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Based on the concept of "making an ethical life stylish, fun, and free," we manufacture products that are upcycled and recycled from ocean plastics and waste plastics.

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jiyukimama

ジユウキママ

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jiyukimama

Based on the concept of "making an ethical life stylish, fun, and free," we manufacture products that are upcycled and recycled from ocean plastics and waste plastics.

1,758

Followers

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About the brand

Based on the concept of "making an ethical life stylish, fun, and free," we manufacture products that are upcycled and recycled from ocean plastics and waste plastics.

Manufacturing that allows things that have been discarded and deemed unnecessary to live a "second life" and circulate a win-win relationship between people, things, and the earth.

The designer and his friends collected marine plastic waste plastics in Okinawa, and everything from cleaning to design is manufactured by hand. No two patterns are the same, and it is a one-of-a-kind product.

The color design is based on the image of Okinawa's nature, making use of the color of the material without coloring. Not only seaside fashion, but also urban fashion can be baptized with accents.

More about the Brand Owner

眞榮喜　南

MINAMI MAEKI

Born in Okinawa. After starting surfing, he learned about the wonders of nature and the importance of living in his own way, so he quit his previous job and founded jiyukimama with two friends in 2022. Aspiring to a recycling-oriented future built together with the community, he makes use of his experience as an elementary school teacher in his previous job to not only manufacture upcycled recycled products, but also gives lectures to schools and companies, conducts sustainable tours, and other activities.

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Why are we doing?

What are we doing?

Commitment to the product

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Why are we doing?

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I want to leave the beautiful sea of Okinawa that we can be proud of to the world for the future...I want to "give back to the sea". It all started with such a simple thought.

A designer whose lifestyle is marine sports started the brand inspired by the beautiful colors of plastic waste that has washed up on the beach.

"Ethical life is stylish, fun, and free"Based on the concept, we create a win-win relationship between people and the earth, and create products that give people an opportunity to think about how to coexist with the earth and live.

It wasn't until I started surfing that I realized the greatness of the ocean. There are many Mr./Ms. people who take this beautiful sea of Okinawa for granted. Of course, I was one of them. However, when I felt firsthand the crisis of the sea that was being destroyed by the coral bleaching phenomenon of Taku Mr./Ms. and the destruction of nature due to abnormal weather, I decided to do what I could as an Uchinanchu (Okinawan citizen) step by step.

What are we doing?

I want to create an opportunity to lower the hurdle of environmental consideration...

Surfers often go home with a surfboard in one hand and as much trash as they can hold in the other to give back to the ocean and to keep themselves in this beautiful ocean for a long time.

Treat it as your own. This is because we believe that this will be the best solution to environmental problems.

In order to make it your own, you need to be positive for yourself.

The message of jiyukimama's products is that they are things that you can enjoy, and that when you see them, you will remember the sea of Okinawa and the local nature and take some action in your own way.

In addition, as an opportunity to lower the hurdles, we give lectures to schools and companies, conduct sustainable tours, and workshops. I believe that "knowing and thinking" through these things will lead to "action".

It's been two years since I started. I hit Mr./Ms.'s wall. I was told, "It was garbage, but it's so expensive," and "How many people in the world wear plastic and say, 'Isn't it wonderful?'" But do you still do it? I felt that I was being tested. "Environment and money" and "plastics and money" are very far away. However, we will circulate the resources that are currently created on the ground and use them to the fullest. It also enriches people's minds. I think it's good to have such a product.

People who used to think that someone with a high level of awareness would be able to contribute to the planet just by changing what they buy. I think I can do this. I think that making people think this way is the quickest way to solve environmental issues.

Commitment to the product

A second life for those who have been discarded...

As much as possible, a method that does not have an environmental impact...

That's upcycling.

Jiyukimama circulates the resources that we have now. We are manufacturing with the image of "local production for local consumption".

We are particular about the design, which can add a baptized essence not only to seaside fashion but also to urban fashion.

Rather than wanting you to pick it up because it's eco, I want you to pick it up because you think it's wonderful. And you can use it for a long time. It is a product that can add color to people's lives and contribute to the earth.

accessory

(1) Collect marine plastic waste in Okinawa.

(2) Wash and dry.

(3) Grinding.

(4) Make the most of the color without coloring, create a plate and cut the design.

(5) Completed after resin coating.

It is almost made by hand, and the same thing is finished in a "one-of-a-kind accessory" that is not the same.

And lightweight. It is also attractive that it does not get tired even if it is large and worn for a long time.

The metal fittings are rust-resistant and allergy-resistant "Surgical Stainless Steel 316L" metal fittings used for medical scalpels.

Pouches and coin purses

Using cushioning material as a base, sheets designed with ocean plastic and fish nets are created and sewed.

For a colorful and POP finish. Everything was done by hand, and we finished it with as little new material as possible. Except for the zippers and metal fittings, it is waste.

The buttons are manufactured in-house. It has a colorful and unique design born from the bottle cap.

Who are supporting us?

Currently, it is handled by POPUP at department stores in the prefecture, online shops, hotels that focus on environmental considerations, and hotels that focus on art.

Our customers have told us that they liked the design and that they have become interested not only in environmental issues but also in other social issues.

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Deferred payments of up to 60 days

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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jiyukimama

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About the brand

More about the Brand Owner

眞榮喜 南

MINAMI MAEKI

Learn more about this brand

What are we doing?

Commitment to the product

Who are supporting us?

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眞榮喜　南