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HINOQI TOKYO

HINOQI TOKYO

ヒノキトウキョウ
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HINOQI TOKYO合同会社
Hinoki Tokyo is a brand related to fragrances such as perfumes and incense made in Japan using 100% natural ingredients based on the nature and culture of Japan, and was founded in Tokyo

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About the brand

Hinoki Tokyo is a brand related to fragrances such as perfumes and incense made in Japan using 100% natural ingredients based on the nature and culture of Japan, and was founded in Tokyo
1
Products made from 100% natural ingredients. It does not use any synthetic fragrances, etc., and incorporates plant materials unique to Japan to express a delicate and unique scent.
2
Paulownia boxes made by craftsmen in Japan, cypress sawdust, etc., are also recyclable and produced with attention to detail to make them environmentally friendly and sustainable products.
3
The perfume is characterized by natural raw materials, and there is a subtle change in aroma from lot to lot, which is reflected in the EDITION number. The scent of the same EDITION is sold only in small quantities and is a limited edition.

More about the Brand Owner

鷲尾　エイミー / 月岡　久実

Amy Washio / Kumi Tsukioka

Amy Washio, an American who majored in architecture and is well versed in design, and Kumi Tsukioka, an acupuncturist who studied Oriental medicine in Japan, China, and the United States, started HINOQI TOKYO with the desire to convey the virtues and culture deeply related to Japan's nature to the world through their products.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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HINOQI TOKYO was started with the desire to create products related to perfumes and fragrances that make you feel happy and can be used with peace of mind. I love scents, and as I collected perfumes, I noticed that most perfumes use synthetic fragrances. Synthetic fragrances that may cause carcinogens and hormonal imbalances. I thought that there would be a fragrance product that we wanted to use and that we would like to promote around us, using only natural ingredients without using any of that. In addition, by spreading products inspired by Japan's nature, culture, and spirit to the world, we hope to let people in Japan and abroad know about Japan's wonderful culture.

What are we doing?

We are particular about 100% natural raw materials, do not make too much of a statement, and make products that take into account Japan culture that is considerate of the surroundings. We would like to grow as a brand that disseminates fragrance products that inherit the culture and traditions of Japan, which are still not well known, such as perfumes that make the user and those around him comfortable, and that even those who are not good at strong scents can use comfortably, and painted incense that has been used by monks for cleansing since ancient times.

Commitment to the product

Inspired by Japan's nature and culture, all products are made from natural plant-based ingredients. Overturning the idea that perfume is about assertiveness, HINOQI TOKYO's perfume aims to create a self-care perfume that makes you feel confident and makes you feel good. All products are carefully made in small batches, and because they are 100% natural, even if the same formula is used for each lot, the scent may change slightly. If it is determined that there has been a change in the scent, the Chinese number of the Edition on the bottle will change, so it is set to become a rarer and more valuable scent that will not be worn by people around you. In addition, the raw materials for the package are also designed with sustainability in mind, using paulownia boxes, cypress sawdust, and handmade medicine bottles and bottles, and the logo is small so that the paulownia box can be reused. All products are produced in factories in Japan, and except for the perfume bottle (made in France), the packaging (paulownia box, sawdust, Japanese paper, bottles, etc.) is also made in Japan. The design is also designed to be as simple as possible and to blend in with any location.

Who are supporting us?

Health-conscious and natural, sustainable and high-quality products. Also, people who are fashionable and always sensitive to new things, prefer niche brands.
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HINOQI TOKYO
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