中田真由美-NAKADA MAYUM-
FRAGRANCE MAGICIAN
SWATi Inc. was established.
Starting with the Isetan Shinjuku store,
We have a number of directly managed stores such as Hankyu Umeda Main Store, Lukua Osaka, Lumine Shinjuku, Narita Airport, etc., as well as POPUP SHOP.
Founding of the fragrance house "5W1H"
He has been involved for 21 years in pursuit of design thinking and values, and taking on the challenge of designing invisible fragrances
In the same year, as a place for creative expression, he launched the fragrance maison "5W1H".
Online diagnostic charts based on statistics and psychology were tailored to individual personalities and moods
The fragrances that can be selected are popular among men and women of all ages.
Establishment of Perfume Oil Dormitory LLC
As a "fragrance magician" who creates scents that resonate with the heart, he completes the magic of fragrance with the last drop.
As of March 2023, the number of people who have prepared the fragrance has reached more than 6,000.
In addition, as a fragrance evaliberator that connects companies and fragrances,