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Joint Exhibition of High-Quality Fashion and Lifestyle Goods "PLUG IN│Editorial" Exhibiting Brands

goooods 編集部

4/3/24Publish

Introducing new brands and items to be exhibited at featured exhibitions

"PLUG IN │Editorial April 2024 Exhibition"will be held for three days from April 17 (Wed) ~ 19 (Fri), 2024 at EBiS303 Event Hall (3rd floor, Ebisu Building, 1-20-8 Ebisu, Shibuya-ku).

Since its inaugural exhibition hosted by the fashion industry's No. 1 media outlet, Senken Shimbun, which picks up seasonal brands and topical areas, it has gained acclaim as a joint exhibition of high-quality fashion and lifestyle goods, with about 80 brands such as apparel, lifestyle goods, and food and beverage goods participating.

Every year, about 2,500 buyers visit the exhibition over three days. It is held exclusively in BtoB as a place to meet a variety of buyers and visitors, including department stores, select shops, specialty stores, and other distribution-related companies, manufacturers, trading companies, and the media.

In this article, we introduce the 18 brands that will be exhibiting at the exhibition, including 14 brands that are newI will.

There are a lineup of seasonal brands such as "=VOTE", which is attracting attention as a sustainable product at the shop "Editorial" in MIYASHITA PARK in Shibuya, and "DEMIU" and "IRO LAB", which are scheduled to be POP UP in the future.

In addition, there will be many brands that will be participating in "PLUG IN" for the first time, such as proven lifestyle goods and accessories. If you are going to the venue, please use it for a preview.

On the day of the event, we plan to disseminate the appeal of the brand outside the venue, such as Instagram Live and live commerce for the Philippines. If you are unable to attend the venue, please participate in the exhibition by watching or purchasing from this site.

Lifestyle Miscellaneous Goods

NALUQ / Cosmetics and aroma products born from the forests of Hupu / Hokkaido

"NALUQ / Hupu no Mori" products propose a "life with a forest" with cosmetics, aromas, and body care and fragrances using natural scents born from the forests of Hokkaido.

The branches and leaves of the Todo pine, which is the raw material for essential oils, are collected from the forests in the town.We select Hokkaido and domestic materials as much as possible, do not use petroleum-based surfactants, synthetic preservatives, synthetic fragrances, etc., and carefully select pesticide-free, organic, or wild materials that are as pesticide-free as possible, and those that show the creator.

Naruuk Cosmetics Line won the Grand Prize at the Social Products Awards 2016.

"Hand cream" is the most popular healing item that can be easily used in between daily activities.

There are two types of scents that can connect with the forest: "Spring Ephemeral", which is inspired by the flowers that herald spring, and "Raiken", which is refreshing with a moist forest scene.

Shirasagi woodwork / Yamanaka hot spring in Ishikawa Prefecture. Genuine Made in Japan by local craftsmen

It is a brand that makes wooden utsuwa deep in the mountains of a small hot spring town. All of the purchase, cutting, drying, and processing of domestic natural wood is done at the company's own factory, and lacquer and urethane coating are carefully applied by local craftsmenIt is a genuine brand made in Japan.

"Shirasagi Bowl Sakura" is finished naturally so that you can enjoy the wood grain as it is. Using domestic cherry blossom trees, each one is carefully handmade.

The unusual design fits into any dining table and can be used for a long time without getting bored.

As a special celebration item such as a wedding or a child's birthday, or as a slightly higher quality daily necessitiesIt is often purchased as a general store, select shop, gift and gift specialty store.

DEMIU / Multifunctional luxury smartphone case brand from Japan

It is a brand from Japan that goes to France to look for a tanner to purchase leather just for making smartphone cases.

GotA smartphone case that directly buys the best leather from the south of France and is said to be "unprecedented"We are aiming for.

We are developing products specialized in Apple products, including iPhone cases and straps. BALLON, a representative model that means "balloon" in French, is characterized by an eye-catching design and texture. A hands-free item that can store cards and bills and can be attached with a strap. The most popular is black. It is also attractive that there is no excessive decoration and no two leathers are the same.

It is supported by those who seek a sense of luxury, and POP UP is also planned at MIYASHITA PARK's Editorial.

=VOTE (Equal Boat) / Sustainable products created by the point of contact between welfare and companies

"=VOTE" (Equal Boat) is a project brand that creates a point of contact between welfare and companies that enriches the lives of people with disabilities."Art" born from the welfare field and items produced by people with disabilities are also popular in MIYASHITA PARK's "Editorial"of products.

"Art handkerchief" is an item that gives color to everyday life by dropping warm pictures drawn by the artists of the facility from the original drawings. The fabric is made of Quanzhou towels, the front is gauze, and the back is a thin towel fabric. It is reputed to be soft to the touch and pleasant to the touch.

It is a brand that is attracting attention from those who are attracted to the product and those who are interested in initiatives such as recycling and employment support business.

skincare

Beauty of the brewery / Sotoike Sake Brewery / Careful skin care made by the sake brewery that won the 8th place in the 2023 World Sake Brewery Ranking

Founded in 1937, this skincare brand was launched by a sake brewery based on the desire to "beautify the skin of many women with ingredients born in Japan sake" by paying attention to the fact that the hands of Mr. Toji and the brewers who make Japan sake are very white and beautiful.

Main Raw Materials"Rice fermentation liquid" is a vitamin-rich Junmai Ginjo raw sake born from organically grown rice from contract farmers in Tochigi PrefectureThe base water such as lotion is underground water from the Nikko mountain range. As with sake brewing, we are thoroughly committed to commercializing only those that we are satisfied with over a sufficient development period.

The "Rice Energy Series" that appeared in 2024Contains 9 kinds of rice beauty ingredients in the best balance.It addresses many skin problems such as pores, dullness*, firmness, and luster.

* Accumulation of dead skin cells

It is available at major department stores, 5-star hotels, and select shops in the Tokyo metropolitan area, and is a brand that many people have been using for a long time.

tea

KUNtea / A completely new "Japan tea that tastes like Japan tea" with smoked smoke

With the desire to "create a completely new luxury product option that is neither alcohol nor coffee", it is a brand born from the Ujitawara Tea House. We are proposing a completely new option of "tasting Japan tea".

The drip-type tea with a smoked scent is a combination of smoked teas that go well with each other according to the characteristics of various teas with different cultivation and manufacturing methods.While retaining the authentic taste unique to Japan tea, the smoked aroma stands out.

There are four types of lineup that you want to taste in the morning and dusk, such as "Refreshing Smoke" that makes you feel cherry blossoms, and "Evening Smoke" where you can enjoy the smoked incense firmly. It is also a popular product for men as a tea that goes well with meals and snacks of alcohol when you do not drink alcohol.

Fashion Miscellaneous Goods

whimpy / A fashion brand with the concept of "clothes for adults like girls"

How about a product that combines a pop design that is one step ahead and elegance?

"Whimpy" is a brand that values a lovely world view and delivers charm that cannot be experienced by other brands. Through fashion, we aim to broaden the range of self-expression for our customers.

I want to use it in the coming season"Dot Clear Bag" is a clear bag using Whimpy's iconic dot fabricAre. The inner bag is removable, so you can replace it with your own pouch depending on your mood. Show off your favorite badges and pins, and it's also popular for endorsements.

Eat My Socks / 100% Surprise Guarantee! Unique socks from Barcelona

Eat My Socks is a playful sock brand from Barcelona, Spain.The package is in the shape of a food that seems to be lined up in a supermarketand develop creative and edgy products.

"Chocolate Cream" is a food collection in a container like chocolate spread, which everyone can fool. It is made from 100% recycled plastic and all packaging is made from recyclable materials.

There is only one size. Its mission is to be gender-neutral and inclusive in the fashion world.

Le miaou / Affordable Japan underwear that does not compromise on comfort or design

For more than 30 years, when there were few non-wire bras, it is a brand that has been manufacturing high-quality products with a focus on soft bras.

Made of soft and elastic material, it is soft and comfortable to wear with complex sewing unique to domestic manufacturingRealized. The lace is used luxuriously and luxuriously, and the excess seam allowance is cut by hand one by one to maximize the sheer feeling. The lining of the bra and the back gusset of the shorts are mainly made of 100% cotton fabric, which does not irritate the skin and does not interfere with blood circulation.

It is often used by those who are pregnant, breastfeeding, have physical problems, and are not good at tightening, and are supported by customers of all ages.

I don't mind if the straps on the shoulder straps are fine and visible from the clothes, so it is an item that will be active in the coming season when it will be lightly worn.

Haawi / Underwear from Hawaii made of 100% bamboo fiber

A skin-friendly underwear brand made of silk-soft bamboo cotton that makes you feel paradise and Hawaii.Uses bamboo fiber, which is said to have better absorption and release properties than cotton materials, is less stuffy, and has antibacterial and deodorant effects.We are developing items that are gentle on the earth and on the skin.

S ~ L size, underwear that can be used by men and women is 8 colors, including 6 rainbow colors and 2 basic colors, which are symbols of Hawaii. At the waist, there are words that resonate with the heart, such as "E kō 'ia ana ka moemoeā" (Dreams will always come true).

It is a brand that is comfortable to wear with a smooth touch and high elasticity, and is increasing the number of repeat customers.

apparel

Looks Like Avido, founded by the designer who created Bruno Mars costumes, is Africa's largest slum brand

The Kibera Slum, which is said to be the largest slum in Africa, is located in Nairobi. Originally from the slums, the brand's founder, David Abeedo, has been begging to support his family since the age of 11 and overcame many difficulties to start the brand.

The highlight is the fusion of Africa's unique colors and patterns as items that can be used on a daily basis. All unisex productsSo, we are developing items that are both "colorful" and "chic", such as using velvet for the outer material and "African cloth" for the lining. All products are made using materials available in and around the Kibera Slum, and the proceeds of sales are returned to the community.

In recognition of the fact that all of the brand's activities lead to economic support in slums, he was awarded the Kenya Presidential Honor Award in 2021. It is a brand that provides costumes to celebrities such as Bruno Mars and Usain Bolt, and is attracting attention from the world's fashion media.

C-one / Delicate manufacturing that focuses on wool materials and patterns, and emphasizes comfort

"C-one" specializes in wool,It is a Japan-made brand that makes things that are close to nature. The material is 100% wool and a blend of recycled fibers.We aim to create products that are friendly to people and the environment, and that are comfortable and comfortable.

"C MOCK NECK Wool T-shirt" is a wool T-shirt that features a sophisticated mock neck. Made of high-quality Japan fine merino wool, it is very soft and comfortable to the touch. Regardless of gender, it will enhance the style of adults, from business scenes to casual outings.

The glossy material creates a casual, luxurious, and refreshing look. In additionIt has excellent heat insulation, heat retention, moisture absorption and desorption, high antibacterial and deodorant properties, and has the effect of suppressing the smell of sweatThere is. Because it is easy to clean and dry, it is supported by those who like to move their bodies, such as outdoors and mountain climbing.

Ifemelu / Doubleface Tokyo / The important thing is "elegance" A brand that continues to stick to Made in Japan

"Ifemelu / Doubleface Tokyo"A brand that makes clothes that can be worn for a long time with a focus on environmentally friendly and JapanAre.

For sewing, we apply a "kannuki" to sew it up strongly, and there is no trouble when putting it on and taking it off.Refrain from overproduction and use "ECOPET" made from PET bottles and textile scrapsIn this way, we are realizing manufacturing that is good for both people and the earth.

The annual classic grosgrain tux skirt has a gold zipper, a tuck at the waist,

We are particular about details such as switching hems. Since it is a simple design, it is easy to wear regardless of the top.

We participate in "PLUG IN" every time, and we have received high praise for our materials and tastes, especially for sewing.

accessory

ENAMEL Copenhagen / Danish accessories that combine playfulness and elegance

"ENAMEL Copenhagen" is a popular Danish brand with more than 80,000 followers on SNS. All designs are done by Marie Rantzau, who is also the owner, and the products are handmade in a factory in Thailand.

While inheriting the tradition of Danish accessories, which are often achromatic in color, it is characterized by colorful enamelto add an accent to the simplicity. We have also taken a number of steps to be a sustainable company, such as reducing packaging and using recycled plastic bags.

In Europe, it is available in about 600 stores, but in Asia, there are only three stores in Tokyo, Dalian, and Hong Kong. Why don't you still handle rare items?

SOLITO / Adult silver jewelry meaning "usual" in Italian

It is a silver jewelry brand for adults that mainly uses silver. The designer, who studied metal engraving in Italy, is the only one who does almost all the production process by hand.

The design isA favorite item that makes the user think, "I'm going to make it my usual today."It is finished so that it is easy to match various scenes regardless of whether it is on or off. It also supports maintenance, repairs, and "one ear" sales if you lose only one of them, and customer support is substantial.

A popular lace-themed series, Merletto is glamorous yet casual. It is a light item that is easy to match with any fashion.

IRO LAB / Gender-free accessories expressing "flowers, birds, wind and moon"

I want to express flowers, birds, wind, and moon with colors and materials. I don't want to say that pain is inevitable in fashion.

With these two philosophies, it is a brand that produces accessories that can be enjoyed by both men and women, even those who are not good at wearing accessories.

All accessories are made of acrylic and resin, and are designed with the motif of familiar natureIt has been. Even if it is the same design, there are many options for metal fittings so that the person can get a comfortable fit.

Since it is in a price range that is easy to pick up, it is a brand that is often used by young people such as teenagers. We have simple but easy-to-match items for both monotone fashion and glamorous outfits. It is a remarkable brand that is planning to POP UP in MIYASHITA PARK's Editorial.

PLUF / A little unique and colorful fashion jewelry

Rather than focusing on the cool and cool parts of precious metals, the brand aims to bring out the warmth, fun, and individuality of the wearer. Costumes have been provided to many media outlets, and are widely worn by everyone from idols to announcers.

The one-of-a-kind "BLOOM GEMS" ear cuff series colors the ears with color and is very comfortable to wear.Since it uses plenty of natural stones, it will make the area around the face much gorgeous just by attaching one.

Currently, it is sold only on the EC site, but POP UP and exhibitions are scheduled to be held at two locations in Tokyo, including "Shibuya Hikarie" in April. It is a brand that is gaining attention.

PROSPEKT / Smartphone strap made of high-quality beads and natural crystal

PROSPEKT is a brand launched in 2009 by Hong Kong-based designers.

We are particular about incorporating materials that are not used in ordinary products, and we design and produce accessories and clothing.

The collection of smartphone straps is a long chain made of natural quartz and the highest quality beads and parts made in Japan."Vineyard" is made up of two strands of purple beads and crystals with different color depths, and their expression changes depending on the amount of natural light.

All products are made by hand, so there are individual differences and no two products are the same.

PLUG IN │Editorial April 2024 Exhibition Overview

Date: April 17 (Wed) to 19 (Fri), 2024

【Time】 10 a.m. to 6 p.m. *Until 5 p.m. on the last day

【Venue】 EBiS303 *3 minutes walk from JR Ebisu Station

〒150-0013

1-20-8 Ebisu, Shibuya-ku, Tokyo Ebisu Subaru Building 3rd Floor Event Hall

What did you think of the "PLUG IN │Editorial" exhibiting brand feature?

For goods, you can return your first brand purchase for 30 days.We also offer a large number of sales support items, such as promotional POPs. Whether you've seen a brand you've seen before or a brand you're seeing for the first time, take this opportunity to try it out!