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IRIS

IRIS

Vendor
株式会社raising
IRIS means rainbow goddess. Please enjoy the captivating expression of the seven colors.

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Invoice registration number

T3120001211192

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About the brand

IRIS means rainbow goddess. Please enjoy the captivating expression of the seven colors.
1
A multi-oil with a perfume oil manufacturing method that flows from lemongrass to peony rose.
2
A natural luster that does not glare and a feeling of use that does not become too heavy.
3
It can also be used as a body oil.

More about the Brand Owner

松原誠

Matsubara Makoto

Born in Hyogo Prefecture in April 1990, after graduating from university, he joined a major hair and beauty manufacturer, where he worked in sales, OEM product development, planning, and new graduate recruitment. Launched RISING Inc. Appointed Vice President. He was in charge of product development, planning, and operation, and at the same time, he started an app production company, String Inc.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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I want to make Japan women even more beautiful. With this in mind, we launched RAISING Co., Ltd. and proceeded with product development, and at that time, after asking ourselves what beauty is, we decided that there are various kinds of beauty, such as beautiful appearance, beautiful heart, beautiful words, beautiful mannerisms, beautiful care, etc., and what we can do is to help them with the beauty of their appearance. Above all, the beauty of the hair. This is where we focused on development. I think that to be beautiful is to try to be beautiful by yourself and to be aware of the beauty seen by others. The product that makes this happen is hair oil. In the process of developing hair oil, a problem arose. It is a change in the feeling of use and scent. Therefore, when we asked beauty salon owners, yoga instructors, and other professionals involved in beauty about beauty products that are used on a daily basis, we heard many of them say that conventional hair oils are sticky or smell good when you put them on, but they oxidize and smell in the evening. This time, we have developed an oil that takes these concerns into account.

What are we doing?

Starting from scratch in product development, planning, strategy, etc., we conducted door-to-door business negotiations with various raw material manufacturers, container manufacturers, printing companies, etc. Our company, which has no track record and no name, was not easily dealt with, and the materials that we finally decided on were in the midst of the Corona whirlpool, and there were twists and turns, such as going back to square one. However, with the help of various people, we have finally come this far. It's still in the pre-release stage, but I'm excited about it. We will continue to devote ourselves to providing good products at reasonable prices and making the women of the world even more beautiful.
In addition, from the perspective of the SDGs, a portion of the sales is donated to the Nature Conservation Society of Japan, Japan Heart, Katariba, Animal Donation, and Sakura Line 311.
　

Commitment to the product

-plaisir- Hair that feels the joy of styling and the pleasure of wanting to wear it. Feel the smooth feeling. -sentir- Flowing perfume oil recipe from lemongrass to peony rose TOP: lemongrass. MIDDLE: Tender floral. LAST:Enjoy the scent that transforms like a perfume into a peony rose. -enchanteur- Considering the balance of ingredients that continues with a veil of a seductive luster that looks like it has just been applied, it suppresses glare and creates a natural luster.
　
　

Who are supporting us?

The target group is women in their 20s ~ 30s who are highly fashionable.
At the time of its release, it was released through crowdfunding by Makuake, and received support with an achievement rate of 434%, and received a great response, such as being ranked 8th in the national ranking. Currently, we are wholesaling to beauty salons and distributors, and we are also selling online. In addition, we are also focusing on overseas business, and the other day we were invited to exhibit at a pop-up event commemorating the 50th anniversary of the Duke of Mongolia.
As for the voice of the purchaser, it has a smooth feeling of use and is not sticky. The incense continues and even in the evening, there is no unpleasant smell peculiar to oil. Even if you put it on bleached hair, it will look natural. It was easy to use even for men, and wax was used to give it a glossy feel, but I replaced it with oil. It has been well received.
　
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