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IRO LAB

"I want to express flowers, birds, wind, and the moon with colors and materials." "I don't want to say that there is always pain." We produce accessories based on these two principles.

4,325
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IRO LAB

イロラボ
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IRO LAB
"I want to express flowers, birds, wind, and the moon with colors and materials." "I don't want to say that there is always pain." We produce accessories based on these two principles.
4,325
Followers

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About the brand

"I want to express flowers, birds, wind, and the moon with colors and materials." "I don't want to say that there is always pain." We produce accessories based on these two principles.
1
The mount is an original design. It serves as a kind of caption for a museum.
2
No matter what kind of living environment you are in, we want you to feel happy with accessories. We maintain affordable prices.
3
We make accessories for people of all ages and genders who want to say they like what they like.

More about the Brand Owner

ハラダ

HARADA

Born and raised in Tokyo in 1978. It has the property that wearing accessories hurts your ears and shoulders, and I avoided it when I was young, but in my 30s, I realized that "it doesn't hurt if I use something that suits me" and started making it for people in a similar situation. Self-taught to learn everything.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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If you wear earrings, your ears will hurt, if you wear a necklace, your shoulders will hurt.
Because of such an experience, I did not wear accessories at all when I was young.
 
However, when I was done raising children, the accessories I made myself were not a burden at all, and this was an opportunity for me to realize that "it is not that accessories in general do not fit, but that there are things that fit me and things that do not fit."
 
The accessories you wear in this way can start your day happily when you choose them in the morning.
When I looked in the mirror during the day, I realized that the area around my face was gorgeous and would give me confidence.
 
I think it would be a shame if people who shy away from accessories like me or for different reasons were to do so due to some misunderstanding, so I create accessories while sharing my experiences and thoughts.
 

What are we doing?

I chose acrylic and resin because I can freely design the shape, and because it is light and easy to handle.
Even if you like the design, it tends to be a little awkward to work on.
At IRO LAB, we want you to enjoy your days, so we use materials that are easy to handle.
 
In addition, I try to design with the motif of "familiar nature" so that most people can imagine the scene that I am sure they have seen.
 
 

Commitment to the product

Through various researches, I found that "there are things that fit and don't fit depending on the person" and "there is no metal fitting that fits everyone, like a panacea," and I have been deepening my research while communicating with customers and makers.
 
When meeting with customers and selling, listen carefully to what they have to say, and think that this metal fitting will fit ... We have a lot of metal fittings options so that we can propose and provide such things.
 
 

Who are supporting us?

There are mainly young men and women in their 10~early 30s.
Also, if you enjoy art such as museums and theaters, it seems that you like it regardless of age.
In particular, people who, like me, have shy away from accessories because they "hurt" and have even told me that they can only buy them at IRO LAB.
With these words as a source of inspiration, we are working hard to make it available to more and more "people who are not good at accessories".
 
 
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