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Bridge and Blend

Incense recognized by the world The scent of Japan in The Tale of Genji

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Bridge and Blend

ブリッジ・アンド・ブレンド
Vendor
Project Felicia
Incense recognized by the world The scent of Japan in The Tale of Genji
〜1,000
Followers

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About the brand

Incense recognized by the world The scent of Japan in The Tale of Genji
1
"Bridge and Blend" is a fragrance collection inspired by the Heian period perfume blending where The Tale of Genji was born, Mr./Ms. who develops the fragrance collection "Six in Sense"
2
100% natural incense ingredients carefully selected from around the world are blended in Japan and handmade by Awaji Island-based incense. A nostalgic scent that remains in your memory prepares your mind and body.
3
A palm-sized package that is conscious of sustainability with reuse, recycling, and refeel. The lid can be used as an incense dish. With the incense stand provided, you can burn incense firmly until the end.

More about the Brand Owner

なかやま ひろ

Hiro Nakayama

From his own experience of the loss of his sense of smell due to excessive stress, he learned that scents enrich our lives and enrich our minds. In 2013, he launched Project Felicia in New York as a platform to explore the possibilities of fragrance. He has worked in New York, Los Angeles, Paris, and Singapore for an advertising agency, a human resources company, and a chemical manufacturer. After living abroad for 20+ years, he moved his base of operations to Japan in the summer of 2017. While currently working for Hitachi, Google, and a foreign IT company, he is a multi-worker who is active as a scent communicator. In 2021, he produced the blend used in the "Incense Creation Workshop" that started with the departure of his family in 2015 under his own brand "Bridge and Blend" as "Six in Sense," an incense that allows you to experience The Tale of Genji.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Bringing a scent that Japan can be proud of to the world
Experience preparing your mind with incense "Six in Sence"
 
In the past, I have experienced a loss of smell due to excessive stress. It was also a transitional period in my life, and I was unknowingly accumulating stress. Since that experience, I have learned how to use "scent" as my ally, and I have acquired the habit of consciously smelling it. Our sense of smell, which transmits information about scents present in the air, is very important for our survival. I don't think we usually breathe consciously, but as long as we do, scent information will constantly come to us. If you can, wouldn't it be nice if you could have information about a scent that is comfortable for you?
 
In the digital age, where information is always accessible, we can stay connected to the outside world. But what about the inner connection that is trying to face yourself? I believe that lighting incense, following the smoke with your eyes, consciously listening to the scent, and having time to listen to your heart is to face yourself and be close to your feelings. I launched a fragrance brand with the hope that I could prepare my mind with the Japan scent "Six in Sence".
 
The Japanese translation of "Six in Sence" is the Buddhist term rokune. "Root" means the power to feel, and the five senses and consciousness of the eyes, ears, nose, tongue, and body are collectively called the six roots. And when these six forces make the mind and body pure, it is called the six roots of purification.
 
When we feel comfortable, we can honestly face ourselves and our surroundings. Through Bridge and Blend's "Six in Sence," we hope to connect the fragrances that Japan can be proud of to the world for the next 1,000 years. And we hope that in modern society, incense will be established as a home fragrance along with aromatic oils and candles.

What are we doing?

Creating an "old and new" scenting experience with a 1,000-year-old recorded perfume recipe
 
Back in the year 595, Awaji Island. According to "Japan Shoki Volume 22", a large amount of driftwood washed ashore that year. When the islanders set fire to the tree, a wonderful scent wafted through the air and spread all around. This is the beginning of the submerged incense tree, the fragrance of Japan.
 
The incense "Six in Sence" reproduces as faithfully as possible the incense ingredients and their formulas of the "Six Kinds of Fragrances" described in the biography of incense.
 
Among them, it is blended with all six scents of "Six in Sence""Agarwood"is somewhat nostalgic and relaxing with a calming scent. It is the most important incense raw material in the world of incense, but as a result of continued overfishing, it has become scarce and cannot be imported without an export license. That kind ofWhy agarwood is used luxuriouslyWe want to be faithful to the perfume blending of the Heian period, and at the same time, we want you to know the background of the above incense ingredients and connect the past and present through incense while appreciating natural ingredients in a critical situation.
 
In addition, all products are imported from all over the worldPremium Grade Incense IngredientsOn Awaji Island, which produces about 70% of Japan's incenseHandmade。 crediblesupplierand based on Awaji IslandKoshiBothRecreating the fragrance of 1,000 years agoIt does.
 
 
Made from 100% natural fragrance ingredientsHandmade on Awaji IslandPlusSustainability in product and packaging designIt does. It is an incense stand designed to circulate air,Cone type that can be completely burnedWe are employing. In addition, the recyclable material packaging can be reused as an incense dish with a lid. In addition, the product does not come with a cosmetic box. Reduce wasted resources, money, and costs as much as possible,Donate 1% of sales to 1% for the Planet, a nature conservation organization that gives back to the earthIt does.
 
 
 
 
 
 
 
 
 

Commitment to the product

Incense "Six in Sense" Three commitments (1) Use of 100% natural incense ingredients (2) Handmade on Awaji Island, which produces about 70% of incense made in Japan (3) In addition to adopting sustainability-conscious packaging, the scent described in The Tale of Genji captures our imagination.
 
For instanceSix in Sense—KUROBO。 In The Tale of Genji, it is a scent of the scene of the 10-mat "Kenki" that signifies the end of love for Hikari.
 
 
[Trial set] Six in Sense
 
 
Realized from customer feedback[Trial set] Six in Sensecontains three cone-shaped incenses each from Bridge and Blend, and you can sample all of the incense "Six in Sense" incense that allows you to experience The Tale of Genji with six scents that represent the Heian period.
 
<Size> Package: Outside (Length 18 cm, Width 16 cm)| Inside (length 8.5 cm, width 7.5 cm)
< Quantity> 18 pieces of cone mold
* It is 1.5-2 times larger than normal.
 
【Anniversary Box】 Six in Sense
 
 
It was created to commemorate the first anniversary of the brand's global debut【Anniversary Box】 Six in Senseis modeled in the form of a book so that the story of Japan incense can be unraveled while turning the pages in imitation of The Tale of Genji. The design with the theme of "incense ingredients from all over the world meet in Japan 1,000 years ago, mingle, and travel as the scent of Japan" is by illustrator and designer mio.Matsumoto, who has worked on the creative work of many brands such as Starbucks Coffee.
 
<Size> Package Outside (Length 25.5 cm, Width 20 cm, Depth 7.5 cm) | Inside ( height 4.5 cm diameter 6 cm)
< Quantity> 120 pieces of cone mold
* It is 1.5-2 times larger than normal.
 

Who are supporting us?

It is supported not only by fragrance lovers, but also by those who are particular about interior decoration and fashion due to its modern packaging and design. As an environmentally friendly product, it is also attracting the attention of those who are interested in ecology and sustainability.
 
In addition to our online boutique, the products are available at MUSE Expereince in New York and the JAPAN HOUSE concept store | It is also available at retail stores such as WAZA.
 
In addition, we have received the following comments from customers who have actually used it.
 
"It's a calming and serene scent that's perfect for deep meditation or special occasions. It also helps me to regain my sense of self." (KUROBO)
 
 
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