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"I want to create products that allow people suffering from mental and physical disorders to lead a fun lifestyle" and "Cosmetics & Lifestyle Products that gently accompany the "real" of the mind and body

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noom & co.

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株式会社noom&co.

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About the brand

For pillows, rooms, clothes, baths, forest bathing experience anytime, anywhere! The "Forest Bathing Aroma Mist Series" contains fragrance ingredients and deodorant ingredients that have been studied in stress and sleep.

To be close to the mental and physical disorders that we have on a daily basis. The "100% Food Grade Herb Bath Salt Series" is carefully selected and blended from a variety of food-grade herbs.

Contains fragrance ingredients that have been studied in stress and sleep. Experience forest bathing anytime, anywhere! "Forest Bathing Mask Spray" containing 80% domestic organic sugarcane alcohol with a high concentration.

More about the Brand Owner

株式会社noom&co.　内藤美紀

Graduated from the Faculty of Art and Expression, Tama Art University in 2002. After working as a designer at a design company and an advertising agency, she joined a cosmetics manufacturer that handles hair care products in 2010. He was involved in the construction of the non-silicone shampoo category and the expansion of the market for body soap, which had many unconscious layers. In 2017, he was in charge of planning and developing products such as skin care and hair care at an organic cosmetics manufacturer, and in 2018, he developed products for a cosmetics manufacturer that mainly cares for delicate zones, and in 2019, he became independent. While being outsourced to cosmetics planning and development, branding, and building an internal system, we started developing the cosmetics and lifestyle brand "noom&co." in October 2020. In October 2023, noom & co. was established.

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Why are we doing?

What are we doing?

Commitment to the product

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Why are we doing?

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● The trigger was "an experience of falling in mind and body" ●

The reason why I came to think that I wanted to do a job related to lifestyle was largely due to my own experience with mental and physical disorders.

At university, I studied theater art at night. It was a fulfilling time, but after graduating, I started working as an editorial designer.

It was a job I had no experience in, so the only way to get results was to work hard. I continued to face my daily work with enthusiasm.

A few years after you get a job, you will experience changes in your mind and body. For the first time, I hit a wall that I couldn't solve no matter how hard I tried. Looking back on it now, I think it was the result of a lack of experience and strength in many ways.

I decide to take a break from work.

● Change through "care" gives you confidence and leads you to start a business ●

I started looking for a new job, even if it was slowly.

To tell you the truth, I wasn't really interested in "making myself look good." While I was looking for a new job, I tried to take care of my skin, makeup, and clothes. I felt that the interviewer's response had changed. I was happy and it gave me confidence. Above all, I realized, "Oh, maybe I want to convey this kind of feeling."

I vaguely thought, "I want to create products that allow people suffering from mental and physical disorders to lead a fun lifestyle," so I changed jobs to a cosmetics manufacturer. I immersed myself in planning and development.

We have been working on the development of various products, and have put our desire to put women who are worried in the corner of their hearts and make their hearts as positive as possible.

Taking advantage of the planning and development experience he has accumulated, he became independent in 2019. I want to be like the moon that gently shines in the dark and gently illuminates us. We want to support a free, flexible, and mellow lifestyle. Inspired by the word "moon," we launched the "noom&co." brand.

What are we doing?

Since its inception in 2019, the company has been developing cosmetics and lifestyle products that make use of the technologies of plants, essential oils, and modernization.

One of the pillars of product manufacturing is that it will be a trigger for those who pick it up, just like "illuminating the darkness like the moon."

For that

We have released "Herbs that can be enjoyed in the bath", "Digital Detox Pillow Mist", "Digital Detox Mask Spray", and "Oil &Fermented Water* Booster", which have been well received by customers.

In October 2023, it was incorporated as "noom & co. Co., Ltd." instead of a sole proprietorship, and a concept shop opened in November.

● Concept Story ●

In the darkness, the moon was almost full,

It glows softly and gently, gently illuminating us.

Our true hearts rise. Our true beauty.

Under The Skin.------

We want to continue to be free, flexible, and fragile.

We make it with all our hearts. Make it with a wish.

When you pick it up, you can feel a little light, a feeling.

Illuminate the true beauty within.

"noom & co."

Staying close to our "really" that we can't see yet

It is a cosmetics &lifestyle brand。

* Aspergillus / Fermented rice liquid (moisturizing)

Commitment to the product

●Aroma Mist Series●

We live in an age where digital is indispensable. Inevitably, brain fatigue, eye fatigue, mental fatigue, etc. accumulate unconsciously. That's why when you're looking at your phone, when you're working on your computer, when you're sleeping, when you want to take a break... It was born from the desire to create something that allows you to easily experience forest bathing at any time and make a digital detox come true.

1> Contains aroma ingredients that have been studied in stress and sleep

main aroma

You can experience the scent of the forest more strongly than domestic cypress.

TAIWAN HINOKI

The scent of "Healing Forest Pillow Mist" is mainly composed of essential oils. Among them, the main cypress essential oil is "Taiwan red cypress". The content of "hinokitiol" is higher than that of domestic cypress, and the aroma spreads strongly. In addition, it contains "α-pinene", which is one of the aroma components released by trees. It has been studied in stress &sleep.

2> Contains deodorant ingredient oyster tannin

●100% Food Grade Herbal Bath Salt Series●

Modern women have six major disorders on a daily basis.

(1) Difficulty falling asleep.

(2) The body gets cold easily.

(3) The body becomes tense and stiff.

(4) Easy to get tired.

(5) Prone to irritability.

(6) Imbalance of female hormones.

We are developing 6 series with the image of women's unique problems.

●Mask Spray●

Contains 80% domestic sugarcane alcohol with a high concentration, born from the desire to "deliver peace of mind to customers". The scent of cypress spreads, making you feel as fresh as if you were in the forest, and the refreshing scent of eucalyptus makes a stuffy mask comfortable.

Who are supporting us?

It is mainly used by women in their 30s and 40s, but it is used by both children, women and men.

In addition, there are many people who purchase it as a gift for those who are doing salons and manipulative treatments at home or for their loved ones.

When developing the aroma mist and mask spray, we wanted to reproduce the "scent of the forest" even if it was too woody and not liked by women, so we visited the forest many times to develop it.

The herbal bath salts were made in a laboratory in the kitchen at home, and I repeated the trial production over and over again until I was satisfied with the formulation.

As a matter of course, we thoroughly think about what our customers will do when they use it, use it many times ourselves, conduct surveys, and carefully consider whether it is comfortable or not before launching our products.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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noom & co.

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More about the Brand Owner

株式会社noom&co. 内藤美紀

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株式会社noom&co.　内藤美紀