is a popular product that has sold over 100,000 units in total.

■ Venison jerky (standard popular)

Additive-free jerky made with domestic venison.

It is a tip type that even women can break with one hand.

It is characterized by the aroma of venison that spreads the moment you open the bag.

It is a standard product that is often purchased repeatedly due to its high palatability.

Because it breaks easily by hand,

・Training rewards

・Snacks during a walk

・Feed small dogs in small quantities

It is used in a wide range of scenes.

With simple ingredients and high palatability,

It is a product that is easy to move around even for the first time.

■ Cookie tin series

"Snacks are in the can."

Like when opening chocolates and jewelry

We want to deliver the "experience of opening the lid" as a dog treat.

This product was born from such a thought.

The cans have excellent moisture-proof, light-blocking, and sealing properties.

It retains the aroma and flavor of the cookies for a long time.

This is a product with high demand for gifts.

Who are supporting us?

IICO is supported by people who enjoy living with dogs as a lifestyle.

It is characterized by a wide range of uses, such as daily snacks, event distribution, and gift use.

As a result, it is supported by the following demographics:

● Main customer base

・Mainly in their 20s and 40s (the largest user base is in their 20s and 30s)

・Those who are conscious of managing the health of their dogs

・Those who are careful in selecting products due to allergies

In addition, the demand for gifts is high,

・Gift for dog friends

・Souvenirs from the event

・Novelty of hotel accommodation plans

It is used in a wide range of applications.

●Handling results

・Cafe

・Lifestyle Shop

・Hotel

・Select Shop

etc.

It is also available in sales floors other than pet specialty stores.

Brand review for iico

Reviews, word-of-mouth, and impressions from buyers who purchase this brand

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Cafe・Tea House

Posted on

1/19/26

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ハート形の可愛いオートミールクッキーを注文しました。最初大きなサイズのものを入荷しましたが、やや高額になってしまいなかなか売れず。来店してくれたわんちゃんにオヤツとして1個ずつプレゼントしていたら、いつの間にかファンが出来ていて、その後20gサイズのものを入荷したらすぐ売り切れてしまいました。チワワのような顎の小さめわんちゃんでも食べやすく、好評です。リピート確定商品です。

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この度はレビューをお寄せいただき、誠にありがとうございます！店頭でわんちゃんへのプレゼントとしてお渡しいただいたこと、そしてそこからファンになってくださった方がいらっしゃったこと、とても嬉しく拝見いたしました。 iicoのクッキーは、小さなお口の子やシニアさんでも食べやすいサイズと食感を意識して設計しておりますので、そのように感じていただけたことは本当に励みになります。 20gサイズもご好評とのこと、心より感謝申し上げます。今後も安心してお取り扱いいただけるよう努めてまいります✨ 引き続きどうぞよろしくお願いいたします🫶 iico 浅田姉妹

Others

Posted on

11/22/25

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イベントでオートミールのクッキーを試食を兼ねてプレゼントしました。お米アレルギーのワンちゃんが数頭いるので、いつも何をプレゼントするか悩むのですが、今回は全員に同じ物をお渡し出来ました。みんな美味しそうに食べてくれたので、早速帰りにご購入いただき、少しですが用意していた分は完売しました。キャンディ包が可愛いので、来月のクリスマス会では、透明のオーナメントに入れて、ツリーに飾る予定です。もちろんプレゼントなのでお持ち帰りいただきます。きなこは、私も愛犬といただいています。「愛犬と一緒に同じ物を食べる」って、とっても幸せな気分になりますね！またお願いします。

This review is based on orders for the following products

Replies from brands

このたびは嬉しいお言葉をありがとうございます！！イベントでみなさんと一緒に楽しんでいただけたこと、そして「同じものを食べられる幸せ」を感じてくださったこと、とても嬉しく拝見しました。お米アレルギーのわんちゃんにも安心してお渡しいただけたとのこと、小さな工夫が誰かのやさしい選択につながっているようで、本当に励みになります。キャンディ包みをツリーに飾っていただけるなんて…🎄 そんな風に楽しんでもらえることが何より嬉しいです。また季節ごとのおやつを通して、“いっしょの時間”をお届けできますように🌿 これからもどうぞよろしくお願いいたします🫶 iico 浅田姉妹

Cafe・Tea House

Posted on

10/14/25

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1番魅力に感じているのは実際に作り手様が感じたことや経験から誕生した拘りの商品であるということ。商品の細部までひとつひとつに愛情を感じます。人とわんちゃんとが共有できる美味しさはもちろんのこと、置くだけで目を引くセンス抜群、魅力的なデザインが気に入っています。特に季節限定商品は店頭入荷すると1日で完売してしまうほど大人気で集客の意味でも大変助かっております。最近は季節の缶や大容量も販売が開始されて嬉しく思っております。キャンディータイプのおやつと缶がとても人気なので是非いつかiico缶のブラック、オリーブも卸再販して頂きたいです。素敵なお品物をこれからもこちらの地域の皆様にお届けできるよう微力ながら尽力させて頂きますので、今後ともどうぞ宜しくお願い致します！

Replies from brands

このたびは心のこもったレビューを、誠にありがとうございます！！！ひとつひとつの小さなおやつに込めた想いを、こんなにも丁寧に感じ取ってくださり、本当にうれしく拝読しました。お店に訪れるお客様とイイコたちの時間のなかに、iicoのおやつが彩りを添えられているのだと思うと胸がいっぱいです。これからも、季節ごとの楽しみと心地よい時間をお届けできるよう励んでまいります。今後ともどうぞよろしくお願いいたします🌿 iico 浅田姉妹

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About the brand

More about the Brand Owner

浅田姉妹

アサダシマイ

Learn more about this brand

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Brand review for iico

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