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whimpy

whimpy

ウインピイ
Vendor
株式会社ARUIM
It is a fashion brand with the concept of "clothes for adults like girls"
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About the brand

It is a fashion brand with the concept of "clothes for adults like girls"
1
While valuing the lovely world view, we will deliver the charm and uniqueness that cannot be experienced by other brands.
2
By developing products that combine a pop design and elegance that stands out one step further, we propose an opportunity for self-expression while being easy to wear.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Whimpy is more than just a fashion brand.
　
　
Through fashion, we want to help our customers discover new identities and expand their range of self-expression.
　
From A/W collection "Help yourself"
　

What are we doing?

　
We have established a new genre for "adults" who like cute things, and we are communicating the importance of continuing to express oneself and continuing to express oneself even as we age.
　
While valuing the lovely world view, we will deliver the charm and uniqueness that cannot be experienced by other brands.
　
"Dots skelton BAG"
　

Commitment to the product

　
The most important thing for us is fashionable, individuality that is not too outlandish, punchy styling, and quality quality.
　
By developing products that combine a pop design that is one step ahead and elegant, we hope to propose an opportunity for self-expression while being easy to wear.
　
"I want to be the clothes that are chosen for someone's special occasion."
　
That's what we do when we make things.
　
　
S/S collection "Bra Bra Bra"
　

Who are supporting us?

We are looking for people who enjoy fashion without losing their individuality, and those who value their own sensibilities more than trends.
　
S/S collection
"Wanna be your BUNNY tonight"
　
　
　
　
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