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By connecting with the earth, we can return to our true selves. "Comfort that resonates with the earth" We offer proposals in a variety of forms.

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Ametsuchi ..

アメツチ

Vendor

Prunier

By connecting with the earth, we can return to our true selves. "Comfort that resonates with the earth" We offer proposals in a variety of forms.

〜1,000

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About the brand

By connecting with the earth, we can return to our true selves. "Comfort that resonates with the earth" We offer proposals in a variety of forms.

A time to connect with the earth and return to your true self. We propose products that convey the "comfort of people and the earth in harmony".

Using carefully selected materials from various places, such as the white sand of Shimane and the five-color rippled stones of Awaji Island, we deliver items that make use of the power of the earth in our lives.

We are developing products that reset you, such as pillows with sand that are particular about compatibility with organic cotton, pillows that "connect with the earth" that calm you just by touching them, and tototo pillows.

More about the Brand Owner

海野千恵/小柳理恵

Chie Unno/Rie Koyanagi

Sisters from Iwakuni City, Yamaguchi Prefecture. After moving to Tokyo, her older sister Chie began studying aromatherapy and obtained a qualification due to the stress of work and poor health after childbirth. After that, he presided over the home salon Prunier, where he performed treatments and lectures. I made an original herbal pillow at an event hosted by the salon, which led me to work with my sister Rie in 2018 "Ametsuchi .." Launch your brand. My sister is in charge of dyeing, product development, sales, and sales, and my sister is in charge of dyeing and sewing, while teaching kids English and French as a freelancer. We humans on earth believe that it is important to connect with the earth, to have time to return to our original selves, and to be in harmony with the earth.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Natural things have power as they are. I want to create a product that makes people feel that.

The town where I was born and raised is a small castle town surrounded by beautiful nature with "Iwakuni Castle" on the top of the mountain right next to it, and the Nishiki River flowing through it. The Kintai Bridge over the Nishiki River is our way to school. Since I was a child, playing and living in nature has been the norm, and I grew up feeling the four seasons of Japan.

"Ametsuchi .." The birth of was based on the experience of getting sick after giving birth. I was looking for a way to prepare my body in a natural way, and I came across aromatherapy, and my goal was to heal myself, but gradually I changed my desire to "heal people" and started an aroma salon at home. A small pillow mixed with herbs and brown rice, which I asked my sister to make for an event at the salon, was later called "Ametsuchi ..." Product No. 1 leading to. It is the origin of the sandbag "Gold and Silver Sunako".

However, the road to commercialization was a series of trial and error to see if it would be so difficult to take a step forward. As a result of repeated research, I tried all kinds of materials such as herbs, brown rice, and bran, and randomly opened the contents of commercially available products, and as a result of repeated research, I decided on the "stone" that I fatefully encountered on my travels. "When you can't go to the sea, you can warm the sand and apply it to your body," which was also an idea for the sand bathing method of naturopathic Yuriko Tojo.

After that, while clearing various issues, we repeated trial and error, sticking to the compatibility of the pebbles and sand to be put inside, and finally completed the current "Gold and Silver Sunako" after seven years from the initial development. Just by touching it as it is, it feels good, and I have created something that makes me feel that "earthing is like this." Natural things have the power to return to their original state. And we are also part of the planet.

We would like to continue to propose products that will remind you of that.

▲ Awaji Island stone used for "ripple incense" that is washed on a sunny day and bathed in the sun.

What are we doing?

Stones, sand, lava. Manufacturing using various pieces of the earth

"I want to recommend what I think is good to others, and I want to heal someone." "I want to provide busy modern people with something that will make them relax, even temporarily."

With that in mind, I started "Ametsuchi .." However, in the course of my involvement with soil, I realized that various disorders may be occurring due to modern people being too far away from the earth, and I am working on manufacturing using various "pieces of the earth".

In addition to stones and sand, we also use lava from Mt. Fuji, Mt. Asama, and Mt. Aso, and collaborate with local craftsmen and traditional craftsmen. In the future, we would like to make products that are even more conscious of the "hometown of materials" and create products that allow people and the earth to connect more intimately with the earth.

In addition, with the desire to create more opportunities to connect with the earth, we hold events on an irregular basis with like-minded people, such as yoga and crystal bowls.

It is very encouraging for us to actually use the product in front of us and receive first-hand feedback.

▲ Lava omamori made as a novelty for POPUP events.

Commitment to the product

"Connecting with the Earth, Tototou Pillow" Gold and Silver Sunako

It is said that eight million gods gather in the month of Kamimu, and the beautiful sand of Shimane Prefecture is gathered. According to the Kojiki, it is a pillow made of fine stones from Awaji Island, which is said to have been born first in Japan, and stones from Ise and various parts of Shikoku wrapped in organic cotton bags.

Initially, we used non-combustible fabrics so that they could be heated in a microwave oven, but we decided to stop using microwave ovens because there is a possibility that chemicals may be used in such fabrics and the risk of fire cannot be reduced to zero due to the various conditions of microwave ovens.

Fine sand, but fits the skin.

Just put it somewhere on your body. That's just a sense of relief for some reason. Most of the contents are mineralogically the same quartz as quartz, so it may have a "soothing" function like quartz.

WarmIf you have a salon with a warmer to warm your towels, please warm it there. At home, warm the inner bag in a steamer, take it out with tongs or chopsticks, and wrap it in your towel.

CoolIf you put it in the refrigerator, you can also use it as a cool pillow. How about a break from your daily life covered in electromagnetic waves and a time to touch a piece of the earth and reset, even if only once a day?

▲ Gold and silver sand "S size"

▲ "Mini size"

Sazare incense (hueser with the aroma of ripple stones)

It is a product that can be used as a diffuser with pebbles in a tetra-shaped bag. In order to make it easier to stand on its own, the outer bag has been changed from cloth to handmade washi paper (Tokuji washi, Yamaguchi Prefecture).

It comes with a set of pottery dishes by Karuizawa potter Takayuki Ueno and original painted incense.

The elegant scent is a blend of sandalwood, dragon brain, cinnamon, yakusugi, lavender, geranium, etc., and is very popular with women.

Who are supporting us?

Most of the buyers are women in their 40s to 60s.

As a limited-time POP UP shop, we have opened stores at department stores such as Takashimaya (Shinjuku, Yokohama, Tamagawa) and Tokyu (Tama Plaza), as well as Maruzen Marunouchi main store, Japan Bridge store, and local galleries.

In the future, we would like to have more opportunities to open stores in the hometown of materials.

I hope that more people will have time to connect with the earth and return to themselves, and have time to relax and heal. We propose products in various forms that will accompany such time.

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