"Gentle Habits" began in 2019 when founder Sophie rediscovered the charm of incense.
Sophie is a full-time working mother of two boys who has struggled to get away from her "job" even after returning home, finding it difficult to switch off, slow down, and be with her family.
It was in 2020 that I started burning incense as a daily reminder (ritual) for time to relax. She was looking for a way to escape the hustle and bustle, even if only for a moment, and incense became the answer to enjoying the little moments, encouraging her to "slow down and focus on the present moment." And it was while I was in the shower that I came up with the idea of "This is Incense".
Two years after the idea, he quit his job in the surf industry, where he had worked for 27 years, and founded the "Gentle Habits" brand in November 2022. This decision was truly life-changing, moving with my family, quitting my full-time job, and being emotionally and emotionally liberated.
Sophie has rediscovered herself, regained her vitality to live, and shares Gentle Habits with a wide range of people.
We work every day to find moments of stillness, joy, movement, love, motivation, and introspection. Whether it's to set your mood at the start of the day or unwind after a long day at work, we want to help you create time that is present in your daily life, where you feel calm and unleashed.
Rather than giving advice, we believe that the answer lies within each of us, and we create products that encourage us to rethink our daily habits, focus on the here and now, calm our minds, and create space to appreciate the beauty of our daily lives.