Bridge and Blend

ブリッジ・アンド・ブレンド

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Project Felicia

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T2810441114514

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About the brand

[Natural ingredients only × Non-oil fragrance] Perfume using only natural materials such as agarwood and sandalwood, and does not rely on essential oils or synthetic fragrances. It has a natural and quiet scent that is different from mainstream oil-based products.

【Traditional Perfumery from 1,000 Years Ago】Based on traditional Japanese perfumery with roots in the Heian period, it is designed to suit modern life. It is a product made in Japan that combines culture and technology.

【Time design as a ritual】A product that not only enjoys the scent, but also creates time to separate the day and prepare your mood. It is easy to incorporate into everyday life and is also suitable as a gift.

More about the Brand Owner

なかやまひろ

Hiro Nakayama

He has lived abroad for more than 20 years and has been involved in fragrance and marketing in NYC, LA, Paris, and Singapore. Currently, he works for a foreign IT company and presides over Bridge and Blend. In 2013, he founded Project Felicia in NYC to explore the possibilities of fragrance. After his own sense of smell declined and a turning point in his life, he encountered Japanese incense and was impressed by the perfuming culture of a thousand years ago. Reinterpreting its sophistication into the modern era, he launched Bridge and Blend in 2021. He takes time to prepare his mind in his daily life and delivers the charm of Japanese scents to the world.

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What are we doing?

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The scent of Japan, transcending time

Brand owner Hiro, who has been involved in fragrance for a long time, encountered the scent of the Heian period at a turning point in his life. It was the beauty of the "quiet fragrance" that the Japanese originally had.

To revive that scent in the present day and pass it on to the next era. That's where Bridge and Blend came from.

"Six in Sense" is an incense collection designed to suit modern life based on six scents representing the Heian period. We propose a quiet and deep scent experience that will linger in your memory.

While the demand for incense is increasing worldwide, perfume-like scents are becoming mainstream in Japan as well. That's why we will review the value of traditional Japanese scents and connect them to the future.

What are we doing?

Bridge and Blend is a brand that reimagines the ancient "scent of Japan" into the present day and connects it to the next era.

Focusing on the incense collection "Six in Sense", we propose scents from both product and experience. "Six in Sense" is a collection based on six scents representing the Heian period and redesigned to suit modern life.

In the workshop, you will be able to touch the raw materials of incense and provide an incense creation experience based on the fragrance of the Heian period. Through the experience of not only "using" but also "understanding" fragrance, we propose a new way of facing scent.

The products use only natural fragrance ingredients such as agarwood and sandalwood, and use fragrances that do not rely on essential oils or synthetic fragrances. It combines efficient manufacturing processes with artisanal handiwork, achieving both quality and repeatability.

In addition, it adopts environmentally friendly designs, such as using recyclable materials and upcycled paper "kome-kami". We donate 1% of our sales to "1% for the Planet".

Through products and experiences, we are committed to inheriting and reinterpreting Japanese scent culture.

Commitment to the product

(1) Natural ingredients only × Non-oil fragrance

Only natural fragrance ingredients such as agarwood and sandalwood are used.

It does not rely on essential oils or synthetic fragrances, but brings out the original aroma of the ingredients.

It is characterized by a natural, gentle, and quiet scent that is different from mainstream oil bases.

(2) Traditional perfume blending from a thousand years ago

Based on traditional fragrances with roots in the Heian period, it is designed to suit modern spaces and lifestyles.

This product is made in Japan that combines efficient manufacturing processes with artisan handiwork, achieving both quality and repeatability.

(3) Design as a ritual

It is designed not only to enjoy the scent, but also to create time to separate the day and prepare your mood.

By using incense burner ash, both cone and stick types can be burned to the end, making it easy to handle in everyday life and can be continued without difficulty.

(4) Sustainable design

We value design that uses up natural fragrance ingredients without waste.

Made from recyclable materials and reusable packaging.

The paper material is made of upcycled material "kome-kami".

We also donate 1% of our sales to "1% for the Planet".

Who are supporting us?

It is supported by a wide range of people, regardless of gender or age, from their 20s to their 60s.

It is especially chosen by those who value the time to prepare themselves in their daily lives.

・Those who are looking for a high-quality and authentic-oriented lifestyle

・Those who prefer the gentle scent of natural materials

・Those who are interested in Japanese traditions and culture

・Those who value arranging space and time

・Those who want to incorporate quiet time into their daily lives

・Those who are looking for a gift for their loved ones

■ Usage Scenes

・At the end of the day, it's time to prepare your mood

・For a change of pace between work and housework

・For creating a space before guests and when returning home

・When you want to deepen your reading and thinking

・For bath time and relaxation time

・When preparing your own space when traveling or at a hotel

・As a gift for your loved ones

■ Development and Achievements

OMOTENASHI Selection 2023 Winner

Deployment in New York and Los Angeles

Adopted the JETRO Support Program

■ Customer's voice

・It has a calming and calming scent, making it suitable for when you want to concentrate or during special times.

・When used at the entrance or in a space, you can feel the freshness of the air.

・The experience that can be enjoyed not only with the scent but also with the story behind it is attractive.

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Deferred payments of up to 60 days

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More about the Brand Owner

なかやま ひろ

Hiro Nakayama

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