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MOKUHARU

MOKUHARU

モクハル
Vendor
株式会社杢美
Bring the warmth and scent of wood close to you. A miscellaneous goods brand using natural solid wood from Kishu and Kumano

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Invoice registration number

T3170001016843

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About the brand

Bring the warmth and scent of wood close to you. A miscellaneous goods brand using natural solid wood from Kishu and Kumano
1
A brand of single boards, natural wood furniture, and miscellaneous goods launched by Ryota Kuratani, the third generation of the construction shop "Kuratani Architecture" that has been in operation since Showa 25 in Shingu City, Wakayama Prefecture.
2
Based on the concept of "I want to deliver the trees of Kumano, the land of trees in Kishu," the company focuses on miscellaneous goods and furniture made from local wood from Kishu and Kumano, and mainly handles natural and solid products.
3
We produce and sell single-piece tables and custom-made furniture made of wood from all over the world.

More about the Brand Owner

田村　優里香

TAMURA YURIKA

After working as a staff member at Kuratani Architecture, a construction shop run by the founder, Kuratani, he became an exclusive staff member of Jobi Co., Ltd. and worked as a graphic designer. With the desire to let more people know about and use the products made from local wood, I said, "I'm happy to receive it, and I want to give it to someone." In order to create a product that can be thought of, the company is engaged in package design and design production of laser processing products.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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I want to liven up the declining timber industry from my hometown of Kumano.
　
Shingu City, Wakayama Prefecture, where the base of Jobi is located, is located in a place that has been called Kumano since ancient times, and is an area that originally flourished in lumber. Since ancient times, the land of Kumano has been regarded as a sacred place where the gods dwell, and today it is surrounded by many World Heritage Sites. In addition, Wakayama Prefecture has long been known as the "Land of Trees" and has been known as a place that produces excellent wood. However, it is now called an isolated island on land, and it is considered a disadvantageous place in logistics, and the timber industry is in decline. Kuratani, the third generation of a long-established construction company that has been in this area since Showa 25, started the MOKUHARU brand in 2017 with the idea of "reviving this wood industry with the power of wood."
　
The "Kishu wood" harvested in Kumano is characterized by its strong strength and good eye-opening, and is used as a material for various wooden products such as furniture and cutting boards. In this blessed land, the trees have been abundantly nurtured in a divine abundance. We want to deliver these Kumano trees to you. With that in mind, we started selling furniture and miscellaneous goods.
　
The main store is located in Shingu City, Wakayama Prefecture
　
　

What are we doing?

Pursue commitment and create things that resonate with people's hearts
　
In order to make the most of the individuality and texture unique to natural wood, the eye and skill of the craftsman are the key. For example, in the case of a cutting board, we carefully select only the part of the board that can be removed cleanly from a sufficiently dried board to avoid small knots and breaks, cut it to an appropriate length, remove the warping and twisting that occurs during drying, and cut both ears to finish it to a standard size. In addition, the corner face is removed with a canna, and finally the product is completed through the process of super-finished canna and canna hanging by craftsmen. In this way, each piece is carefully finished.
　
In addition, at the time of its founding, Jobi mainly dealt in custom-made furniture and single boards, but since these were living things, they were not inexpensive, and it was difficult to get "Mr./Ms. people to pick them up". However, with the hope that people would be able to actually experience the goodness of solid wood and Kishu wood and feel the warmth and scent of wood as close as possible, we have set up the philosophy of "pursuing commitment and creating things that resonate with people's hearts" while planning miscellaneous goods that can be easily purchased such as cutting boards and coasters.
　
　
Kishu cypress Japanese pattern coaster
　

Commitment to the product

　

Who are supporting us?

The characteristics of customers who purchase all of Jobi's products and those who come to the main store are the impression that there are many "people who like wood". There is a wide range of age groups, and we hope that the products created under the philosophy of "pursuing commitment and creating things that resonate with the heart" will be picked up by "people who resonate with the heart" in each age group and will be used for a long time.
　
Currently, Heather's products are available at tourist spots, roadside stations, hotels, etc., mainly in the local area. In addition, we can produce coasters with logos and coasters with original shapes and designs. It has been very well received by companies that have delivered designs according to sales locations and events.
　
In addition, we have received the following impressions from users.
・ I was pleased as a gift for foreigners.
・ Nice scent of cypress
　
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