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RALLY ROUND

RALLY ROUND

ラリーラウンド
Vendor
日進ゴム株式会社
Stress-free all-day comfort and 93% plant-based earth-friendly Japan sneakers. Uses upcycled soles and coffee filters developed from bamboo and natural rubber.

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T5260001005216

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About the brand

Stress-free all-day comfort and 93% plant-based earth-friendly Japan sneakers. Uses upcycled soles and coffee filters developed from bamboo and natural rubber.
1
With a soft and light sole, a durable and refreshing fabric, and a sneaker that remembers the shape of the foot and can be worn well all day long.
2
While following the silhouette of classic sports loved by generations, A material that conveys a desire for sustainability.
3
The sole is uniquely synthesized from bamboo and natural rubber, and the fabric is made from upcycled coffee filters. 93% plant-derived from natural cork from Portugal. Pursuing a break from petroleum-derived materials.

More about the Brand Owner

渡邉 喜朗

YOSHIRO WATANABE

Nissin Rubber, which has been making footwear with rubber for 90 years, is a company that is confident in its rubber technology, including HyperV soles that do not slip, which has been a hot topic in many media. The RALLY ROUND project started three years ago with the aim of creating and disseminating sneakers that are not only a selling point, but also truly earth-friendly and satisfy customers. Gathering the material and design capabilities of our colleagues around the world, we provide town sneakers that are not only "comfortable and sustainable" but also "stimulate conversations with people."
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Yoshiro Watanabe, the project manager of RALLY ROUND, spent his impressionable childhood in the 1990s. At that time, environmental destruction was a popular theme in children's anime and animal programs, and I wanted to become an adult who could protect the environment in the future. I had high hopes that natural energy and an advanced recycling society like the one depicted in "Doraemon: Nobita and the Animal Planet" would await us in the future. However, the reality I saw as an adult was quite harsh. When I was just starting out as a member of society, I was somewhat disgusted to see that many Japan companies at the event company I worked for were working on greening and deplasticizing, but they did not meet the market demands and were forced to withdraw. When I surfed in my favorite city, Chiba, I felt that the shallow beaches were getting smaller and smaller. After joining Nissin Rubber, he learned that in order to produce high-quality shoes at low prices demanded by customers in Japan, synthetic fibers and petroleum-derived polymers that emit CO2 during waste incineration are absolutely necessary, and that the disposal of waste materials and defective products at overseas factories is unavoidable in order to maintain quality. Despite feeling disgusted, I forced myself to convince myself that I had no choice but to do my job.
　
As she started a family and her children grew up, she wondered if these children would be able to play in the sea and enjoy seasonal foods in the future. Sustainability and SDGs have begun to be required in corporate activities and products, and I felt that the needs of society are increasing. Since work is done to live and support the family, it is only natural to protect the environment in which children grow up and to nurture such work. I thought it was now or never. I decided to take on the challenge of a difficult but ideal project

What are we doing?

We make stress-free, earth-friendly sneakers in Japan that are fun to wear.
That's how RALLY ROUND started.
　
The first model is full of sustainable proprietary technologies such as the soft and lightweight rubber "Bambrub" sole, which is uniquely synthesized from bamboo and natural rubber from Japan, and the breathable and durable fabric "Cafetex" made from recycled waste materials from the production of coffee filters, and the plant-derived rate of 93%.
In addition, we are focusing on co-creation with material manufacturers and other brands in Scandinavia and Southern Europe in order to diversify our comfort and designs. Natural cork from Portugal is luxuriously used as an insole to create a comfortable pair that remembers the shape of the foot.

Commitment to the product

Sneakers are endowed with various functions, such as those that allow you to walk quickly and those that are waterproof. RALLY ROUND sneakers are made in pursuit of "something that can be worn comfortably all day long".
This is derived not only from the lightness, breathability, and stuffiness of the new plant-derived material, but also from the shoe mold, which was made possible because we have been making shoes for Japan for 95 years.
By all means, please enjoy the comfort as if you were not wearing shoes.

Who are supporting us?

People who do a lot of office work and students say that it is comfortable for a day. Due to the texture and characteristic design, it seems that there are more opportunities to be asked, "Which shoes are you from?", and it seems that RALLY ROUND may be a catalyst for conversations about sustainability.
Since it is a classical sports design, it can be used in many situations such as pants, skirts, business casual, etc.
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