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Kuramoto Bijin / Sotoike Sake Brewery

Kuramoto Bijin / Sotoike Sake Brewery

クラモトビジン
Vendor
株式会社外池酒造店
Founded in 1937 in Mashiko Town, Tochigi Prefecture, it is a sake brewery that ranked 8th in the 2023 World Sake Brewery Ranking. Just like sake brewing, we make cosmetics products with particular attention to raw materials and usability.

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T2060001009594

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About the brand

Founded in 1937 in Mashiko Town, Tochigi Prefecture, it is a sake brewery that ranked 8th in the 2023 World Sake Brewery Ranking. Just like sake brewing, we make cosmetics products with particular attention to raw materials and usability.
1
The main ingredient "rice fermentation liquid" uses vitamin-rich Junmai Ginjo raw sake born from organically grown rice from contract farmers in the prefecture, and the base water for lotion and other products is underground water from the Nikko mountain range.
2
In consideration of functionality, efficacy, and safety, we eliminate ingredients that burden the skin such as synthetic fragrances, colorants, and mineral oils as much as possible.
3
We are developing a series of "Kuramoto Bijin" and "White Rice Fermentation" of Japan sake and rice ingredients, and "Rice Energy" containing white koji extract, Japan sake, vitamin C, and essential oils.

More about the Brand Owner

株式会社外池酒造店

TONOIKESHUZOUTEN

"Kuramoto Bijin" is a cosmetics brand of "Sotoike Sake Brewery" that was founded in 1937 in Mashiko Town, Tochigi Prefecture, which is also famous as the production area of pottery "Mashiko ware". It is manufactured based on organically grown rice from Tochigi Prefecture that is particular about the soil, and cool soft water flowing from the underground water veins of the Nikko mountain range. Because it is used every day, it is commercialized with thorough attention to product and sufficient development time, just like Japan sake brewing.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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At this brewery, which has been in business for 90 years, it was said from that time that the hands of the brewers, including Mr. To, who makes Japan sake, were very white and beautiful.
　
We started developing cosmetics about 20 years ago, when the beauty ingredients contained in rice and other Japan sake began to be proven to be effective for the skin.
Modeled after the proprietress of our brewery, who has beautiful skin, we use "Kuramoto Bijin" as the brand name from the desire to "beautify the skin of many women with ingredients born in Japan sake".
　
　
　
　
　

What are we doing?

Sotoike Sake Brewery, which was founded in a place rich in nature, uses underground water from the melting snow of the Nikko mountain range to flow underground as brewing water, and the rice used as a raw material for sake is made by contract farmers who are particular about quality and make sake rice using pesticide-free organic farming methods, and the best Japan sake is hand-made with this rice and water.
Through Japan sake brewing and sales, we have been developing and selling cosmetics focusing on the beauty effects of Japan sake and sake lees for about 20 years.
　
We use "fermented rice liquid" and "Nikko Renzan brewing water" rich in vitamins, minerals, and amino acids as original raw materials for cosmetics, and we have a thorough commitment to the same products as sake brewing, and we take a sufficient development period to commercialize only those that we are satisfied with.
　
　
　
　
　
　
　
　

Commitment to the product

[Rice Energy Series]
Released in 2024. Contains 9 kinds of rice beauty ingredients in the best balance, including "rice fermentation liquid" and "white koji extract", which are the brewery's own raw materials (facial cleanser and lotion). It is a series that "brings out the skin to the next level".
All products are infused with vitamin C, and citrus essential oils soothe the soul.
It addresses many skin problems such as pores, dullness*, firmness, and luster.
　
* Accumulation of dead skin cells
　
　
　
[Kuramoto Beauty / White Rice Fermentation Series]
It is a skin care series that contains plenty of rice ingredients, including fermented rice liquid born from organically grown rice.
From long-selling hand creams of about 20 years to all-in-one serums with liquid crystal emulsification technology, the power of Japan sake makes the skin moist and firm.
　
　
　
　
　

Who are supporting us?

It was mainly used by people in their 40s and older who were concerned about dryness, but since 2013, when "rice oil" entered the top 10 annual ranking of the oil category on a major word-of-mouth site and became a hot topic, the number of people in their 20s and later has increased, and many people have been using it for many years to the present.
We are working to raise awareness by selling to major department stores in Tochigi Prefecture, five-star hotels, variety shops in the Tokyo metropolitan area, etc.
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