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MAGNOLIA
"The scent you choose has meaning" Based on the idea of aroma reading, this is a scent brand that stimulates the senses with unique motifs such as constellations and seasonal words
1
MAGNOLIA is a creative direction brand centered on fragrance.
"The scent you choose is meaningful" It is developed based on the idea of aroma reading.
2
"My favorite scent helps me" "Fragrance cares my heart"
All direction and perfumery are handled by the representative director of the Aroma Reading Association.
3
Selection of sustainable materials / Efforts to normalize
Some products are manufactured by facilities for people with disabilities in Niigata Prefecture.
Brand Owner
More about the Brand Owner
笹本 英恵
HANAE SASAMOTO
After learning the wisdom of plants and fragrances under Chiaki Yoshikawa, who has been a leader in the organic industry, and launching a Jurlique certified therapist training school, he opened an organic select shop MATSURICA in front of Kiuehara Station in 2008. As the founder of the Aroma Reading Association, he has been engaged in scent-based activities for about 20 years, and established MAGNOLIA in June 2021.
He has a reputation for developing items that connect scent selection and mental and physical care, and for his unique perfume blending sense inspired by the organic journey. He also plans and coordinates events covering a wide range of fields such as art, skin care, cosmetics, and femtech.
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
I want you to use an invisible scent as a guidepost in your life.
The origin of MAGNOLIA is a small organic select shop called matsurica, which I started in 2008. People from various genres, including local Yoyogi Uehara residents, the health and beauty entertainment industry, creators, and customers who come all the way from afar, have gathered, and it has become a place called "Matsurica is a terminal".
We introduce the efforts of various brands based on the standard of "organic = something that stimulates the essence". Basically, thanks to the selection of only my friend's brand, I was able to convey new values (fermentation, organic cosmetics, raw chocolate, etc.) from the developer himself, which was rare at the time. There are many brands and customers who say, "When you come here, you can meet new people" and "Matsurica was the beginning," and those words are our greatest asset.
On the other hand, I wanted to express myself beyond the framework of matsurica, so I launched MAGNOLIA to create based on my own scent. I was in charge of the course after the launch of the Jurlique Certified Therapist Training School, so before I knew it, it had been more than 20 years. There are important realizations and wisdom cultivated through interacting with people through scents at various places such as schools, events, and matsruica. In the future, I would like to incorporate them into product development.
Fragrance is the only sense that is directly linked to instinct. The choice of scent reflects the person's "now".
In order to live in your own way, I would be happy if you could add the choice of fragrance to your heart care.
The target audience for MAGNOLIA's products is around 40s.
Although there are individual differences, when a woman enters her 40s, the balance of hormones changes, and her mind and body are not the same as before. No matter how cheerful you look, you've probably walked down the street at night crying. I strongly felt the need to flexibly change my lifestyle and habits according to the stage of my life. That's why I want to create products that are close to such shift changes.
It is said that "the negative pole becomes the yang," but at this age, I strongly feel grateful for the light that I feel when I see beautiful things when I am in a negative state. That's why I want to convey the beauty of this world through scents. In such a world, I want to put beautiful things out into the world. If only an invisible scent could be a guidepost for someone. With that in mind, I face scents.
What are we doing?
Through fragrance, I want to convey the richness of people's sense of beauty and sensitivity.
I am also thinking seriously about how to cultivate people's aesthetic sense and sensitivity, and the future of Japan. There are many beautiful things in the world, and I think there are some things that will disappear if you are not conscious of them. Especially the invisible.
At MAGNOLIA, there are many things that are as important as fragrances, but I think that the new "Mountain Laughing Bath Salt" successfully expresses the splendor of Japan culture and the aesthetic sense of the intangible through the power of design.
In addition, the development of this product is requested by a facility for people with disabilities in Niigata. There are things that only people with disabilities can do. How much motivation is it for them to work to live in society? I felt strongly about it because I was allowed to observe the production from scratch.
It was an encounter that made me feel that there are still many things that can be conveyed through things.
MAGNOLIA's manufacturing is based on the following wishes.
❶ To calm the mind, to make the skin beautiful, and to make the body healthy
❷ Touching plants, scents, and art to change "life" into "life"
❸ Buying and using things is for someone else's benefit
❹Sustainability/Normalization Initiatives
Since last year, I have moved my base to Kobe, and I have been feeling the power of nature once again by lying on the beach and walking on the mountains of Rokko. I was born and raised in the city center, and every day is full of new discoveries, but the biggest takeaway is my reunion with art. I've always loved art, but when I was in Tokyo, I didn't have time to enjoy it. After coming to Kobe, I visited galleries and realized how art enriches people's lives. We would like to slowly make products that are born from our relationship with Kobe, such as products made from trees and waste wood from the mountains of Rokko.
At last
The scent you choose by instinct has a meaning.
I want you to use the scent as a bridge to find what you need right now.
Commitment to the product
❶ "Mountain Laughter" Bath salt
A bath salt made with sun-dried salt and magnesium-rich Epsom salt from Shark Bay, Australia, a World Heritage Site, with the scent of "mountain laughter".
"Mountain laughter" is a seasonal word that expresses the arrival of spring. It shows people's aesthetic sense of the intangible. Through this product, we hope to convey the richness of aesthetics and sensibilities for intangible things.
▷ Sustainable Initiatives
To reduce plastic, the spoon that scoops the bath salts is made of paper. It fulfills the dual roles of an obi and a spoon in one, and also achieves environmental considerations. The point is the gimmick that is similar to origami culture and the Japan beauty that expresses the state of the sun and mountains.
▷ Efforts to Normalize
The product is manufactured by a facility for people with disabilities in Niigata Prefecture. Normalization is the idea that people with disabilities should not be treated as special, but should be able to live in society in the same way as people without disabilities.
❷Magnolia Face Oil RO
A beauty oil based on argan oil, which is native to Morocco, and pomegranate seed oil, which is a woman's ally. It is an item that helps our mind and skin as we age.
The key scent is rose. Centered on rose, which leads to beautiful skin and boosts self-esteem just by smelling it, rosemary, frankincense, and geranium, which have been in "rejuvenation" recipes since ancient times, are added.
▷ Add the scent and the power of stone
The essential oil, which has been perfumed and blended, is infused with the energy of the ore using an original method. It may be a magic level, but this effort is done carefully for each lot. We choose beautiful crystals with the hope that they will be able to spread the brilliance of those who use them.
❸MAGNOLIA TEA No.2 -The gift of Sri Lanka
The wisdom of Ayurveda is alive in our lives, and Sri Lanka is also famous as a production center for tea, spices, and gemstones. We commercialized it with the hope that people would know more about the charm of this country.
It has a chai-like aroma made by blending cinnamon, cloves, ginger, cardamom, and pepper with black tea from Dimbula. It's delicious straight, but it's also delicious with milk. In response to the voice that it is difficult to put black tea in the leaf, we prepared it in an easy-to-drink tea bag type.
Who are supporting us?
The target audience for MAGN0LIA is around 40s. In addition to confronting their own lives, we are approaching those who have begun to be conscious of "connecting to the next world," such as preserving the environment and inheriting culture and aesthetics.
All products
There are no products available for display
Products
All products
There are no products available for display
MAGNOLIA
"The scent you choose has meaning" Based on the idea of aroma reading, this is a scent brand that stimulates the senses with unique motifs such as constellations and seasonal words
1
MAGNOLIA is a creative direction brand centered on fragrance.
"The scent you choose is meaningful" It is developed based on the idea of aroma reading.
2
"My favorite scent helps me" "Fragrance cares my heart"
All direction and perfumery are handled by the representative director of the Aroma Reading Association.
3
Selection of sustainable materials / Efforts to normalize
Some products are manufactured by facilities for people with disabilities in Niigata Prefecture.
Brand Owner
More about the Brand Owner
笹本 英恵
HANAE SASAMOTO
After learning the wisdom of plants and fragrances under Chiaki Yoshikawa, who has been a leader in the organic industry, and launching a Jurlique certified therapist training school, he opened an organic select shop MATSURICA in front of Kiuehara Station in 2008. As the founder of the Aroma Reading Association, he has been engaged in scent-based activities for about 20 years, and established MAGNOLIA in June 2021.
He has a reputation for developing items that connect scent selection and mental and physical care, and for his unique perfume blending sense inspired by the organic journey. He also plans and coordinates events covering a wide range of fields such as art, skin care, cosmetics, and femtech.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
I want you to use an invisible scent as a guidepost in your life.
The origin of MAGNOLIA is a small organic select shop called matsurica, which I started in 2008. People from various genres, including local Yoyogi Uehara residents, the health and beauty entertainment industry, creators, and customers who come all the way from afar, have gathered, and it has become a place called "Matsurica is a terminal".
We introduce the efforts of various brands based on the standard of "organic = something that stimulates the essence". Basically, thanks to the selection of only my friend's brand, I was able to convey new values (fermentation, organic cosmetics, raw chocolate, etc.) from the developer himself, which was rare at the time. There are many brands and customers who say, "When you come here, you can meet new people" and "Matsurica was the beginning," and those words are our greatest asset.
On the other hand, I wanted to express myself beyond the framework of matsurica, so I launched MAGNOLIA to create based on my own scent. I was in charge of the course after the launch of the Jurlique Certified Therapist Training School, so before I knew it, it had been more than 20 years. There are important realizations and wisdom cultivated through interacting with people through scents at various places such as schools, events, and matsruica. In the future, I would like to incorporate them into product development.
Fragrance is the only sense that is directly linked to instinct. The choice of scent reflects the person's "now".
In order to live in your own way, I would be happy if you could add the choice of fragrance to your heart care.
The target audience for MAGNOLIA's products is around 40s.
Although there are individual differences, when a woman enters her 40s, the balance of hormones changes, and her mind and body are not the same as before. No matter how cheerful you look, you've probably walked down the street at night crying. I strongly felt the need to flexibly change my lifestyle and habits according to the stage of my life. That's why I want to create products that are close to such shift changes.
It is said that "the negative pole becomes the yang," but at this age, I strongly feel grateful for the light that I feel when I see beautiful things when I am in a negative state. That's why I want to convey the beauty of this world through scents. In such a world, I want to put beautiful things out into the world. If only an invisible scent could be a guidepost for someone. With that in mind, I face scents.
What are we doing?
Through fragrance, I want to convey the richness of people's sense of beauty and sensitivity.
I am also thinking seriously about how to cultivate people's aesthetic sense and sensitivity, and the future of Japan. There are many beautiful things in the world, and I think there are some things that will disappear if you are not conscious of them. Especially the invisible.
At MAGNOLIA, there are many things that are as important as fragrances, but I think that the new "Mountain Laughing Bath Salt" successfully expresses the splendor of Japan culture and the aesthetic sense of the intangible through the power of design.
In addition, the development of this product is requested by a facility for people with disabilities in Niigata. There are things that only people with disabilities can do. How much motivation is it for them to work to live in society? I felt strongly about it because I was allowed to observe the production from scratch.
It was an encounter that made me feel that there are still many things that can be conveyed through things.
MAGNOLIA's manufacturing is based on the following wishes.
❶ To calm the mind, to make the skin beautiful, and to make the body healthy
❷ Touching plants, scents, and art to change "life" into "life"
❸ Buying and using things is for someone else's benefit
❹Sustainability/Normalization Initiatives
Since last year, I have moved my base to Kobe, and I have been feeling the power of nature once again by lying on the beach and walking on the mountains of Rokko. I was born and raised in the city center, and every day is full of new discoveries, but the biggest takeaway is my reunion with art. I've always loved art, but when I was in Tokyo, I didn't have time to enjoy it. After coming to Kobe, I visited galleries and realized how art enriches people's lives. We would like to slowly make products that are born from our relationship with Kobe, such as products made from trees and waste wood from the mountains of Rokko.
At last
The scent you choose by instinct has a meaning.
I want you to use the scent as a bridge to find what you need right now.
Commitment to the product
❶ "Mountain Laughter" Bath salt
A bath salt made with sun-dried salt and magnesium-rich Epsom salt from Shark Bay, Australia, a World Heritage Site, with the scent of "mountain laughter".
"Mountain laughter" is a seasonal word that expresses the arrival of spring. It shows people's aesthetic sense of the intangible. Through this product, we hope to convey the richness of aesthetics and sensibilities for intangible things.
▷ Sustainable Initiatives
To reduce plastic, the spoon that scoops the bath salts is made of paper. It fulfills the dual roles of an obi and a spoon in one, and also achieves environmental considerations. The point is the gimmick that is similar to origami culture and the Japan beauty that expresses the state of the sun and mountains.
▷ Efforts to Normalize
The product is manufactured by a facility for people with disabilities in Niigata Prefecture. Normalization is the idea that people with disabilities should not be treated as special, but should be able to live in society in the same way as people without disabilities.
❷Magnolia Face Oil RO
A beauty oil based on argan oil, which is native to Morocco, and pomegranate seed oil, which is a woman's ally. It is an item that helps our mind and skin as we age.
The key scent is rose. Centered on rose, which leads to beautiful skin and boosts self-esteem just by smelling it, rosemary, frankincense, and geranium, which have been in "rejuvenation" recipes since ancient times, are added.
▷ Add the scent and the power of stone
The essential oil, which has been perfumed and blended, is infused with the energy of the ore using an original method. It may be a magic level, but this effort is done carefully for each lot. We choose beautiful crystals with the hope that they will be able to spread the brilliance of those who use them.
❸MAGNOLIA TEA No.2 -The gift of Sri Lanka
The wisdom of Ayurveda is alive in our lives, and Sri Lanka is also famous as a production center for tea, spices, and gemstones. We commercialized it with the hope that people would know more about the charm of this country.
It has a chai-like aroma made by blending cinnamon, cloves, ginger, cardamom, and pepper with black tea from Dimbula. It's delicious straight, but it's also delicious with milk. In response to the voice that it is difficult to put black tea in the leaf, we prepared it in an easy-to-drink tea bag type.
Who are supporting us?
The target audience for MAGN0LIA is around 40s. In addition to confronting their own lives, we are approaching those who have begun to be conscious of "connecting to the next world," such as preserving the environment and inheriting culture and aesthetics.
All products
There are no products available for display
Products
All products
There are no products available for display
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