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SOJYU is a personal care brand that values the aesthetic sense of facing each person's "element" and aims to support each person's "fullness".

2,484

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SOJYU

ソジュウ

Vendor

UDS株式会社

SOJYU is a personal care brand that values the aesthetic sense of facing each person's "element" and aims to support each person's "fullness".

2,484

Followers

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About the brand

SOJYU is a personal care brand that values the aesthetic sense of facing each person's "element" and aims to support each person's "fullness".

We have developed an original aroma that approaches the "sense of smell," which is said to be the most deeply memorable of the human senses, as the first SOJYU brand.

The original aroma, which approaches the five senses under the theme of "the present in the mind and body," was developed in collaboration with artist Izumi Kan.

We will realize our natural beauty and pursue products that will allow us to live a healthy and personal lifestyle.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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"Personal Care in the Nomadic Age"

SOJYU was started on the premise that UDS would commercialize and sell the experience of a hot spring inn called "Yuen Bettei Daita".

In this day and age where we can live anywhere, the keyword is "personal care in the nomadic age" that allows you to get healing using SOJYU products.

In addition, in an aging society, there are still few well-designed personal care products that support people's minds and bodies, and we would like to focus on the needs of these products and become a service that has relaxation + α, such as improving the quality of sleep and concentration.

SOJYU's Sound Inspiration

"Element", "Thought", "Resurrection", "Ten", "Fulfillment", "Softness" - We believe that it is important to bring out and develop the inherent qualities (goodness of materials) in both things and people.

The purpose of this program is to support people who value their own sense of beauty, support their own fulfillment, realize their own beauty, and create a healthy lifestyle in their own way.

At the beginning, in the middle, and at the end of the day. By taking time to face and talk to yourself, you gently stimulate your body, senses, and sensibilities, and regain a state of supple energy.

What are we doing?

It is said that there are 15 or more types of human senses if they are classified in detail.

Through SOJYU's services, we aim to revive the delicate physical sensations between the five senses and deeply communicate with the state of one's own body.

In addition, as a place where you can comprehensively experience the world view of SOJYU, we have set up a SOJYU spa in a remote part of Yuen Bettei Shirota.

The beauty of the margins that coexists with the cleanliness of care and the warmth of handwork is the world view provided by SOJYU's design. Feel the subtle changes and bring quiet and fulfilling time into your daily life.

The important thing is to carefully face the "now". It provides a blank space where you can sharpen your senses and return to your true self.

Commitment to the product

An original aroma with a simple and sophisticated impression despite its complex blend

ESSENTIAL OIL "TAIKAN"

It is a scent that embodies the aesthetic sense of the SOJYU series.

A scent that values the beauty of the raw material and expresses a simple and supple world view.

ESSENTIAL OIL "MICHIRU"

An energetic citrus scent that energizes the mind and body.

It is a scent that represents Yuen Bettei Daita.

A fresh and mysterious forest scent that invites deep breathing.

Who are supporting us?

It is mainly used by women in their 30s and older, but it is also popular with men and is used by many people.

In addition, we have received support from therapists who run famous department stores, apparel shops, design shops, etc., and SPA.

You may experience it at Yuen Bettei Shirota and purchase it because you were healed by the scent of the inn.

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