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Creation Festival "NEW ENERGY TOKYO" Brand Feature Vol. 2

グッズ編集部

8/31/23Publish

Would you like to stock up on the cutting edge of art, fashion, tradition, beauty, food, and all kinds of creations?

Finally, "NEW ENERGY TOKYO" will be held for four days from Thursday, September 7 to Sunday, September 10 next week at the Triangle Plaza of the Sumitomo Building in Shinjuku.

In this article, we will introduce 12 brands that have been newly added to the merchandise list from among the approximately 250 brands that have opened stores.

Superfood snacks, artistic miscellaneous goods, essences and drinks aimed at well-being. There are many energetic jewelry and fashion brands, as well as edgy brands that are typical of "NEW ENERGY TOKYO" that appear in the four areas of north, south, east, and west.

12 brands whose creations were recognized at auditions and have stories. Why don't you add cutting-edge items that create a new era to your store?

Socially and planet-friendly brands

N&P Organic／NORTH area

Additive-free, vegan non-fried chips made with 10 kinds of vegetables and superfoods from Thailand

In the NORTH area, where brands that care about society and the earth are gathered, sustainable superfood chips from Thailand will appear.

N&P Organicis a brand with a 60% share in the organic vegetable market in Thailand.

Baked kale gourmet chips made with 10 kinds of vegetables and superfoodsis an upcycled product that uses leftovers from vegetable processing. These additive-free, vegan, non-fried chips are characterized by their crispy texture and rich authentic Thai flavor.

From June of this year, event sales began at PLAZA nationwide.

It is attracting attention as a snack that is perfect for those who are concerned about their health.

Shinkokyu/NORTH area

From Ishikawa Prefecture, a lacquerware production area, beautiful wooden vessels using the traditional craft technique of "woodworking potter's wheel"

Shinkokyu(Araki Suku) is a brand that uses non-standard wood that is difficult to attach value to and manufactures.

From the desire to "protect the forest and handicrafts with fair trade of wood",Using a traditional technique called a "woodworking potter's wheel", each piece is finished into wooden vessels by hand in the traditional way.

We are particular about using "black lacquer" for all vessels. The beauty of the wood grain stands out and the presence is outstanding.

Lacquer has an antibacterial effect, so it can be washed without using detergent.

=VOTE／NORTH area

Manufacturing that enriches the lives of people with disabilities and leads to outreach to companies

＝VOTEis a project brand created by the point of contact between welfare and companies that enriches the lives of people with disabilities.

The paper frame is a paper picture frame made of cardboard with a reuse rate of about 90%。 If you frame and display the "art" that is created every day in the field of welfare, the charm of the work will be more pronounced, and assembling a picture frame will be a product that leads to work.

In addition,"Artistic handkerchiefs" drawn by the artists of the facility and pouches made by reusing sail cloths of yachtsWe are making various items with the aim of reaching out to welfare facilities and companies seeking to utilize waste materials nationwide.

Experience state-of-the-art wellness

Herbiolys(Erbiolis)/EAST area

State-of-the-art herbal remedy "Gemmotherapy" essence that clears the strict standards of the EU

Appear in the EAST area where you can experience wellnessHerbiolysis one of the largest laboratories in France, and we manufacture and sell products that meet the strict standards of the EU based on many years of herbal research.

Gemo essence is a plant that is grown organically without pesticides in all processesUsing. With simple care such as adding 15 drops to water in the morning and evening and drinking it, you can take in the energy of the plant.

The mixed remedy is a blend of herbs and gemos based on fermented blackcurrants, such as "Menolis" for women's power and balance improvement, and "Vitalis" for energetic daily life.

It is a trusted brand that is available in more than 450 herbal pharmacies and BIO shops in Europe.

bienca／EAST area

A new wellness beauty brand with a high content of "natural swiftlet's nest extract"

biencais a wellness beauty brand from Japan that uses the extract of the traditional Chinese medicine ingredient "Natural Swiftlet's Nest", which has long been considered good for beauty and health.

As a pioneer company that has been deeply researching swallow nests for more than 30 years, it has been recognized in Hong Kong and has become well known even in Japan, where there is no culture of eating swallow nests.

"Finest Drink", which can be expected to have an overwhelming beauty effect, has many support from women, and beauty and health ingredients are replenished from the inside of the bodyBecause it can be done, it is also popular with those who have problems such as skin problems, hormonal imbalance, PMS, and menopause.

Since its founding, we have been committed to quality and do not use artificial sweeteners, colorings, synthetic preservatives, etc. It is mainly developed in online sales, department stores and pharmacies.

Fashion that reflects the times

PASQUITON New York／SOUTH area

Cute design drawn by artist YU. Items with the theme of a beautiful world where animals and humans live together

Pasketon's collection, which appears in the SOUTH area, where you can experience the energy of fashion, is designed to sparkle with the individuality of artist YU's favorite friends.

It's created with the idea that "I hope it will be your only ally".The colors and shapes are all different. Production methods that minimize waste are adopted, so you can practice a natural and eco-friendly life just by havingIt also leads to doing.

Just having it makes me excited and makes me feel a little happier when I'm with it. How about such an item?

NIHIL／SOUTH area

The core is "unity" and "sense of discomfort". Jewelry that physically and sensuously unites with oneself

NIHILis a jewelry brand by two people who studied metal engraving.

The core is "unity" and "sense of discomfort". The comfort of wearing it that blends in with the skin, and the discomfort that you feel on the skin when you forget to wear it.An item with a simple and timeless design based on the concept of contrasting sensationsDeploying.

The PLANA collection is created with a shape that fits the ear appendix. The sides have a matte texture that blends well with the skin, and the front is finished by hand one by one so that the outline is not blurred and the front is glossy and can take advantage of the expression of the metal.

TY／SOUTH area

Borderless jewelry that we want to deliver to you who want to be strong

TYis a borderless jewelry brand for those who are not satisfied with simplicity and want to become stronger.

Sustainable jewellery made from reused stone and bullion scraps that cannot be used in high jewelleryThe theme for 2023 is "NEW ME". We are developing our collection with the hope of opening up our own possibilities.

In order to avoid excess inventory, all but one-of-a-kind items are sold on a made-to-order basis.

It is a brand that is popular for POP UP at department stores such as Shinjuku NEWoMan and Matsuya Ginza.

203.／SOUTH area

Jewelry that makes you feel the excitement when you receive jewelry from your mother

203.The items contain the desire to "make something that can deliver that excitement when I received jewelry from my mother."

Passed down through generations,We want you to wear it for a long time, so we use silver 925 and K18GP, which are resistant to rust and deformation。 Considering the comfort of wearing, the final finish is carefully finished by hand.

The unique ring "nikochan" with the Nico-chan mark on the finger after removing it is so cute that you will want to check it many times a day.

Although the brand was just launched in 2022, it is a remarkable brand that has held POP UP in various places and will participate in New Energy for the first time this time.

the SymbalS／SOUTH area

A jewelry brand with a conceptual story and a pop of design

Once you see it, you won't forget it, a ring with a unique design.

the SymbalSEach item has a concept story.

The concept of Lucky st Ring is based on the story of Peanut the donkey. Peanut, who has slow legs and can't always win races, received the "Horseshoe of Happiness". He put on his horseshoe and raced, blowing away everyone else who had broken his stomach with his snort, and ran all the way to the next country with so much joy!

The horseshoe that triggered this is "happiness", and I will not miss such luck.

It's not just cool, it's also a piece of jewelry that can be worn with an exciting story.

Tommelise／SOUTH area

A flower jewelry brand that uses 12 months of birth flowers as an indicator to enjoy the seasons

Tommeliseis a brand born from the desire to "create flower jewelry that looks good on adults". Based on the concept of "enjoying jewelry as if you were changing clothes", we propose jewelry that combines a higher level of charm and commitment.

Jewelry with flower motifs for each season that you will want to change every season, and birthstone jewelry × birth flowers recommended as a reward for yourselfand so on.

It is recommended for customers interested in Japan's culture and delicate craftsmanship to enjoy the four seasons, and jewelry with cherry blossom motifs and kiriko work is also popular with people from overseas.

Première main (Première Man)／SOUTH area

Hats created by designers that take advantage of the softness and drape of three-dimensional cutting

Première mainis a hat brand launched by a designer who taught himself hat making at the age of 15 and studied three-dimensional cutting in Paris.

Brand icon "Laurence"is a handmade made-to-order product. The design changes the form by fastening a large draped tuck with a quilt pin.A hat that simply enjoys the shapeAre.

“Scarf cap"was born from a request from a customer who said, "I want a nice hat that can be folded."Tied to the head like a scarf and wornNew cap style to. It can be ordered in a wide range of sizes from 56 cm to 62 cm.

We also provide a full range of support to ensure that you can wear it for a long time, such as replacing and reshaping slippery items after purchase. Because of the love of hats, it is a brand with the desire to make hats that are comfortable for each person and look good on that person.

How did you like the special feature on the brands that will be opening stores at "NEW ENERGY TOKYO"?

For goods, you can return your first brand purchase for 30 days. We also offer a large number of sales support goods such as promotional POPs. Whether you've seen a brand you've seen before or a brand you're seeing for the first time, take this opportunity to try it out!